On July 22, 2026, RDB’s Chief Tourism Officer, Irène Murerwa, and the Deputy Chief Executive Officer of the Rwanda Convention Bureau (RCB), Maëva Haguma, held talks with Kelis to discuss possible areas of collaboration.
According to RDB, the discussions focused on ways to position Rwanda as an attractive destination for tourism and investment, particularly among American travelers and investors interested in visiting the country or pursuing business opportunities there.
Although no specific projects or timeline have yet been announced, a partnership with Kelis could significantly expand Rwanda’s international visibility by reaching her large audience in the United States and other parts of the world.
With a career spanning music, fashion, business and culinary arts, Kelis could help showcase Rwanda’s tourism attractions, investment opportunities and vibrant business environment through a variety of platforms.
Rwanda has increasingly partnered with internationally recognized personalities to promote the country’s natural attractions and strengthen its tourism sector, particularly through the Visit Rwanda campaign. Such collaborations are intended to attract new groups of visitors and investors from key international markets, including the United States.
Who is Kelis Rogers?
Kelis Rogers is an American singer, songwriter, entrepreneur and professionally trained chef. Born on August 21, 1979, in Harlem, New York, she rose to fame with the release of her debut album, Kaleidoscope, in 1999.
She achieved global recognition with her 2003 hit single “Milkshake,” which became one of her signature songs and established her as an international music star. Throughout her career, Kelis has sold millions of records worldwide and earned Grammy Award nominations.
Beyond music, Kelis trained at the prestigious Le Cordon Bleu culinary school. She is also the author of the cookbook My Life on a Plate and founded Bounty & Full, a lifestyle brand specializing in skincare, haircare and food products. Her success across multiple industries has made her one of the most recognizable American entertainers turned entrepreneurs.
RDB Chief Tourism Officer Irène Murerwa and the Deputy Chief Executive Officer of the Rwanda Convention Bureau (RCB), Maëva Haguma, met with American singer and entrepreneur Kelis Rogers for discussions on potential areas of collaboration.RDB Chief Tourism Officer Irène Murerwa and Rwanda Convention Bureau (RCB) Deputy Chief Executive Officer Maëva Haguma welcomed Kelis Rogers.Irène Murerwa, RDB’s Chief Tourism Officer.American artist Kelis Rogers explores partnership opportunities with Rwanda.
Among the international works showcased was Al-Atlal, a dance production presented on July 18 that explored the impact of conflict while highlighting themes of peace, unity and cultural diversity.
Created by acclaimed choreographer Orly Portal, the production combined movement, music and storytelling to reflect on conflict, reconciliation and hope. Inspired by the legendary Egyptian singer Umm Kulthum’s iconic song Al-Atlal (“The Ruins”), the work transforms a story of lost love into a broader reflection on the human search for peace.
Turning a story of conflict into a call for peace
In an exclusive interview with IGIHE, Portal explained that the production gained additional significance as violence unfolded in Israel during its creation.
She said that rather than allowing conflict to define the narrative, she chose to use dance as a language of peace.
“The biggest message is to stop the war and spread love,” Portal said. “We gave a voice to both Arabs and Jews because we want people to listen to their hearts and remember that we are all one, no matter where we come from or what culture we belong to.”
She noted that the performance deliberately blends Arabic and Hebrew, reflecting both the shared history of the two peoples and her own Moroccan Jewish heritage.
Through music and movement, Al-Atlal encourages audiences to see differences not as barriers but as opportunities for understanding.
Artists praise Rwanda’s culture
Portal said bringing the production to Rwanda was a memorable experience. Invited by the Ubumuntu Arts Festival after festival founder Hope Azeda watched the performance in Israel, she described Kigali as a place where she immediately felt welcomed.
“It is my first time in Rwanda, and I feel at home,” she said. “The people are joyful, generous and beautiful. I also see beauty within the people, and the artists and dancers here are truly amazing.”
Besides performing, Portal led a dance workshop for local artists, which she described as one of the most rewarding workshops she has ever conducted.
She was particularly impressed by Rwanda’s rich dance traditions and encouraged young African performers to embrace and preserve their cultural heritage.
“What you have is a treasure,” she said. “Explore new styles, but never forget your roots. Keep your groove because it is something the rest of the world can learn from.”
Israeli choreographer Orly Portal says Al-Atlal uses dance as a powerful call for peace, unity and cultural understanding.
For Lalel Pillora, one of the dancers in the production, the visit to Rwanda left a lasting impression. She said the warmth of the people and the country’s vibrant dance culture made the experience unforgettable.
“Our smiles never disappeared during our first night here,” Pillora said. “The traditions, the groove and the cultural dances are something very special that you don’t often see in the modern world.”
She hopes audiences who watch Al-Atlal leave with a greater appreciation of humanity’s shared experiences.
“We all live in the same world,” she said. “Even though we come from different countries and cultures, we share many of the same emotions and challenges. I hope people leave believing in peace and love.”
One of the most emotional moments for Pillora comes during a scene where the performers sing together while opening their jackets.
“In that moment, I feel like I’m shouting for peace and love,” she said. “I feel completely connected with the audience.”
She also encouraged aspiring dancers to trust their natural abilities rather than constantly doubting themselves.
“You already have it inside you,” she said. “Keep learning, but also believe in your roots because they are enough.”
Lalel Pillora says performing in Rwanda was an unforgettable experience that celebrated culture, connection and peace.
Fellow performer Daniel Costa described participating in the Ubumuntu Arts Festival as one of the most meaningful experiences of his career.
Originally from Portugal and now based in Israel, Costa said every day in Rwanda brought new encounters that made the visit deeply fulfilling.
“It’s a lifetime experience,” he said. “Everything we experienced here was rich, profound and full of heart.”
Asked to describe Al-Atlal in a single sentence, Costa called it “the sweatiest, most profound prayer and protest for a better world.”
He explained that every performance demands intense physical and emotional commitment, but the dancers are sustained by the purpose behind the work rather than by endurance alone.
Costa believes artists have a responsibility to challenge society and encourage reflection, especially during times of conflict.
“Art is often seen only as entertainment,” he said. “But art also exists to raise questions. We may not have the power to change governments, but we do have the responsibility to make people think and ask whether we can do better.”
He also praised the Ubumuntu Arts Festival for making its performances freely accessible to the public, saying it demonstrates the importance of ensuring art remains available to everyone.
As the festival came to an end, all three artists shared a common message with young dancers across Africa: remain curious, stay humble, work hard and never lose touch with your cultural identity.
For Portal, preserving tradition is essential to artistic growth. For Pillora, confidence begins with believing in oneself. For Costa, perseverance is what keeps creativity alive despite the challenges artists face around the world.
“It’s difficult everywhere to be an artist,” Costa said. “But if this is your passion, keep creating, stay humble and find ways to continue. The world always needs art.”
Through Al-Atlal, the performers reminded audiences that while dance may not end conflict on its own, it has the power to inspire dialogue, build empathy and bring people together across cultures.
Daniel Costa believes dance is more than entertainment, describing Al-Atlal as a powerful prayer and protest for peace.The Al-Atlal performers during their visit to Kigali for the Ubumuntu Arts Festival, where they shared a powerful message of peace through contemporary dance.The performers of Al-Atlal believe dance can bring people together across cultures and inspire conversations about peace and humanity.The Al-Atlal performers say art has the power to transcend borders and unite people through shared human experiences.
The singer, who is a member of the ADEPR Church, launched his new album titled Aguhe Umugisha during a concert held on July 19, 2026, at Kigali Serena Hotel.
The album features several gospel songs, including Ni Yesu, Ahira Amukunda, Twaramuhawe, Aguhe Umugisha, Mwuka Wera, Ndi Umugisha, Umusaraba, and Nyir’ubuntu.
During the event, Bosco Nshuti was joined by New Melody, which entertained the audience with some of its popular songs, creating a memorable atmosphere for gospel music lovers who attended the concert.
When he stepped onto the stage, Bosco performed some of his widely known songs, including Umutima, Ibyo Ntunze, and other tracks that have contributed to his popularity in Rwanda’s gospel music scene.
The singer also gave fans a preview of new songs that will feature on his upcoming sixth album, which is currently being prepared alongside music videos. Among the new songs he performed were Sintahe Uko Naje, Imba, and others.
The album launch also became an opportunity for fans to support the artist, with more than Rwf 12.5 million raised through the sale of songs from the new project.
Bosco Nshuti expressed gratitude to everyone who contributed to the success of the concert, including those involved in its organisation, fans who purchased his music, and all attendees who came to support him.
The gospel artist serves in evangelism at ADEPR Kumukenke Church, where he is also a member of the Siloam Choir, which recently held its own concert. He released his first song in 2015 and has since continued to grow his career in gospel music.
During the same concert, Bosco Nshuti recorded music videos for new songs that will be included on his sixth album, including a collaboration with gospel singers Rene and Tracy.
Isaie Ndayizeye, the Senior Pastor of ADEPR Church also attended the event, where he delivered a message of faith and preached the word of God to the audience.
Bosco Nshuti received more than Rwf 12.5 million from his fans.New Melody members entertained the audience with various songs.New Melody supported Bosco Nshuti during his concert.Bosco Nshuti has launched his fifth album.Attendees at Bosco Nshuti’s concert were impressed by the new songs he recorded for music videos.Pator Ndayizeye Isaie emphasised that the blessing given by the Lord comes without adding sorrow. Singer Christian Irimbere attended the event to support Bosco Nshuti.The artists who joined Bosco Nshuti delivered energetic performances alongside him.Bosco Nshuti’s fifth album launch concert attracted attendees from different backgrounds.
Scheduled for Saturday, August 29, 2026, at the BK Arena Parking Lot, the event will open its gates at 3:00 PM and promises a vibrant festival atmosphere featuring world-class entertainment, exciting games and giveaways, food, Amstel refreshments, and the unique experiences that have made Friends of Amstel one of Kigali’s most anticipated events.
Leading this year’s line-up is East African music star Diamond Platnumz, who will be joined by some of Rwanda’s biggest names in music, including Bruce Melodie, Nel Ngabo and Ish Kevin.
The entertainment experience will also feature Uganda’s Etania – Life of the Party and DJ Marnaud, who will bring their energy and sounds to a celebration centred around friendship, music and unforgettable moments.
More than a music festival, Friends of Amstel is Amstel’s signature celebration of friendship, designed to bring people together through great music, premium beer and shared experiences. The 2026 edition is expected to attract thousands of guests for a memorable outdoor festival experience in Kigali.
Tickets will be available soon through Ticqet.rw, with special group packages planned to reward friends attending together.
Fans are encouraged to secure their tickets early as availability will be limited. The event is strictly reserved for guests aged 18 and above.
Amstel has reminded guests that alcohol is not for sale to persons under the age of 18 or pregnant women, and encouraged everyone to enjoy responsibly by avoiding drinking and driving.
The visit took place on the evening of July 12, 2026, when The Ben hosted Ashton Hall and his companions for a special dinner. The guests shared a meal, exchanged conversations and enjoyed an evening of celebration together.
Upon their arrival at The Ben’s residence, Ashton Hall and his team were welcomed by children from the Sherrie Silver Foundation, who entertained them with a series of performances featuring both traditional Rwandan dances and modern choreography.
Although no formal speeches had been planned, Ashton Hall asked for a brief moment to express his gratitude to The Ben and everyone who was present. He said Rwanda was the country that had touched his heart the most among all the places he had visited, adding that he hoped to return in the future.
“Among all the countries I have travelled to, I felt the strongest connection in Rwanda. I believe I will return because I have developed a special love for this country,” Ashton Hall said.
Ashton Small, popularly known as Kagarara, did not arrive at The Ben’s home with the rest of the group. He joined the gathering later but left shortly afterwards.
Explaining why he could not stay longer, Ashton Small revealed that he had lost his nephew, forcing him to leave early so he could support his family as they prepared for the funeral arrangements.
“This is not because I do not want to be here. I would have loved to stay, share this moment and enjoy time with everyone, but my sister lost her child. I have to leave early to see how the family arrangements are going,” he said.
The Ben had initially planned to host Ashton Hall on July 10, 2026, but the meeting was postponed after Ashton Hall arrived late at Kigali International Airport and missed his scheduled flight back home.
After missing the flight, Ashton returned to his hotel and continued with other activities that had been planned during his visit but had not yet been completed.
The delay made Rwanda the country where Ashton Hall spent the longest time during his African tour. Before arriving in Rwanda, he had visited several African countries, including Ghana, Nigeria, Cameroon and Benin.
During his stay, Ashton Hall’s visit attracted significant attention from fans and social media users, many of whom praised the cultural experiences and hospitality he received in Rwanda.
Upon arriving at The Ben’s home, Ashton Hall was welcomed by children from the Sherrie Silver Foundation.Ashton Hall was gifted traditional Rwandan attire.Children from the Sherrie Silver Foundation also entertained Ashton Hall with traditional Rwandan dances.The Ben introduces Ashton Hall to his friends who joined him in welcoming the guest.Ashton Hall was touched by the warm hospitality and kindness shown by The Ben.Kagarara, also known as Ashton Small, arrived at The Ben’s home but did not stay long after his sister lost her child.The Ben then welcomed Ashton Hall to the table, where they shared a meal together.
In a statement shared on her Instagram Story on Sunday, the singer, whose real name is Zuhura Othman Soud, said she was making the announcement with a “heavy heart” after six years together.
“My former partner and I are now separated and going through a divorce,” she wrote. “After six years of being together, I have finally decided to choose myself.”
Zuchu said she wishes Diamond, whose real name is Naseeb Abdul Juma, and his family well as she turns her attention to healing, her health and her music career.
“Our chapter has come to an end. We tried, but Allah has His own plans, and I have no choice but to accept them,” she added.
The announcement came a day after fans noticed Zuchu’s absence from the birthday celebration of Diamond’s mother, Mama Dangote, prompting speculation that the couple’s relationship had once again hit a rough patch.
The pair first confirmed their romance in 2021 after months of speculation, quickly becoming one of the region’s most talked-about celebrity couples. Their relationship frequently made headlines, with public declarations of love often followed by reports of breakups and reconciliations.
After years of an on-and-off romance, the couple married in a private Islamic ceremony last year, raising hopes that they had finally found lasting stability.
Diamond has not publicly commented on Zuchu’s announcement.
Beyond her personal life, Zuchu has emerged as one of East Africa’s biggest female music stars since signing with WCB Wasafi in 2020. The daughter of legendary taarab singer Khadija Kopa, she has built a successful career with hit songs including Sukari, Wana, Cheche and Honey.
Whether this marks the final chapter of the couple’s on-and-off romance remains to be seen. Their relationship has survived several public breakups in the past, leaving fans divided over whether this separation will be permanent or lead to yet another reconciliation. As it stands, however, Zuchu says she is choosing herself and looking ahead to a new chapter focused on her well-being and career.
After years of an on-and-off romance, the couple married in a private Islamic ceremony last year, raising hopes that they had finally found lasting stability.
The concert, held at Yankee Stadium in New York on July 10, 2026, celebrated three decades of Jay-Z’s influential music career, including the anniversaries of his debut album Reasonable Doubt and his acclaimed album The Blueprint.
During the show, Beyoncé surprised fans when she stepped onto the stage to perform “Can’t Knock the Hustle,” a song originally featuring Mary J. Blige from Jay-Z’s 1996 debut album Reasonable Doubt.
Her appearance brought excitement to the crowd as she celebrated her husband’s milestone moment.
Jay-Z later shared another emotional moment with their 14-year-old daughter, Blue Ivy Carter, who joined him on stage to play the piano during “Feelin’ It.” The rapper praised his daughter’s musical talent, describing her as a gifted musician with strong skills and a deep passion for music.
Blue Ivy has increasingly stepped into the spotlight in recent years. She previously performed alongside Beyoncé during the Renaissance World Tour in 2023 and the Cowboy Carter World Tour in 2025, gaining recognition for her confidence and stage presence.
The anniversary concert also featured appearances from other major figures in hip-hop, including Nas, Alicia Keys and Jay-Z’s longtime mentor Jaz-O, adding to the celebration of his decades-long impact on music.
For Jay-Z, the event represented more than just a career milestone. It reflected his journey from his early days in Brooklyn to becoming one of the most successful figures in global entertainment, while also highlighting the role of family in his legacy.
The concert series continues as Jay-Z celebrates 30 years since the release of Reasonable Doubt, an album that launched a career that would make him one of the most influential artists in hip-hop history.
Jay-Z celebrated 30 years of music with Beyoncé and Blue Ivy by his side
Upon arrial, they were welcomed by a large crowd of journalists and supporters at Kigali International Airport.
Speaking shortly after his arrival, Ashton Hall expressed his excitement about visiting Rwanda, the home country of his friend Ashton Small, better known as Kagarara.
Asked whether he knew anything about Rwanda before meeting Kagarara, Hall replied, “To be honest, I didn’t know Rwanda before. It was Ashton Small who introduced me to it.”
Hall also encouraged Rwandans to continue believing in their dreams and never lose hope, even when others dismiss their ambitions.
“Keep dreaming big and never give up. Don’t listen to people who discourage you or call you crazy because of the goals you want to achieve,” he said.
He also praised Ashton Small for his rapidly growing social media presence, especially on Instagram, and urged Rwandans to follow him so that his work can reach an even wider audience.
On June 16, 2026, Ashton Small shared a video inviting Ashton Hall to visit Rwanda and witness the extraordinary talents of Rwandans living with disabilities.
Since then, Ashton Small’s popularity has surged on social media. He now ranks among the Rwandans with the largest Instagram followings, having surpassed 300,000 followers.
His rapid rise has been driven largely by his ongoing tour with Ashton Hall, the American social media personality widely known for his fitness content, particularly videos showcasing his intense running workouts.
Hall recently announced his commitment to helping Ashton Small reach at least one million Instagram followers while also supporting him in various initiatives.
Rwanda is the latest stop on their African tour, following visits to Ghana, Cameroon, Nigeria, and Benin.
In the coming days, Ashton Hall and his team are expected to visit several locations across Kigali, tour Kagarara’s family home, and take part in a range of activities planned during their stay in Rwanda.
Kagarara arrives in Kigali alongside Ashton Hall and Indian AshtonAshton Hall delighted by warm welcome in RwandaAshton Hall credits Kagarara for introducing him to RwandaAshton Hall lowered himself to Kagarara’s level during a brief interaction with journalistsAshton Hall, Ashton Small, and Indian Ashton Hall headed to their waiting vehicle after arriving in KigaliDespite the late hour, Ashton Hall took time to greet the people who had gathered to welcome himAshton Hall bid farewell to those who had gathered to welcome him before heading to the hotelAshton Hall wished those who had come to welcome him well before heading to the hotel
Norwood will lead the film as an AI being with “no real body,” “no childhood,” and “no lived experience” of her own, but with access to everyone else’s, according to Particle6.
For Particle6 Founder and CEO Eline van der Velden, the film is intended as proof that AI can be integrated into premium filmmaking rather than treated only as a cheap replacement for people.
The Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) said creativity should remain “human-centered” and that Norwood was “not an actor,” but a computer-generated character trained on the work of professional performers without permission or compensation.
The union warned signatory producers that the use of synthetic performers triggers contractual obligations, including notice and bargaining.
Writer-director-producer Jeff Most believes in AI’s potential for visual effects, workflow optimization and reducing production costs, but he also sees clear limits to its ability to make images feel truly human.
“Screen acting lives in the eyes: the nuance, the thought you can read behind them, the most human emotions conveyed in a glance,” the filmmaker told Xinhua. “Actors elevate and enliven the written word in ways a digital actor simply can’t replicate.”
Matthew Nevin, an independent producer-director, also sees AI as a production tool rather than a substitute for human performers.
“AI brings about worrying situations around consent, transparency, ethics and audience trust,” he told Xinhua. “Independent film depends on authenticity, and that still comes from people and the authenticity of the world we live in — instinct and real emotion.”
Top actors have voiced similar opinions. Whoopi Goldberg said audiences can still tell the difference between AI performers and human ones because “we move differently.” Emily Blunt called the idea “really, really scary” and urged agencies not to take away the human connection of performance. Natasha Lyonne said any agency engaging with an AI actor should be boycotted by guilds, while Melissa Barrera suggested actors should leave an agency that signs Norwood.
Sean Astin, SAG-AFTRA’s president, has argued that AI characters are made from material that does not belong to them and that credit and compensation must follow the work being used.
For producers facing rising production costs, AI characters promise potential savings, no expenses associated with actor salaries, scheduling conflicts, insurance issues related to injuries or illnesses, and location travel. For some lower-budget productions, advertising, gaming tie-ins and short-form videos, even replacing a portion of background or supporting roles with AI performers could be an attractive option.
AI can also reduce the number of shooting days per project, since many of the inserts and establishing and cutaway shots can now be created for pennies on the dollar using AI Video generation, then blended seamlessly into the live-action film.
But there are countervailing costs. Public backlash can also carry a price. A studio that markets an AI performer as a substitute for human actors risks boycotts, union disputes, reputational damage and audience resistance. The 2023 Hollywood labor battles already forced studios to confront issues surrounding digital replicas, consent and compensation. Norwood’s debut is likely to intensify calls for clearer protections.
Norwood’s debut is therefore less a single casting announcement than a test case for Hollywood’s next labor fight. In the short term, Tilly Norwood may be a controversial curiosity. In the long term, she may force Hollywood to put a price on the difference between a performance created by a person and a character generated by a machine.
Film and TV production studio Particle6 introduced AI-generated actor Tilly Norwood in 2025.
The singer shared the news during an interview with B&B FM, published on July 4, 2026, which was recorded at his home in the United States. Responding to a question about whether he intends to perform in Rwanda again, Meddy confirmed that plans for the concert have been in the works for a long time.
The award-winning artist explained that after settling in the United States, his priority was building a family and raising his two children alongside his wife. Now, he says, the time feels right to return to the stage in Rwanda with a bigger and better production than ever before.
“What I’m preparing will be even better than everything I’ve done before. I’ve been working on this plan for a very long time. There comes a moment when you feel the time is right. I don’t want to keep people waiting any longer. I want this concert to be twice as big as my previous ones. I’ll even bring my children with me,” Meddy said.
The interviewer pressed for more details, but Meddy, who was accompanied by music producer Element in Texas at the time of the interview, declined to reveal any further information.
“I don’t want to talk about it yet,” he said.
The singer did not disclose the date or venue for the planned concert, leaving fans to speculate about when he will finally return to perform in Rwanda.
In recent years, Meddy has shifted his focus to gospel music, dedicating much of his work to songs that spread the message of God.
Meddy’s last performance in Kigali was on January 1, 2019, during the annual East African Party concert, one of Rwanda’s biggest New Year’s Day music events.
Meddy has announced plans for a major concert in Rwanda.