Titled A Gorilla Story: Told by David Attenborough, the film offers an in-depth look at gorilla behaviour, social structures and lineage through the story of Pablo’s gorilla family. It is narrated by renowned naturalist David Attenborough, whose connection to Rwanda’s gorillas dates back to 1978 when he first visited Volcanoes National Park and encountered Pablo as an infant.
The documentary was produced by Silverback Films in collaboration with Appian Way Productions, the Rwanda Development Board, and the Dian Fossey Gorilla Fund.
Filming took place over an extended period in Volcanoes National Park, allowing filmmakers to capture rare insights into gorilla social dynamics, interactions and generational continuity. The production highlights the complexity of gorilla family life while underscoring Rwanda’s long-term conservation efforts.
Irène Murerwa, Chief Tourism Officer at the Rwanda Development Board, said the documentary reflects decades of sustained conservation work.
“Over the past two decades, Rwanda has made consistent progress in protecting and growing its mountain gorilla population through a conservation model that prioritises community partnership, sustainability, and long-term investment,” she said. “This documentary provides an opportunity to share that story with global audiences in a way that reflects both the science and the human effort behind it.”
Beyond conservation storytelling, the production also contributed to Rwanda’s tourism value chain by utilising local services such as accommodation, transport, guiding and permits. It further supported Rwanda’s creative sector by engaging local filmmakers and facilitating skills development through workshops coordinated by the Rwanda Film Office.
A cinematic screening of the documentary is scheduled to take place in London on April 21, 2026, bringing together stakeholders from conservation, media and the creative industries, with Rwanda’s conservation journey at the centre of the event.
According to the World Travel & Tourism Council (WTTC), the sector performed strongly worldwide in 2025, with global growth reaching 4.1 percent. However, the story was very different for North America, which was the slowest-growing region globally, rising just 1.0%, and by only 0.9% in the U.S.
Despite an increase of 80 million international travelers globally, fewer chose the United States. Visitor numbers to the country dropped by 5.5 percent compared to 2024, while international spending declined by 4.6 percent to $176 billion.
Still, the U.S. remains dominant, contributing $2.63 trillion to global GDP and supporting 20.4 million jobs in 2025. Domestic travel spending also stayed strong, reaching $1.54 trillion.
WTTC President and CEO Gloria Guevara said, “The United States remains the largest Travel & Tourism market in the world and has an amazing foundation. To avoid losing its leadership position the U.S. must invest in promoting its attractiveness… change perception and position the U.S. as a welcoming destination.”
The report highlights a major opportunity ahead, as the U.S. prepares to co-host global football events in 2026, expected to attract about 1.24 million international visitors.
Meanwhile, countries in Asia-Pacific, led by China, are rapidly expanding. China’s tourism sector grew by 9.9 percent, contributing $1.75 trillion to GDP.
Jason Wynn noted, “the U.S. Travel & Tourism sector continues to demonstrate remarkable resilience… With the U.S. set to host a series of global events through 2028, we have an extraordinary opportunity to welcome new visitors.”
WTTC says future growth will depend on stronger promotion, investment, and improving the country’s global image.
The United States remained the largest Travel & Tourism market in the world in 2025 but is losing market share according to the World Travel & Tourism Council’s (WTTC) latest Economic Impact Research.
With its lush landscapes, cool fresh air, and welcoming communities, it attracts a diverse mix of visitors eager to explore nature, experience local culture, and enjoy a different side of Rwanda; including its unique cow-based tourism, where visitors engage with traditional livestock practices deeply rooted in Rwandan heritage.
It is in this spirit of exploration and connection that, recently, a group of 92 travelers set off on an unforgettable adventure to this picturesque destination in Nyabihu District.
This journey, organized by RUA Safaris, brought together a diverse group of adventurers, including influencers, artists, and families. The tour offered a perfect blend of outdoor exploration, cultural immersion, and a true taste of Rwandan hospitality.
The adventure began with a breathtaking scenic drive through the hills of Bigogwe. As the group made their way through this rural paradise, the lush green landscapes, rolling hills, and clear skies left everyone in awe. Bigogwe is renowned for its natural beauty, and the opportunity to explore it on foot was something all the travelers eagerly anticipated.
The highlight of the trip was the hiking experience. The group trekked through the hills of Bigogwe, guided by locals who shared their knowledge of the area’s flora, fauna, and history.
The invigorating atmosphere of the hike brought a sense of peace and connection to nature. Whether they were experienced hikers or first-timers, the adventure proved to be equally rewarding, and everyone left feeling accomplished, with a deep appreciation for the landscape.
The vibrant spirit of Rwanda with Inyambo cows, where tradition meets unity in every step.
The experience deepened with traditional games and food. The travelers engaged in traditional Rwandan games, which brought joy and camaraderie to the group.
The games ranged from teamwork challenges to friendly competitions, offering a fun and interactive way to bond with fellow travelers while learning about local customs. The meal that followed was a true reflection of Rwandan cuisine.
Participants were treated to a feast of beans, cassava, Irish potatoes, and milk dishes prepared with fresh local ingredients. Sharing a meal together, surrounded by the beauty of Bigogwe, made the experience even more special.
Beyond the hiking, games, and food, the tour also allowed the travelers to connect with the local community. Many of the villagers shared their stories, providing insights into their daily lives.
It was a humbling experience to witness the warmth, hospitality, and resilience of the people of Bigogwe. RUA Safaris ensured that every moment of the tour was an opportunity to engage with Rwanda’s culture and the unique lifestyle of its rural communities.
Among the 92 travelers were notable influencers, including Linda and her husband, AG Promoter and his wife, the artist RunUp, Papa Cyangwe, and many others.
RunUp soaking in the beauty and adventure of Bigogwe.
Speaking to IGIHE, Amen Babu Rugemana, founder of RUA Safaris, expressed appreciation to the sponsors, partners, and participants who contributed to the success of the initiative.
“The trip went smoothly, and we are grateful to everyone who took part,” he said.
He noted that beyond hiking and food, the experience was about bringing people together to connect with the essence of Rwanda.
Rugemana also acknowledged key partners, including The CHOICE Live, IGIHE, Dopik Electronics, and L & L Attire, for their support in making the trip possible. He emphasized that such collaborations are essential in delivering unique and memorable experiences.
As RUA Safaris prepares for a trip to Zanzibar this summer, he reflected on the impact of the Bigogwe tour, describing it as unforgettable and highlighting the joy people find in such adventures.
“It was an unforgettable experience. It showed me how people are truly happy when they get the chance to experience such adventures. We can’t wait to continue offering more exciting opportunities to connect with nature and culture.”
Papa Cyangwe embracing the rich culture of Rwanda in traditional attire.
The trip to Bigogwe, organized by RUA Safaris, was more than just an adventure; it was a celebration of Rwanda’s rich culture, nature, and community spirit. From the challenging hikes and traditional food to the laughter-filled games and heartfelt connections with locals, every aspect of the trip was crafted to create lasting memories. For those seeking a deeper connection to Rwanda’s culture and natural beauty, a tour to Bigogwe with Ruwa Safaris is highly recommended. It was an experience that allowed everyone to disconnect from the daily grind and reconnect with the heart of Rwanda. The memories of this beautiful journey will continue to inspire future travels and a lasting love for Rwanda’s hidden gems.
Babu extends heartfelt gratitude to everyone who joined the Bigogwe adventure.
The expo officially opened on April 3, 2026, and was inaugurated by the Governor of Karachi, Nehal Hashmi, alongside Rwanda’s High Commissioner to Pakistan, Fatou Harelimana, and other officials.
The event has brought together major international tourism stakeholders as well as local Pakistani companies, with the aim of strengthening partnerships and promoting the development of the tourism sector.
At the exhibition, Rwanda is showcasing its top tourist destinations and positioning itself as an attractive hub for investment and business in Africa.
Visitors to the Rwandan stall are being introduced to some of the country’s most iconic sites, including Nyungwe National Park, Akagera National Park, and Lake Kivu, among others.
Several high-profile Pakistani officials, including Sardar Yasir Ilyas, National Coordinator to the Prime Minister on Tourism, and Aftab ur Rehman Rana, Director of Pakistan Tourism Development Corporation, visited Rwanda’s stand.
According to the High Commission of Rwanda in Pakistan, the officials expressed appreciation for Rwanda’s progress in the tourism sector and showed strong interest in the country’s business and investment opportunities.
This expo is considered the largest tourism event in Pakistan, bringing together key players such as tour operators, airlines, hotels, and other stakeholders in the travel industry.
In 2024, Rwanda generated $647 million in revenue from tourism, underlining the sector’s growing contribution to the national economy.
The expo officially opened on April 3, 2026, and was inaugurated by the Governor of Karachi, Nehal Hashmi, alongside Rwanda’s High Commissioner to Pakistan, Fatou Harelimana, and other officials.Rwanda is showcasing unique tourism offerings and growing trade opportunities at Pakistan Travel Mart 2026.
According to the Ministry of Tourism and Sports, China remained the top source market for the Southeast Asian country with 1.49 million arrivals, leaving behind Malaysia and Russia with 960,000 and 726,000 arrivals, respectively.
The Tourism Authority of Thailand (TAT) said the tourism industry continues to serve as a vital economic driver, navigating a landscape marked by a sluggish global economy, geopolitical uncertainties and intensifying regional competition.
TAT Governor Thapanee Kiatphaibool reported a gradual recovery in inbound tourism, driven by the Association of Southeast Asian Nations, European and Middle Eastern markets.
Despite that, tourism revenue growth is slowing due to cautious consumer spending, highlighting the need to prioritize higher spending per trip and visitor experience quality over sheer arrival volume, Thapanee said in a statement.
Looking ahead, the TAT has revised its 2026 foreign arrival projections to 30 to 34 million tourists, representing an 18 percent decline from the initial target.
This adjustment operates under the assumption that the current situation in the Middle East will ease within one to three months.
She noted that the downward revision is primarily attributed to a slowdown in the Middle Eastern, European and American markets, compounded by flight route constraints and fluctuating global oil prices.
Tourists take photos at the Sanctuary of Truth Museum in Pattaya, Thailand, March 29, 2024. In the January-March period, Thailand welcomed 1.75 million visitors from China, the largest source of tourists to the Southeast Asian country, followed by 1.16 million from Malaysia and 622,813 from Russia, according to data from the Thai Ministry of Tourism and Sports.Tourists take photos at the Sanctuary of Truth Museum in Pattaya, Thailand, March 29, 2024.
A recent report by the World Travel & Tourism Council shows that while the city’s tourism sector has made a strong comeback, there is still room to attract a more diverse range of international visitors.
In 2025, Hong Kong welcomed an estimated 50.3 million tourists, down 22.9% from the 2018 peak of 65.3 million, but the industry has rebounded to nearly pre-pandemic levels.
Tourism remains a key pillar of the city’s economy, contributing over $56 billion and supporting more than half a million jobs.
However, the report notes that 76% of visitors currently come from Mainland China, highlighting the need to expand into new markets such as Southeast Asia, the Middle East, and India.
The council recommends a renewed focus on long-haul travel, business tourism, and curated visitor experiences.
From global conferences to cultural festivals, Hong Kong is being encouraged to reposition itself as more than just a shopping hub, offering richer and more diverse attractions to travelers.
“Hong Kong remains a global powerhouse, defined by world-class infrastructure and a unique cultural DNA that bridges East and West,” said Gloria Guevara. She emphasized that with strong partnerships and clear strategy, the city is “reclaiming its rightful place as a premier global destination.”
Government backing is also playing a major role, with significant investment planned to boost tourism marketing, events, and international connectivity.
Combined with its growing aviation capacity and strategic location, Hong Kong appears well-positioned to compete once again on the global stage.
New World Travel & Tourism Council (WTTC) research has revealed that Hong Kong, a Special Administrative Region of China, can re-establish itself as a go-to destination for international travellers by investing in key source markets.
According to the TAT, the initiative leverages influencer marketing to convert online engagement into real-world travel, laying the foundation for sustainable tourism and distributing revenue to grassroots economies across the country.
TAT Governor Thapanee Kiatphaibool emphasized that the tourism industry is currently facing significant pressure from global energy price volatility, largely fueled by geopolitical tensions in the Middle East.
Thapanee said rising aviation and transport expenses have notably shifted consumer behavior, leading to a decline in long-haul travel and stricter budget controls.
The campaign seeks to turn this challenge into an opportunity to restructure Thai tourism by aligning it with a modern era that prioritizes sustainability, energy conservation, and the true value of travel experiences, she said in a statement.
In addition to the domestic market, the TAT said the campaign also actively targets short-haul international tourists.
A key focus is on visitors from Malaysia, Singapore and Indonesia, as these neighboring countries provide cross-border travelers to southern Thailand, a region currently undergoing recovery after last year’s severe flooding.
Data from restaurant booking platform CatchTable shows that reservations jumped an average of 303% in the five weeks following the second season premiere compared to the five weeks prior.
The show distinguishes chefs as “Black Spoons” (hidden masters) and “White Spoons” (elite), highlighting both street food and fine dining. Fans, particularly millennials and Generation Z, are increasingly seeking these culinary experiences as part of cultural travel, according to Euromonitor International’s Asia-Pacific 2025 lifestyle survey.
Travel experts note the trend is shaping tourism strategies across Asia. South Korea has incorporated food tourism into its 2026 plans, while Singapore saw a 15% rise in tourist spending on food and beverages in 2025. In Japan, more than 80% of tourists now expect to experience local cuisine during visits.
Hotels are responding by enhancing culinary offerings. Hilton’s 2025 Trends Report found that 60% of luxury travelers prioritize hotels with quality food options, and nearly one in five travelers actively seek new culinary experiences.
Singapore’s Amara Holdings and Capella Hotel provide guided market tours and interactive cooking sessions with chefs, combining food, culture, and storytelling for travelers.
According to Erik Wolf, founder of the World Food Travel Association, tourists increasingly value authentic experiences and local culture, from rural food markets to historical culinary traditions.
Overall, “Culinary Class Wars” demonstrates how entertainment can influence travel, turning dining experiences into a key driver for tourism and cultural exploration.
Participants Jung Ho-young, Hudukjuk, Monk Sunjae, Son Jong-won, producers Kim Eun-ji and Kim Hak-min, Yoon Jumo Yoon Nara, French Papa, Chinese Cuisine Witch, and Baby Beast pose during a press conference for the Netflix series Culinary Class Wars: Black and White Chef Season 2 at JW Marriott Dongdaemun Square in Jongno-gu, Seoul. (Photo by iMBC/Imazins via Getty Images)
In a new assessment, the council estimates that disruptions to air travel, declining traveller confidence and reduced regional connectivity are costing the sector about $600 million per day in international visitor spending.
“Travel & Tourism is the most resilient of sectors,” the WTTC said, noting that losses across the region currently average “around US$600 million per day.”
The Middle East plays a significant role in global travel flows, accounting for roughly 5% of international tourist arrivals worldwide and 14% of global transit passenger traffic. As a result, any instability quickly reverberates across the international travel network.
Major aviation hubs such as Dubai, Abu Dhabi, Doha and Manama, which together normally process more than half a million passengers daily, have experienced temporary closures and operational disruptions as tensions escalate. The WTTC had projected that international visitors would spend about $207 billion in the Middle East in 2026, meaning even short-term interruptions could translate into significant economic losses for airlines, airports, hotels and other tourism services.
Despite the challenges, the organization says the sector has historically shown strong resilience, with tourism demand often rebounding within months when governments and industry coordinate efforts to restore traveller confidence and ensure safety.
The World Travel & Tourism Council estimates that disruptions to air travel, declining traveller confidence and reduced regional connectivity are costing the sector about $600 million per day in international visitor spending.
