{A.T. Kearney’s 2014 Africa Retail Development Index ranks Africa’s top 10 countries offering the greatest investment opportunities in the retail business (100 = greatest opportunity). Rwanda (70), Nigeria (64) and Namibia (60) lead Africa and are destinations where investors in the retail business can consider entering to realize good returns. }
Rwanda’s success in retail is partly due to the country’s numerous business reforms and focus on investment. Nigeria on the other hand is Africa’s most populous country and has a growing middle class.
E-commerce has an important role to play in Africa’s retail business especially with Africa’s current mobile and internet boom. Google predicts massive growth in African e-commerce in the coming years and observes high growth rates in terms of online business queries in several African countries including South Africa (37% growth), Nigeria (49%) and Kenya (33%) between 2013 and 2014. Based on McKinsey’s iGDP scores for 2014, Africa’s top seven e-commerce friendly countries include Senegal, Kenya, Morocco, Nigeria, South Africa and Ghana.
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