Rwanda’s creative sector gets digital boost with launch of ‘MURIKA’

As Rwanda’s creative economy continues to grow, the platform addresses long-standing barriers including low visibility, fragmented networks, unpaid opportunities, and lack of trusted professional infrastructure.

Developed in partnership with the Ministry of Youth and Arts, L’Espace, KinaRwanda, and the Swiss Agency for Development and Cooperation (SDC), MURIKA represents an important step in building long-term digital infrastructure for Rwanda’s creative economy.

Supporting professional growth and opportunities

Built as a structured ecosystem rather than a social network, MURIKA brings together verified creative profiles, professional portfolios, transparent opportunity listings, collaboration spaces, and practical industry resources.

The platform enables creatives to showcase their work professionally, connect with clients and collaborators, and access knowledge on pricing, intellectual property, contracts, and career development.

By creating trusted professional infrastructure, MURIKA helps move creative work from informal activity to sustainable, income-generating careers.

Malik Shaffy, Managing Director of KinaRwanda, welcomed the platform as an important development for the industry.

“For a long time, talent has been everywhere, but opportunities and visibility haven’t been organized. MURIKA changes that. It gives creatives a place to be seen, trusted, and get paid. It gives clients a direct path to verified talent, and this is how we grow a creative economy that pays,” he said.

Creative professionals also say the platform will help strengthen the industry.

David Sindambiwe, a Rwandan visual creative said, “MURIKA creates a professional space where my fellow creatives and I can showcase our work and connect with real opportunities. The resources will also help us build structure, trust, and visibility, which are essential for us to grow sustainable careers in our industry.”

Now live

The platform is currently in its beta phase, allowing creatives, clients, and institutions to join, explore features, and provide feedback to help refine the platform.

MURIKA is now open to creatives, clients, institutions, and partners across Rwanda, via http://www.murika.rw/

The team encourages users to share feedback directly through the platform’s social media channels, including Instagram [https://www.instagram.com/murika.rw]  and X/Twitter [https://x.com/murikarw__].

More information is available at www.murika.rw