Millward Brown one of the world’s leading research agencies and expert in effective advertising has announced that MTN brand is the first African brand to be listed (now being ranked No.88) on the ‘BrandZ Top 100 Global Brand’ listing.
The announcement was made public Tuesday by Milward Brown.
MTN has previously received a number of brand accolades. However, this is the most prestigious to date since it is the first time, an African Brand has made the BrandZ listing ever.
The BrandZ listing is one of the most prestigious rankings that players in the industry follow closely on a global level.
In March 2012 MTN moved up 12 places to the 188th position in the ‘Brand Finance Global 500’ grading, another valuable world brand ranking and maintained its position as Africa’s only company to be listed.
The improvement in MTN’s brand value rankings reaffirms the mobile operator’s growing prominence and continued relevance in the lives of its 164.6 million subscribers across its 22 markets in Africa and the Middle East.
In Rwanda, MTN is the market leader and has close to 3 million subscribers.
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