Speaking during a recent exclusive interview with IGIHE at his studio, the Afro-fusion and drill artist opened up about his creative process, the message behind his trending single Treasure, and his steady rise as one of Rwanda’s leading new-generation artists.
“This is where I feel the happiest, the safest, the most me,” Logan Joe said as he worked on new music. “When I’m in the studio making music, if I die here right now, I would go to heaven.”
Asked whether that would be “with a smile,” he responded simply: “A smile and go to heaven.”
{{A career shaped by sound, not pressure
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Logan Joe broke through in 2020 and quickly became a familiar name on major concert stages, collaborating with artists including Ish Kevin, Kenny K-Shot, Kivumbi King, and producer Kina Beat. His growing catalogue includes popular tracks such as Kibonumwe, Ibitambo, Whatever, and Treasure.
He says adjusting to the Rwandan music industry was never a challenge.
“I wasn’t trying to prove anything to random people that I can do music,” he explained. “I was just focused on finding the best of my art and proving to myself that I can get what I want.”
That inward focus has become a defining trait of his career, especially as his sound, known for blending Kinyarwanda with modern trap and drill beats, continues to gain traction.
{{Treasure and the message of self-worth
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Released in late 2025, Treasure has been trending heavily and is widely seen as one of Logan Joe’s most personal songs to date. According to the artist, the track is about self-validation in a culture that often looks outward for approval.
“I wanted people to know they can be their own treasure,” he said. “Don’t stress your mind searching for validation from someone else. Maybe the treasure you’re looking for is already within you.”
When asked whether he considers himself a treasure, he answered without hesitation: “Yeah. That was the message.”
The response from listeners, he added, has been overwhelming, with many fans telling him his music helped lift them during difficult moments.
“That makes me want to connect with them even more,” he said. “That’s the only thing I want, for people to feel the music the way I intend it.”
{{Inside Logan Joe’s creative process
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Despite his emotional sound, Logan Joe says songwriting is often decided in the first few seconds.
“The hardest part is the first line,” he said. “Once I get it and I know what the song is about, then the whole song is done. The first line defines everything.”
After long studio sessions, he keeps recovery simple. “I sleep,” he said. “A long, long sleep.”
He also describes himself as an introvert, though he insists there’s another side of him yet to be seen.
“They’d be surprised to see me dance,” he said, laughing. “I’m a good dancer, but I haven’t made the right song for my moves yet.”
{{What’s next
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During the interview, Logan Joe was also recorded working on an unreleased love song titled One in a Million, teasing new material expected soon.
“Wait for something really good,” he said.
Watch the full interview with Logan Joe below.
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