The new public deposit services were officially launched on June 30, 2026, at the company’s Kimironko and Kicukiro branches. The institution has announced plans to gradually roll out public deposit services across its remaining 35 branches nationwide, ensuring wider community access to formal financial services.
This milestone positions ASA International (Rwanda) Plc as a deposit-taking microfinance institution, expanding its role beyond small-loan lending to include secure savings and withdrawal services for customers across Rwanda. It marks a major step in the institution’s growth and transformation into a full-service financial provider, offering a broader range of financial services beyond credit alone.
BNR highlights trust, compliance and financial inclusion
Speaking during the launch ceremony held at Kimironko, Clarisse Mushimirwa, Director of Microfinance Supervision Department at the National Bank of Rwanda (BNR), commended ASA International (Rwanda) Plc for strengthening financial inclusion by bringing essential financial services closer to the public.
She encouraged financial institutions to maintain high standards of regulatory compliance, customer protection and good governance, emphasizing that public trust remains fundamental to building a strong and sustainable financial sector.
“Expanding access to financial services for everyone must be anchored in good governance, compliance with financial sector regulations, customer protection and the development of lasting trust between financial institutions and the public. These principles are the foundation of a sustainable financial sector and play a significant role in improving the livelihoods of Rwandans,” she said.
Customers welcome public deposit services
One of the institution’s customers, Florence Ingabire, shared how ASA International (Rwanda) Plc has transformed her life by supporting the growth of her grocery retail business. She explained that ASA was the first financial institution she had ever worked with and credited the company with giving her the confidence to take out a loan despite her initial fears.
“I was afraid of borrowing money, but ASA encouraged me and approved my first unsecured loan of Rwf300,000. Today, my loan portfolio has grown to Rwf4.5 million. That support has enabled me to expand my business and improve the living standards of my family,” she said.
Ingabire added that the newly introduced deposit services will help her manage her earnings more effectively, strengthen her savings culture and avoid unnecessary spending.
Leadership highlights milestone achievement
The Chief Executive Officer of ASA International Rwanda PLC, Christian Salifou, described the launch as a significant step in the company’s journey to becoming a fully integrated financial services provider.
“The money you save today helps build your future. Our responsibility is to continue providing customers with high-quality financial services driven by innovation while ensuring full compliance with regulations. As we help our customers expand their businesses and improve the well-being of their families, we also contribute to Rwanda’s economic development,” he said.
The Vice Chairperson of the Board of Directors of ASA International Rwanda PLC, Gerald Mpyisi, thanked the National Bank of Rwanda for granting the institution permission to offer deposit-taking services, describing the approval as a major milestone in expanding access to financial services.
“We previously operated solely as a lending institution, but we are now fully licensed to provide deposit, savings and withdrawal services. These services will enable our customers to grow their businesses, build their savings and improve their livelihoods. Our goal is to deliver professional financial services that empower citizens and support the country’s economic growth,” he said.
ASA International (Rwanda) Plc began operations in Rwanda in 2014 and has since expanded its presence to 37 branches nationwide. The institution currently serves more than 60,000 customers, including over 22,000 active borrowers.
With the introduction of public deposit services alongside its existing loan products, customers can now open accounts linked to their mobile phone numbers, enabling them to conveniently monitor their account activity wherever they are through the USSD platform by dialing *576#.













































































































































