Advertising and keeping information about your works, are among the best tools meant to boost and come of help to those in need of you, as per your activities, in a streamlined manner.
Now although you think this is another way or means to get money from you, you are very mistaken- but still on the right track. So to help people realize why video is a star player in the content marketing landscape and should be in their marketing plan too, IGIHE brought up some educative stronghold facts that will teach you more about this golden tactic.
{{Improved Search Engine Optimization
}}
First off, utilizing video in your content marketing efforts will no doubt improve your SEO (search engine optimization). In fact, according to Comscore, adding a video to your website can increase the chance of a front page Google result by 53 times!
In its general search and video search functions, Google ranks videos using the same ranking factors as written content—content quality, number of backlinks, and RankBrain are the most important signals. When hosting videos on your site, the tasks for optimizing video content are similar to those for written content and images.
{{Captures Customers’ attention easily and tells the brand story quickly
}}
According to Forbes Magazine in the USA, “people prefer Video ads to reading”. It was found that 59% of the leaders like video more than watching the video and listening to footage mixed with the sound compared to reading advertorials while 65% of the officials like visiting websites which show videos compared to reading sponsored content as Forbes Magazine indicates.
Marketers need to grab consumers attention and convey to consumers why their brand is worthy of their patronage. Videos have been proven to demand more consumer attention than any other medium. And while we’re in the midst of what some might call a content-overload for consumers, capturing attention is particularly key.
{{Easy accessibility and sharing
}}
Sharing video is easy, as well as receiving many viewers in a short period of time. More than 700 videos feature on Twitter every minute, and over 4 billion are viewed over You Tube every day, and the advertising videos 88% don’t exceed 30 seconds, while being shared on social media, like Facebook, Whatsapp, Instagram, and others.
Consider Facebook’s auto-play. It’s hard to argue whether a link to an article demands as much attention as a video in your newsfeed.
As for the foremost reason for using video in your content marketing plan? With the increased and resulting rise of technologies in Rwanda, trends are leaning more and more towards favoring the video-marketer. Need we say more?
For a boost in your content marketing plan and for more information, visit our website [igihe.org->igihe.org] or contact us on [marketing@igihe.com->marketing@igihe.com].
{{Some of our Quality Promo Videos
}}
Leave a Reply