The campaign was unveiled at Expo 2026, currently underway at Gikondo, where MoMo Rwanda is showcasing its full range of services and providing customer support to thousands of visitors over the three – week exhibition.
MoMo Rwanda’s presence at Expo 2026 gives customers and merchants a firsthand look at the products behind the campaign. At its dedicated booth, running for the full three weeks of the expo, the company is providing visitors with access to the complete suite of MoMo services, including account registration, MoMoPay merchant onboarding, and hands – on support for digital payments, making the exhibition an extension of the MoMoBae launch itself.
Running for a period of two months, the campaign will reward participants with weekly cash prizes ranging from Rwf 100,000 to Rwf 2 million, a brand – new iPhone 17, a brand – new Samsung A57, and the ultimate grand prizes: two brand – new Mitsubishi trucks, with one awarded to the best – performing merchant and the other to the best – performing customer. MoMoBae is open to both MoMo customers and MoMoPay merchants across Rwanda.
To participate, customers are encouraged to opt in by dialling 18216# then use their MoMo wallets to pay as many merchants as possible, while merchants are encouraged to receive as many MoMo customer payments as possible through their MoMoPay merchant codes.
With the introduction of eKash interoperability for merchant payments, merchants can now receive payments from customers across different mobile money networks, making digital payments more accessible, seamless, and convenient than ever before.
Speaking at the launch, Chantal U. Kagame, Chief Executive Officer of Mobile Money Rwanda Ltd, highlighted the significance of the campaign in driving digital financial inclusion and accelerating the country’s transition to a cashless economy.
“MoMoBae is more than just a rewards campaign; it is a celebration of the evolution of digital payments in Rwanda. The introduction of eKash interoperability on merchant payments marks a significant milestone, allowing customers to pay and merchants to receive payments regardless of their mobile money service provider or network operator.
“This is a game changer for businesses and consumers alike, removing barriers to digital transactions and bringing us one step closer to a truly inclusive cashless economy. Through MoMoBae, we are rewarding the customers and merchants who are embracing this transformation and making digital payments part of their everyday lives.”
The campaign is expected to drive increased adoption of digital payments among both consumers and businesses while encouraging merchants to leverage interoperable payment solutions to grow their businesses. By rewarding transaction activity rather than chance alone, MoMoBae reinforces the value of using secure, convenient, and interoperable digital payment solutions in everyday commerce.
Customers and merchants can transact using participating MoMoPay merchant codes throughout the campaign period to increase their chances of winning. Winners will be selected in accordance with the campaign mechanics and announced throughout the campaign.
MoMo Rwanda has reaffirmed commitment to providing innovative financial solutions that simplify everyday transactions, promote financial inclusion, and support Rwanda’s digital transformation agenda.
Mobile Money Rwanda Ltd is MTN Rwanda’s FinTech subsidiary, established on 27th April 2021 to provide and manage Mobile Money services in Rwanda. The company has about 6.4 million subscribers, over 65,000 Mobile Money agents, and over 60 0,000 MoMoPay merchants across the country.
With continuous innovations in services such as MoMoPay, MoKash Loans & Savings, Tap&Go bus payments, Bill Payments, International & Regional Remittances, and more, Mobile Money Rwanda seeks to position itself at the forefront of driving financial inclusion and supporting the digital economy in Rwanda.
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