MTN Rwanda today announced the launch of its customer loyalty promotion dubbed “Izihize”.
For the whole of December, all MTN customers will be entered into the promotion automatically if they stay connected to the MTN network and use any of the MTN services.
The weekly prizes in the promotion include; 50 LG Phones, 10 Gitego (ZTE F160) phones, 5 Huawei IDEOS phones, 2 Blackberry Torch with free one month subscription, 3 Samsung Galaxy Tabs with 1GB of data, leather casing & 16 GB Memory card, and 2 Laptops + Modem + 30 Days of unlimited internet access.
In a press statement, Yvonne Manzi Makolo MTN Rwanda Chief Marketing Officer explained the promotion mechanics saying, “Our customers only need to have made a call, sent an SMS, used data, bought a caller tune, or used MTN Mobile Money to stand a chance to win any of the prizes on offer.”
Over the next month MTN shall load 500 Rwf worth of airtime everyday on the phones of 400 customers and weekly draws will be held every Thursday where customers will stand a chance to win the above mentioned prizes.
The first draw is scheduled for 8th December 2011 at 10:00. Winners will receive a verification call from MTN.
According to Makolo, the Izihize promotion has been launched in appreciation of customer loyalty and to give some lucky winners a memorable festive season.
“We shall be rewarding a total of 2,872 winners each week and a total of 11, 488 winners by the end of the promotion on 28th December,” she said.
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