{MTN a mobile telecommunications company has emerged the most admired and valuable African brand,according to the recent Brand Africa 100 survey released in 2015.}
{{Top ten most admired brands in Africa }}
1. MTN (South Africa)
2. Samsung (South Korea)
3. Coca-Cola (USA)
4. Nike (USA)
5. Adidas (Deutsch)
6. Nokia (Finland)
7. Airtel (India)
8. Toyota (Japan)
9. LG (South Korea)
10. Mercedes Benz (Deutsch)
{{Most top ten Valuable African brands}}
1. MTN (South Africa)
2. GLO/Globacom(Nigeria)
3. Dangote(Nigeria)
4. Tusker(Kenya)
5. Mukwano(Uganda)
6. 6.Simu TV(Tanzania)
7. Zenith Bank(Nigeria)
8. Peak Milk
9. Sasko (South Africa)
10. Star Beer(Nigeria)
According to Brand Africa, MTN is the most pan-African included in the list as it operates in 17 of the 22 counties where the survey was conducted.
“The time has never been more opportune or urgent for Africa to develop ‘Made in Africa’ brands. The success of businesses behind these brands will enable Africa to drive its own agenda because they create jobs, contribute tax revenue necessary to fund public goods and help shape the image of Africa as an entrepreneurial and competitive continent,” says Thebe Ikalafeng, founder and chairman of Brand Africa and chairman of Brand Finance Africa.
Established in 2011, Brand Africa 100 was developed by pan-African branding and reputation advisory firm, Brand Leadership Group in partnership with Geopoll, a mobile survey platform; TNS, consumer knowledge and information Company, and Brand Finance, an independent valuation consultancy.
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