Building on this growing culture of digital self-expression, MTN Rwanda has launched the Callertunez Awards 2026, a platform designed to celebrate Rwanda’s creative industry while empowering local artists through MTN Caller Tunes services.
This initiative reflects MTN Rwanda’s commitment to creating opportunities for young creatives, artists, storytellers and entertainers to grow their audiences, increase their visibility and earn through digital platforms.
The awards recognize the creators behind the sounds and messages that millions of Rwandans engage with daily through Caller Tunes, transforming ordinary calls into personalized experiences filled with music, inspiration, humor and culture.
Speaking at the launch, MTN Rwanda highlighted that this is about giving Rwanda’s creative community the confidence and platforms to showcase their talent to the world.
“The Callertunez Awards 2026 are not only about rewarding talent, but also about celebrating the role creativity plays in bringing people together. Through music, comedy, praise and poetry, Rwandans are telling their stories, expressing themselves and building connections every single day. As MTN Rwanda, we believe that Nicyo Gihe for local talent to shine even brighter through digital platforms,” states Somdev Sen Chief Consumer and Digital Officer.
The competition will bring together artists on the MTN Caller Tune platform, who will compete across three categories: music, comedy, and praise & poetry. Winners will be selected based on a combination of public voting and subscription performance.
In the music category, the winner will receive 12,000,000 RWF, the first runner-up 5,000,000 RWF, and the second runner-up 3,000,000 RWF. In the comedy category, the winner will take home 2,000,000 RWF, while the praise & poetry category winner will also receive 2,000,000 RWF.
Customers can support their favorite artists by voting through *193 *2026*ArtistCode# and subscribing through *193#.
Fans can also follow the live leaderboard and access artist codes through Callertunez Awards Platform or by dialing *193# and selecting the CRBT Awards menu.
The campaign will run alongside the 2026 MTN Iwacu Muzika Festival, culminating in a grand finale during the festival’s final show in Rubavu on 1 August 2026.
Through the Callertunez Awards 2026, MTN Rwanda continues to champion local creativity and digital innovation while strengthening connections between artists and their fans.
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