MTN and Coca Cola awarded best brands in Africa

{African Business magazine in partnership with brand Africa, Brand Finance Africa and TNS released the full results of their exclusive survey highlighting a full listing of Africa’s most valuable brands.}

As revealed last month at the African Business Awards, an awards ceremony organized by African Business magazine, Brand Africa awarded MTN and Coca Cola the prize for the best brands in Africa.

The November issue of the Pan-African Business magazine features the results of the previously mentioned survey conducted by Brand Africa in partnership with Brand Finance Africa and TNS. Further, the results are listed by country and category.

At the top of the list, Africa’s most valuable brands are primarily South African brands, MTN, and three retailers: Woolworths, Shoprite and Pick n Pay. The Nigerian Globacom comes in at number five followed by the beer companies Castle beer and Tusker consecutively.

The survey was conducted in two parts : one aspect of the study looked at the most admired brands on the continent and the other looked at the most valuable brands operating in Africa.

One surprising finding is that brands originating in Africa are not only holding their own against international household names, but in some instances outperforming international brands. While brands such as Nike and MTN rule the roost, the high ranking of expensive brands such as Rolex reflects the growing trend in Africa towards the high-end luxury market.

The rankings published by African Business have major implications as they demonstrate why some brands are regarded more highly than others by consumers. The information has been welcomed not only by the brands and brand architects but also by shareholders, investors, marketers, advertising agencies, consumer groups and the media as they provide an easily navigable chart of the current state of the consumer market in Africa.

African Business holds the title of bestselling pan-African business magazine and its award-winning team is widely respected for its editorial excellence while Brand Africa is a non-profit brand-driven initiative for Africa by Africa to inspire and unlock Africa’s sustainable growth, reputation and competitiveness.

Furthermore TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long –established expertise and market–leading solutions. With a presence over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviour and attitudes across cultural, economic and political regions of the world.