Busan, 15th September, 2015: Rwanda through its Embassy in Seoul has participated in the just-concluded 18th edition of the Busan International Travel Fair, from 11th to 14th September, 2015.
The Fair brought together International and Korean tourism-related industries, local governments as well as foreign missions and international organizations accredited to the Republic of Korea. It was an excellent opportunity to showcase Rwanda’s numerous tourist attractions by displaying the country’s unique wide range of tourism products available including its rich culture as well as the country’s safe and healthy environment.
It has been also an opportunity for the Rwandan embassy officials led by the Ambassador Emma-Francoise Isumbingabo to network with the Busan Metropolitan City’s authorities, Executive directors from Korean Tourism associations and business representatives in the tourism industry.
During this tourism fair the Embassy of Rwanda together with the Embassy of Kenya worked in collaboration to promote the region as a single destination under the East African Tourist Visa initiative.
In order to give the visitors at the stand a flavour of the Rwanda experience; Rwandan coffee was offered to visitors during the four-day event and therefore it was promoted for the same occasion.
Rwanda’s exhibition stand received many visitors who were interested and curious to discover more Rwanda through pictures and videos as well as explanations about Rwanda. It emerged that generally a big number of Koreans have very limited information about African countries. Overall the Busan International Travel Fair was a success for the Rwandan Embassy in its mission to promote Rwanda.
Further to the BITF 2015 exhibition, a networking session between the Embassy officials and Korean tour and travel companies is being organized to exchange information on the various attractions and what it takes for Korean tour companies to market the Rwanda destination. It is also planned to link the tourism companies from the Republic of Korea with those operating in the Republic of Rwanda through the Rwanda Development Board.
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