The Health and Wellness Trade Meet 2026, held on Thursday, brought together 69 Thai health and wellness operators, 74 international buyers, and 24 overseas media and influencers, aiming to reinforce Thailand’s position as a premier global destination for health, medical, and holistic wellness tourism.
Hosted by the TAT, the one-day trade meeting was designed to create opportunities and expand networks into international markets, facilitating over 1,632 business appointments and generating an estimated economic circulation of over 929.62 million baht (about 28.65 million U.S. dollars).
Speaking at the event, TAT Governor Thapanee Kiatphaibool highlighted that health and wellness have become major driving forces for lifestyle, travel, and investment.
According to the Global Wellness Institute, the global wellness economy was valued at approximately 6.8 trillion dollars in 2024 and is projected to expand to nearly 7.9 trillion dollars in 2026, reflecting a clear transition into an era of proactive healthcare.
Thapanee said Thailand represents one of the fastest-growing wellness economies worldwide, with a valuation exceeding 42.7 billion dollars in 2024 and a growth rate of over 10 percent compared to the previous year.
Furthermore, the Southeast Asian country’s wellness tourism experienced remarkable growth, surging by 36.4 percent year-on-year, nearly three times the global average, and reaching a value of 14 billion dollars, she noted.
“This demonstrates strong confidence in Thailand’s health and wellness potential, encompassing traditional wisdom, natural resources, modern medicine, and exceptional service, further strengthening its ambition to become a global hub for health and rehabilitation,” she added.
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