Telecommunciation company MTN Rwanda has announced a new sponsorship package for the ‘2012 Peace Cup’ soccer tournament, worth Frw51.4 million.
The Fédération Rwandaise de Football Association (FERWAFA) and MTN Rwanda officially signed the sponsorship deal where Frw40 million of the package will be given in cash and the rest in kind.
Chief Executive Officer, Khaled Mikkawi, signed on behalf of MTN Rwanda and Celestin Ntagungira signed on behalf of FERWAFA.
Mikkawi said the money will facilitate the tournament as well as prize money for the winning teams. He added that for every ticket bought during the remaining games, the beneficiary will receive an MTN airtime voucher worth Rwf500.
“The telecom giant has been the official sponsor of the Peace Cup tournament since 2008 supporting all kinds of sports activities as a way of giving back to society. Soccer is one of the biggest passions globally and we want to make this a memorable event for everyone who buys a ticket for any game in the tournament,” Mikkawi said.
“For every ticket bought MTN will give back Rwf500 worth of airtime. However, the beneficiary of the ticket must be registered on MTN Mobile Money. At all the games, we shall have agents carrying out registration. All you need is your identification card,” he added.
MTN Rwanda has sponsored the Peace Cup since 2008 and would like to move the soccer event to another level. The ‘Peace Cup’ values are also synonymous with government’s vision to promote reconciliation among Rwandans. The final matches of the tournament will be played on the 4th of July.
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