{Rwanda Utilities and Regulatory Authority (RURA) says sending unsolicited text messages without any ‘unsubscribe’ option contravenes the law relating to electronic messages, electronic signatures and electronic transactions, New Times reported.}
Jean Baptiste Mutabazi, RURA’s head of communication and media regulation says the law is clear, and that each telecommunication service provider sending text messages to clients to advertise or promote products and services should give them the choice to unsubscribe and detail the process involved.
This follows numerous complaints from telecom subscribers about being bombarded with messages they have never subscribed for by telecom firms, and without any unsubscribe option.
MTN Rwanda said the company has started sorting out the problem, noting that the number of random text messages sent to subscribers has been greatly reduced.
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