{{Diplomatic relations between Kenya and South Korea are currently unpleasant following Korean Air online Advertisement that refers to Kenyans are ‘Primitive’.}}
Kenyans have demanded an immediate apology.
Korean Air advertisement was aimed at launching direct flights to Nairobi.
Part of the advert which has generated heated debate on the social media reads in part: “Fly to Nairobi with Korean Air and enjoy the grand African savanna, the safari tour, and the indigenous people full of primitive energy.”
The term ‘primitive energy’ has apparently annoyed many Kenyans on the social media who have demanded an apology.
Primitive means ‘belonging to a very simple society with no industry or belonging to an early stage in the development of humans or very simple and old fashioned.’
However, Korean Air via its twitter handle @KoreanAir_KE on Today (Monday) has issued an apology promising to investigate how the offending advert came to be.
“Regarding our recent promotional notice of Nairobi, we are checking on this issue accordingly. We sincerely apologize for this situation,” the airline posted on twitter on Thursday at 11:22 am.
“After ‘checking’, it will be appropriate to issue an apology to Kenyans on your website and mass media,” Kimunya Mugo tells the airline on twitter.
“You’d better be thoroughly apologetic. We are not very pleased with our primitive energy,” says Nick Walubengo on twitter.
“Seems like they have realised that the people they thought were primitive aren’t afterall,” Nomkhoni Warui adds.
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