E-commerce has tremendously opened avenues for many especially the youth in Rwanda. Many of the youth are engaged in startups every other day in bid to create jobs as opposed to looking for jobs.
In the previous years, Rwanda has seen the evolution of many online platforms. Examples include Kaymu, Lamudi, Jovago, Lamudi to mention but a few not forgetting Hellofood, the food ordering online platform. The Latter delivers food across kigali from over 80 different restaurants. This food online platform has been a good example in bridging the gap between traditional way of eating and combining it with modern technology.
The technology advancement in Rwanda has helped the e-commerce businesses develop more efficient delivery systems, tweak its propositions to different vendors/suppliers/customers and additionally address consumer behavior challenges. The days indeed are rather rosy for young entrepreneurs in Rwanda as the online mode of purchase is increasingly becoming stronger.
The startups largely employ the youth, the young generation between the ages of 20 and 30.Example is Hello food whose head count is over 40 employees all in the same age bracket. The young vibrant employees ensure to constantly make use of their skills and knowledge to further push the usage of the startups. With the presence of the large group including AIG, e- commerce pioneer in Africa, many youth are involved in the creation of startup versions, seemingly rather doing well in some like Igihe, Gemeya and Tohoza.
With the engagement of the youth in the initial startup versions, this has created merit for the youth through their websites to offer services that fit lives of Rwandan citizens and visitors.
Importantly to note is the role played by the various incubators like K-Lab and THINK. Over the last two years, about 20 e-commerce businesses were created by young Rwandans. E-Commerce has greatly opened doors and new avenues for the youth and has quickly become the “go to “for those ready to engage in entrepreneurship.
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