As is tradition, the 21st edition of the ceremony will take place in Kinigi Sector, Musanze District, at the foothills of Volcanoes National Park.
“Join us in Kinigi, @MusanzeDistrict for the 21st @KwitaIzina, Rwanda’s annual baby gorilla naming ceremony, celebrating community-centred conservation and the collective responsibility to protect mountain gorillas and their habitat at @VolcanoesPark,” RDB said in a post on X on Monday, May 4, 2026.
The 20th edition of Kwita Izina took place on September 5, 2025, during which 40 baby gorillas from 15 families were named.
Prime Minister Dr Justin Nsengiyumva served as the guest of honour at the ceremony, which was also attended by several high-level dignitaries, including First Lady Jeannette Kagame.
In his address, PM Nsengiyumva highlighted the global significance of the event:
“Thanks to the leadership of Rwanda, the dedication of conservationists, and the commitment of our communities, mountain gorillas have come back from the brink. Today, there are over a thousand mountain gorillas worldwide, including more than 600 in the Virunga Massif,” he said.
The Prime Minister also affirmed a bold plan to expand Volcanoes National Park by nearly 25%, ensuring future generations of gorillas have secure habitats while simultaneously improving local livelihoods.
Since its launch in 2005, Kwita Izina has become a flagship conservation event, with 435 baby gorillas named to date.
Tourism revenues continued to grow in 2025, reaching $685 million, up from $647 million in 2024, representing a 6 percent increase.
Visitor arrivals also rose by 9 percent to 1.49 million, with a significant share visiting Volcanoes National Park, known for gorilla trekking, as well as other national parks.
Gorilla trekking permits are priced at $1,500 for foreign non-residents. Reduced rates of $500 apply to foreign residents living in Rwanda, other African nationals, and foreigners residing elsewhere in Africa. Citizens of Rwanda and the East African Community (EAC) qualify for the lowest rate of $200.
Total park revenue surged to $40.8 million, with the renowned Volcanoes National Park serving as the primary economic engine by contributing $35.8 million.
Beyond the mountain gorillas, the country successfully diversified its offerings, leading to a 22.8% growth in visitation to Nyungwe National Park, according to the 2025 annual report released by the Rwanda Development Board (RDB) this week. This surge was boosted by the debut of the Nyungwe Zipline, which, at 1,935 meters, is now recognized as one of the longest in Africa.
The hospitality sector complemented this growth with the launch of premier properties such as Bisate Reserve, Magashi Peninsula, and Munazi Eco Lodge, helping to drive total visitor arrivals to 1.49 million. While international air travel to the country grew by 23%, the EAC and DRC remained the strongest source markets for visitors.
The 20th anniversary of Kwita Izina saw 40 baby gorillas named, bringing the total number of names given since the program’s inception to 397.
Conservation efforts in 2025 were highlighted by the Rhino Rewild Initiative, which saw the successful translocation of 70 southern White rhinos from South Africa to Akagera National Park. This initiative was mirrored by the 20th anniversary of Kwita Izina, where 40 baby gorillas were named, bringing the total number of names given since the program’s inception to 397.
Looking forward, the approval of the Rwanda Wildlife Conservation Master Plan sets a bold target to protect 12% of Rwanda’s land area by 2050. These conservation successes are being shared directly with the population through the Tourism Revenue Sharing Programme, which reinvested Rwf 4.7 billion into 82 community projects during the 2024-2025 cycle, with an increased commitment of Rwf 5.2 billion slated for the following year.
Total park revenue surged to $40.8 million (approximately Rwf 59.4 billion) in 2025.
The economic impact of the sector was further amplified by Rwanda’s rise as a hub for sports and international gatherings. The MICE sector generated $94.7 million in 2025, a growth of 11.8% bolstered by major events like the first-ever UCI Road World Championships held in Africa.
Domestically, there was also a notable shift in engagement, as park visits by Rwandan residents rose by 8.1% to nearly 60,000 visitors, while total domestic tourism revenue increased by 3.5% to reach $821,093. This holistic growth across luxury, community, and domestic segments underscores a robust and sustainable future for the “Land of a Thousand Hills.”
The RDB report published on Tuesday, April 28, indicates that the performance reflects resilient demand despite global uncertainties, supported by strong air travel activity and the continued diversification of tourism products.
Gorilla tourism remained the sector’s leading revenue contributor, increasing by 7 per cent to $248 million (Rwf 361.3 billion), further strengthening its position as Rwanda’s flagship high-value tourism product.
The visiting friends and relatives (VFR) segment recorded strong growth of 19 per cent, reaching $180 million (Rwf 262.2 billion), driven by increased regional travel and diaspora visits. Education-related travel also expanded by 17 per cent to $ 64 million (Rwf 93.2 billion), while business travel remained broadly stable at $112 million (Rwf 163.2 billion), the RDB report indicates.
Overall, tourism growth was largely underpinned by air travel revenues, which rose by 9 per cent to $594 million (Rwf 865.4 billion), reflecting improved connectivity and sustained international demand.
Visitor arrivals rise to 1.49 million
According to the RDB data, Rwanda welcomed 1.49 million visitors in 2025, up from 1.36 million in 2024, representing a 9 per cent increase in arrivals. The report attributes the growth mainly to air travel, with air arrivals rising by 23 per cent, while road arrivals increased by 5 per cent, highlighting Rwanda’s continued regional appeal.
Visitor inflows were led by East African Community (EAC) countries and the Democratic Republic of Congo, while arrivals from Europe, North America, Asia, and other African markets continued to expand. Business travel remained the largest segment of arrivals, alongside notable growth in health and education-related travel, reinforcing Rwanda’s positioning as a diversified, year-round destination.
National parks record growth and new attractions
RDB data shows that Rwanda’s national parks recorded 155,394 visits in 2025, a 3.2 per cent increase compared to 2024, supported by a 15 per cent rise in domestic visitation. Park revenues increased by 5.2 per cent to $40.8 million (Rwf 59.4 billion). Volcanoes National Park remained the leading revenue driver, generating $35.8 million (Rwf 52.2 billion), accounting for 87.7 per cent of total park revenues, the report states.
Nyungwe National Park recorded the fastest growth in visitation at 22.8 per cent, driven by new tourism products including a zipline and rope course, which attracted over 6,000 visitors within six months of launch, according to RDB.
Akagera National Park experienced a moderation in visitation following strong previous performance but continued to play a key role in Rwanda’s conservation and wildlife tourism offering, according to RDB.
Domestic tourism continues to expand
The new report indicates that domestic tourism revenues increased by 3.5 per cent to $821,093 (Rwf 1.2 billion) in 2025, while domestic park visits rose by 8.1 per cent to 59,270. Akagera National Park led domestic visitation with 32,932 visitors, followed by Nyungwe with 18,515 and Volcanoes National Park with 7,699 visitors. Gishwati–Mukura National Park continued to serve a niche domestic market.
On the revenue side, Volcanoes National Park generated the highest domestic tourism income at $306,263 (Rwf 446.2 million), followed by Akagera with $278,325 (Rwf 405.5 million) and Nyungwe with $234,337 (Rwf 341.4 million).
Rwanda also expanded its tourism offering through new investments, including Bisate Reserve in Volcanoes National Park, Magashi Peninsula in Akagera, and Munazi Eco Lodge in Nyungwe. Kigali’s hospitality sector also grew with new high-end hotels such as Mövenpick Hotel Kigali, The Pinnacle Kigali, and Zaria Court Kigali.
Tourists visit Akagera National Park. Rwanda’s tourism sector recorded steady growth in 2025, generating $685 million (about Rwf 997.9 billion) in revenue, a 6 per cent increase compared to 2024.Gorilla tourism remained the sector’s leading revenue contributor, increasing by 7 per cent to $248 million (Rwf 361.3 billion), further strengthening its position as Rwanda’s flagship high-value tourism product.
The Health and Wellness Trade Meet 2026, held on Thursday, brought together 69 Thai health and wellness operators, 74 international buyers, and 24 overseas media and influencers, aiming to reinforce Thailand’s position as a premier global destination for health, medical, and holistic wellness tourism.
Hosted by the TAT, the one-day trade meeting was designed to create opportunities and expand networks into international markets, facilitating over 1,632 business appointments and generating an estimated economic circulation of over 929.62 million baht (about 28.65 million U.S. dollars).
Speaking at the event, TAT Governor Thapanee Kiatphaibool highlighted that health and wellness have become major driving forces for lifestyle, travel, and investment.
According to the Global Wellness Institute, the global wellness economy was valued at approximately 6.8 trillion dollars in 2024 and is projected to expand to nearly 7.9 trillion dollars in 2026, reflecting a clear transition into an era of proactive healthcare.
Thapanee said Thailand represents one of the fastest-growing wellness economies worldwide, with a valuation exceeding 42.7 billion dollars in 2024 and a growth rate of over 10 percent compared to the previous year.
Furthermore, the Southeast Asian country’s wellness tourism experienced remarkable growth, surging by 36.4 percent year-on-year, nearly three times the global average, and reaching a value of 14 billion dollars, she noted.
“This demonstrates strong confidence in Thailand’s health and wellness potential, encompassing traditional wisdom, natural resources, modern medicine, and exceptional service, further strengthening its ambition to become a global hub for health and rehabilitation,” she added.
Thailand is a Southeast Asian country known for tropical beaches, opulent royal palaces, ancient ruins and ornate temples displaying figures of Buddha.
The recognition followed a viral video shared on X, showing Ngabo confidently interacting with cows in Switzerland, an encounter that highlighted his deep-rooted connection with livestock.
Responding to the post, Dr. Tedros wrote: “Nkunda u Rwanda! Thank you for sharing your story, dear Ngabo. The love and connection you have with your cows and your village is truly special. It’s beautiful that you turned your childhood into a welcoming experience for others. Keep being that caring person. Wishing you and @Visit_Bigogwe all the best.”
Ngabo, widely known locally as “Umushumba” (herdsman), replied by sharing his personal story and identity: “Hello, I am called Ngabo, but in my country, Rwanda, they call me ‘Umushumba,’ which means a herdsman or cowboy depending on where you’re from. I am the guy in the video. I was raised with cows, and they are like family to me—but sometimes my parents would help take care of them.”
Reflecting on his childhood with a touch of humor, he added: “Young me loved cows more than my parents because they used to beat me, but the cows didn’t. Thank you for your love and kind words. I didn’t know I was going to go viral.”
Ngabo also used the moment to highlight his growing tourism initiative in Bigogwe: “I created tourism in my green village, Bigogwe, where I host people and make them cowboys like me. Check @Visit_Bigogwe. Be blessed.”
His efforts have not only attracted global attention online but also institutional backing. In 2023, the Government of Rwanda allocated public land to Ibere rya Bigogwe Tourism Company Ltd, a venture focused on promoting cattle-based tourism experiences.
The decision was approved during a Cabinet meeting held on January 30, 2023, chaired by President Paul Kagame.
Today, Bigogwe is emerging as a distinctive tourism destination, drawing visitors ranging from senior officials to everyday travelers both Rwandan and international eager to experience its authentic blend of culture, agriculture, and hospitality.
Ngabo Karegeya Steps Up Efforts to Develop Cattle-Based Tourism Hub.
Titled A Gorilla Story: Told by David Attenborough, the film offers an in-depth look at gorilla behaviour, social structures and lineage through the story of Pablo’s gorilla family. It is narrated by renowned naturalist David Attenborough, whose connection to Rwanda’s gorillas dates back to 1978 when he first visited Volcanoes National Park and encountered Pablo as an infant.
The documentary was produced by Silverback Films in collaboration with Appian Way Productions, the Rwanda Development Board, and the Dian Fossey Gorilla Fund.
Filming took place over an extended period in Volcanoes National Park, allowing filmmakers to capture rare insights into gorilla social dynamics, interactions and generational continuity. The production highlights the complexity of gorilla family life while underscoring Rwanda’s long-term conservation efforts.
Irène Murerwa, Chief Tourism Officer at the Rwanda Development Board, said the documentary reflects decades of sustained conservation work.
“Over the past two decades, Rwanda has made consistent progress in protecting and growing its mountain gorilla population through a conservation model that prioritises community partnership, sustainability, and long-term investment,” she said. “This documentary provides an opportunity to share that story with global audiences in a way that reflects both the science and the human effort behind it.”
Beyond conservation storytelling, the production also contributed to Rwanda’s tourism value chain by utilising local services such as accommodation, transport, guiding and permits. It further supported Rwanda’s creative sector by engaging local filmmakers and facilitating skills development through workshops coordinated by the Rwanda Film Office.
A cinematic screening of the documentary is scheduled to take place in London on April 21, 2026, bringing together stakeholders from conservation, media and the creative industries, with Rwanda’s conservation journey at the centre of the event.
According to the World Travel & Tourism Council (WTTC), the sector performed strongly worldwide in 2025, with global growth reaching 4.1 percent. However, the story was very different for North America, which was the slowest-growing region globally, rising just 1.0%, and by only 0.9% in the U.S.
Despite an increase of 80 million international travelers globally, fewer chose the United States. Visitor numbers to the country dropped by 5.5 percent compared to 2024, while international spending declined by 4.6 percent to $176 billion.
Still, the U.S. remains dominant, contributing $2.63 trillion to global GDP and supporting 20.4 million jobs in 2025. Domestic travel spending also stayed strong, reaching $1.54 trillion.
WTTC President and CEO Gloria Guevara said, “The United States remains the largest Travel & Tourism market in the world and has an amazing foundation. To avoid losing its leadership position the U.S. must invest in promoting its attractiveness… change perception and position the U.S. as a welcoming destination.”
The report highlights a major opportunity ahead, as the U.S. prepares to co-host global football events in 2026, expected to attract about 1.24 million international visitors.
Meanwhile, countries in Asia-Pacific, led by China, are rapidly expanding. China’s tourism sector grew by 9.9 percent, contributing $1.75 trillion to GDP.
Jason Wynn noted, “the U.S. Travel & Tourism sector continues to demonstrate remarkable resilience… With the U.S. set to host a series of global events through 2028, we have an extraordinary opportunity to welcome new visitors.”
WTTC says future growth will depend on stronger promotion, investment, and improving the country’s global image.
The United States remained the largest Travel & Tourism market in the world in 2025 but is losing market share according to the World Travel & Tourism Council’s (WTTC) latest Economic Impact Research.
With its lush landscapes, cool fresh air, and welcoming communities, it attracts a diverse mix of visitors eager to explore nature, experience local culture, and enjoy a different side of Rwanda; including its unique cow-based tourism, where visitors engage with traditional livestock practices deeply rooted in Rwandan heritage.
It is in this spirit of exploration and connection that, recently, a group of 92 travelers set off on an unforgettable adventure to this picturesque destination in Nyabihu District.
This journey, organized by RUA Safaris, brought together a diverse group of adventurers, including influencers, artists, and families. The tour offered a perfect blend of outdoor exploration, cultural immersion, and a true taste of Rwandan hospitality.
The adventure began with a breathtaking scenic drive through the hills of Bigogwe. As the group made their way through this rural paradise, the lush green landscapes, rolling hills, and clear skies left everyone in awe. Bigogwe is renowned for its natural beauty, and the opportunity to explore it on foot was something all the travelers eagerly anticipated.
The highlight of the trip was the hiking experience. The group trekked through the hills of Bigogwe, guided by locals who shared their knowledge of the area’s flora, fauna, and history.
The invigorating atmosphere of the hike brought a sense of peace and connection to nature. Whether they were experienced hikers or first-timers, the adventure proved to be equally rewarding, and everyone left feeling accomplished, with a deep appreciation for the landscape.
The vibrant spirit of Rwanda with Inyambo cows, where tradition meets unity in every step.
The experience deepened with traditional games and food. The travelers engaged in traditional Rwandan games, which brought joy and camaraderie to the group.
The games ranged from teamwork challenges to friendly competitions, offering a fun and interactive way to bond with fellow travelers while learning about local customs. The meal that followed was a true reflection of Rwandan cuisine.
Participants were treated to a feast of beans, cassava, Irish potatoes, and milk dishes prepared with fresh local ingredients. Sharing a meal together, surrounded by the beauty of Bigogwe, made the experience even more special.
Beyond the hiking, games, and food, the tour also allowed the travelers to connect with the local community. Many of the villagers shared their stories, providing insights into their daily lives.
It was a humbling experience to witness the warmth, hospitality, and resilience of the people of Bigogwe. RUA Safaris ensured that every moment of the tour was an opportunity to engage with Rwanda’s culture and the unique lifestyle of its rural communities.
Among the 92 travelers were notable influencers, including Linda and her husband, AG Promoter and his wife, the artist RunUp, Papa Cyangwe, and many others.
RunUp soaking in the beauty and adventure of Bigogwe.
Speaking to IGIHE, Amen Babu Rugemana, founder of RUA Safaris, expressed appreciation to the sponsors, partners, and participants who contributed to the success of the initiative.
“The trip went smoothly, and we are grateful to everyone who took part,” he said.
He noted that beyond hiking and food, the experience was about bringing people together to connect with the essence of Rwanda.
Rugemana also acknowledged key partners, including The CHOICE Live, IGIHE, Dopik Electronics, and L & L Attire, for their support in making the trip possible. He emphasized that such collaborations are essential in delivering unique and memorable experiences.
As RUA Safaris prepares for a trip to Zanzibar this summer, he reflected on the impact of the Bigogwe tour, describing it as unforgettable and highlighting the joy people find in such adventures.
“It was an unforgettable experience. It showed me how people are truly happy when they get the chance to experience such adventures. We can’t wait to continue offering more exciting opportunities to connect with nature and culture.”
Papa Cyangwe embracing the rich culture of Rwanda in traditional attire.
The trip to Bigogwe, organized by RUA Safaris, was more than just an adventure; it was a celebration of Rwanda’s rich culture, nature, and community spirit. From the challenging hikes and traditional food to the laughter-filled games and heartfelt connections with locals, every aspect of the trip was crafted to create lasting memories. For those seeking a deeper connection to Rwanda’s culture and natural beauty, a tour to Bigogwe with Ruwa Safaris is highly recommended. It was an experience that allowed everyone to disconnect from the daily grind and reconnect with the heart of Rwanda. The memories of this beautiful journey will continue to inspire future travels and a lasting love for Rwanda’s hidden gems.
Babu extends heartfelt gratitude to everyone who joined the Bigogwe adventure.
The expo officially opened on April 3, 2026, and was inaugurated by the Governor of Karachi, Nehal Hashmi, alongside Rwanda’s High Commissioner to Pakistan, Fatou Harelimana, and other officials.
The event has brought together major international tourism stakeholders as well as local Pakistani companies, with the aim of strengthening partnerships and promoting the development of the tourism sector.
At the exhibition, Rwanda is showcasing its top tourist destinations and positioning itself as an attractive hub for investment and business in Africa.
Visitors to the Rwandan stall are being introduced to some of the country’s most iconic sites, including Nyungwe National Park, Akagera National Park, and Lake Kivu, among others.
Several high-profile Pakistani officials, including Sardar Yasir Ilyas, National Coordinator to the Prime Minister on Tourism, and Aftab ur Rehman Rana, Director of Pakistan Tourism Development Corporation, visited Rwanda’s stand.
According to the High Commission of Rwanda in Pakistan, the officials expressed appreciation for Rwanda’s progress in the tourism sector and showed strong interest in the country’s business and investment opportunities.
This expo is considered the largest tourism event in Pakistan, bringing together key players such as tour operators, airlines, hotels, and other stakeholders in the travel industry.
In 2024, Rwanda generated $647 million in revenue from tourism, underlining the sector’s growing contribution to the national economy.
The expo officially opened on April 3, 2026, and was inaugurated by the Governor of Karachi, Nehal Hashmi, alongside Rwanda’s High Commissioner to Pakistan, Fatou Harelimana, and other officials.Rwanda is showcasing unique tourism offerings and growing trade opportunities at Pakistan Travel Mart 2026.
According to the Ministry of Tourism and Sports, China remained the top source market for the Southeast Asian country with 1.49 million arrivals, leaving behind Malaysia and Russia with 960,000 and 726,000 arrivals, respectively.
The Tourism Authority of Thailand (TAT) said the tourism industry continues to serve as a vital economic driver, navigating a landscape marked by a sluggish global economy, geopolitical uncertainties and intensifying regional competition.
TAT Governor Thapanee Kiatphaibool reported a gradual recovery in inbound tourism, driven by the Association of Southeast Asian Nations, European and Middle Eastern markets.
Despite that, tourism revenue growth is slowing due to cautious consumer spending, highlighting the need to prioritize higher spending per trip and visitor experience quality over sheer arrival volume, Thapanee said in a statement.
Looking ahead, the TAT has revised its 2026 foreign arrival projections to 30 to 34 million tourists, representing an 18 percent decline from the initial target.
This adjustment operates under the assumption that the current situation in the Middle East will ease within one to three months.
She noted that the downward revision is primarily attributed to a slowdown in the Middle Eastern, European and American markets, compounded by flight route constraints and fluctuating global oil prices.
Tourists take photos at the Sanctuary of Truth Museum in Pattaya, Thailand, March 29, 2024. In the January-March period, Thailand welcomed 1.75 million visitors from China, the largest source of tourists to the Southeast Asian country, followed by 1.16 million from Malaysia and 622,813 from Russia, according to data from the Thai Ministry of Tourism and Sports.Tourists take photos at the Sanctuary of Truth Museum in Pattaya, Thailand, March 29, 2024.
