The company made the announcement on August 26, 2026, during a meeting with members of the media.
Niyonsenga Alexis, Customer Experience Manager, said the Call Center is a department that provides services to ensure that Spiro customers receive timely assistance.
“We realised that some of our customers did not know that we have a Call Center. That is why we decided to make its existence known to the public, as it has been operating for quite some time.
“We want more customers to be aware of the service so that they can receive assistance easily and efficiently,” Niyonsenga said.
He explained that customers can contact Spiro through several channels, including the company’s toll-free telephone line, 3366, as well as its social media platforms, including WhatsApp and Facebook.
Niyonsenga urged Spiro customers to use the company’s official communication channels whenever they need assistance, rather than relying on individuals who may provide inaccurate or false information.
According to Spiro management, the Call Center handles between 500 and 600 customer inquiries each day.
The customers seeking assistance fall into two main categories. The first comprises existing motorcycle owners who require support when needed while the second includes customers who are interested in purchasing new motorcycles or asking Spiro products and services in general.
Spiro Rwanda’s customer support team helps clients access services and resolve challenges.Spiro Rwanda’s Call Center handles between 500 and 600 customer inquiries each day.Niyonsenga Alexis, Customer Experience Manager at Spiro Rwanda
The tariffs were scheduled to take effect at midnight on August 19 and would have affected about $20 billion worth of Canadian imports.
Trump announced the three-day pause on August 18, saying the United States and Canada had reached a deal subject to the finalization of documents.
However, Carney gave a more cautious assessment, saying that “substantial progress” had been made but that important work remained.
The Canadian government did not publicly confirm the details of an agreement announced by Trump.
The two leaders spoke on Tuesday afternoon, marking their second conversation of the week as negotiators worked to resolve the remaining trade disagreements.
According to the U.S. Trade Representative’s office, the proposed agreement would include broader market access for American goods, economic security commitments and alignment on digital trade.
Trump also said Canada had committed to addressing U.S. concerns over Canadian duties on dairy products, alcoholic beverages and motor vehicles.
The trade dispute has created significant uncertainty for Canadian businesses.
The proposed tariffs would have affected products including wine, dairy goods and other imports, with industry groups warning that higher costs could lead to job losses and business closures.
A major disagreement has involved the automotive sector, particularly how North American content in vehicles assembled in Canada should be treated when calculating tariff deductions.
Trump also suggested that the Keystone XL oil pipeline, which was cancelled by former U.S. President Joe Biden in 2021, could potentially be revived, although he provided no details linking the project to the emerging trade agreement.
The three-day pause gives negotiators additional time to finalize the outstanding issues.
For Canada, the immediate threat of the new tariffs has been delayed, but the uncertainty remains until the two governments complete and formally confirm their agreement.
Trump has given Canada three more days to seal trade agreement.
The figure represents a 24.3 percent increase from the previous financial year, highlighting Rwanda’s continued efforts to strengthen the agricultural export sector, build resilience and expand access to international markets.
Agricultural and livestock exports generated $839.21 million in 2023/24, rising to $893 million in 2024/25 before exceeding $1.1 billion in 2025/26.
During the 2025/26 financial year, coffee, tea and pyrethrum generated $264.88 million in export revenues, while flowers, fruits and vegetables brought in $86.83 million.
Livestock products generated $204.79 million, while other agricultural and livestock-related products accounted for $554.28 million.
Rwanda exports agricultural and livestock products to markets including the United Arab Emirates, Qatar, China and other countries in Asia, as well as the United States, Europe and various African countries.
NAEB Director General Claude Bizimana told IGIHE that surpassing $1.1 billion was a reflection of the government’s continued investment in developing agricultural exports.
“Generating $1.1 billion for the first time in history demonstrates the efforts the country continues to make to develop the agricultural and livestock export sector and expand international markets,” Bizimana said.
The achievement comes as Rwanda seeks to increase the contribution of agriculture to economic development by boosting production, developing infrastructure to maintain the quality of exports and strengthening compliance with international standards, all aimed at expanding access to global markets.
Infrastructure as a pillar of export growth
Bizimana said the milestone was achieved as the government continued to invest in infrastructure designed to address challenges facing the agricultural export sector.
“Through NAEB, the government has developed various infrastructure, including coffee and tea processing and testing facilities, as well as facilities for maintaining the quality of produce before export, including sorting and storage facilities,” he said.
Rwanda currently has a laboratory at NAEB that has received international accreditation, enabling it to conduct tests whose results are recognised internationally.
The country also has facilities for sorting and storing coffee, as well as facilities for processing and cold storage of fruits and vegetables.
Focus on quality and traceability
Quality and traceability are among the key requirements in international agricultural markets, with buyers increasingly seeking information about the quality and origin of products. NAEB says Rwanda has developed systems to maintain export quality and provide international buyers with information about the products being exported.
The government also supports the promotion of Rwanda’s agricultural and livestock exports through international trade fairs and by connecting exporters with buyers, with NAEB playing a key role in facilitating these engagements.
As part of efforts to promote innovation and expand markets, NAEB has also introduced the annual Best of Rwanda coffee competition. Top-performing Rwandan coffees are sold through auctions, helping increase their value, expand markets and improve farmers’ earning potential.
NAEB has also increased the use of digital systems to speed up service delivery and make it easier for exporters to conduct business.
Increasing production and strengthening farmers’ capacity
One of the strategies for increasing foreign exchange earnings from agricultural and livestock exports is to increase both the volume and quality of production.
Bizimana said various programmes and projects have been introduced to support this goal, including helping farmers access high-quality seedlings that are resilient to climate change, providing technical support and conducting campaigns aimed at increasing productivity.
Rwanda is continuing efforts to meet the targets set under the second National Strategy for Transformation (NST2) and the fifth Strategic Plan for Agriculture Transformation (PSTA5).
NAEB says it is working with various partners to increase foreign exchange earnings from agricultural and livestock exports and expand Rwanda’s presence in international markets.
The country aims to increase revenues from agricultural and livestock exports to $1.5 billion by 2029.
Coffee is one of Rwanda’s top foreign exchange earners.Tea is among Rwanda’s long-established export crops and remains a major source of export earnings.Fruit farming is becoming a lucrative venture for farmers.Rwanda has coffee tasting facilities that help ensure its coffee retains its distinctive flavour before export.Avocado farming is expanding in Rwanda.
Bralirwa Plc’s profit after tax rose by 37.6% to Rwf 25.3 billion in the first six months of 2026, up from Rwf 18.4 billion recorded during the same period last year, as the beverage manufacturer reported stronger sales growth despite continued cost pressures.
The company announced the performance in its financial results for the period ended June 30, 2026, which showed that revenue increased by 20%, driven by higher beer and soft drink volumes, price adjustments to respond to inflationary pressures and continued strong performance of its premium brands.
Bralirwa’s operating result increased to Rwf 39 billion from Rwf 32 billion in the first half of 2025, supported by higher revenues. However, the company said the improvement was partly offset by rising production and operational expenses.
Cost of sales increased by 18.6% compared with the previous year, reflecting higher prices of raw materials and packaging inputs amid global inflation and commodity market pressures.
The company also recorded a 24.5% increase in selling and distribution costs, mainly due to additional investments in brand support and higher transportation costs linked to increased volumes supplied to distributors.
Administrative expenses grew by 16.7%, driven by increased investment in information technology systems and higher fixed operating costs associated with inflation.
Despite the challenging cost environment, Bralirwa benefited from lower finance expenses, which declined by 19.7% year-on-year due to reduced interest costs on bank overdrafts following improved cash collections.
Income tax expenses increased by 15.4% as a result of higher profit before tax compared with the first half of 2025. Commenting on the results, Bralirwa’s Managing Director Ethel Emma-Uche said the company’s performance reflected stronger execution of its sales strategy and efforts to manage costs while maintaining growth.
“During the first half of 2026, BRALIRWA delivered solid growth in top-line results, driven by excellence in sales execution and disciplined implementation of our mix and pricing strategy,” Ethel said.
“While high input costs persisted, our operating performance remained resilient, supported by disciplined cost management and operational efficiency efforts.”
Ethel added that the company would continue prioritising consumers and customers during the second half of the year while investing in sustainable practices, brands, people and digital capabilities to support long-term growth.
Founded in 1957, Bralirwa Plc has been part of the HEINEKEN Group since 1971 and is Rwanda’s leading manufacturer and distributor of beer and non-alcoholic beverages.
Bralirwa has a portfolio of more than 17 alcoholic and non-alcoholic beverage brands.
Implemented by the Rwanda Agriculture and Animal Resources Development Board (RAB), SAIP II aims to promote sustainable agriculture and strengthen food security from October 2024 to October 2026.
The project focuses on several areas of agricultural development, including irrigation, where more than Rwf5 billion has already been invested, while an additional Rwf6 billion is planned for use by December 2026.
SAIP II supports small-scale irrigation schemes covering areas of up to 10 hectares, particularly benefiting farmers growing crops such as vegetables, tomatoes, chilli peppers, avocados and maize seeds.
Through the project, farmers receive irrigation equipment, training on its use and support to access markets for quality produce.
Jean Paul Buregeya, a tomato and maize farmer in Mimuri Sector, Nyagatare District, said irrigation support transformed his farming activities. He previously relied on manual watering using watering cans, which limited production.
After receiving irrigation support through SAIP II, Buregeya said his tomato harvest value increased from about Rwf1.5 million to Rwf3.5 million.
The improved income has enabled him to invest in assets, including buying a cow worth Rwf1 million and a house valued at Rwf3.5 million within one and a half years.
In Murundi Sector, Kayonza District, farmers in the Buhabwa agricultural zone also say irrigation has helped them overcome challenges caused by drought.
Mbaraga Potiane, who leads farmers in the area, said SAIP II provided more than Rwf70 million to establish an irrigation system covering five hectares.
“On one hectare, watermelon production generates about Rwf7 million. Previously, crops would dry up during periods of intense sunshine. We now have reliable markets, and we have earned up to Rwf15 million from three hectares of chilli peppers, which we export,” he said.
Meanwhile, Faustin Ugirumurera, head of Ubuzima Bwiza Kayonza, a water users’ association, said SAIP II support helped improve irrigation systems in the Kayonza Kane agricultural zone in Kabare Sector, which covers 365 hectares.
The zone, where 416 farmers grow fruits and vegetables, had previously faced water shortages that affected crop production during dry periods.
Through SAIP II, farmers received more than Rwf800 million to purchase irrigation equipment, including 540 solar-powered systems and water pumping machines to supply water across the farming area.
The investment has significantly increased productivity. Farmers now harvest more than four tonnes of chilli peppers per hectare, compared with less than 500 kilograms previously. Tomato production has also increased to about five tonnes per hectare, up from less than 400 kilograms.
Kayonza District Acting Vice Mayor Jules Higiro said the project has expanded irrigated farmland in the district, adding more than 170 hectares to the area under irrigation, with further expansion ongoing.
The initiative has increased the number of agricultural zones equipped with irrigation systems in Kayonza to 11, with local authorities urging farmers to maintain the infrastructure so they can continue benefiting after donor-supported projects come to an end.
Farmers in Kayonza use irrigation equipment provided through SAIP II to grow crops during the dry season and increase productivity.Onions are now being grown during the dry season in Kayonza.A farmer in Eastern Rwanda irrigates crops using equipment supported by the SAIP II project to overcome dry-season farming challenges.These water-pumping motors were provided through the SAIP II project to farmers cultivating plots of up to five hectares.Kayonza District Acting Vice Mayor Jules Higiro said SAIP II had expanded irrigated farmland and improved farmers’ ability to produce throughout the year.Faustin Ugirumurera, head of Ubuzima Bwiza Kayonza water users’ association, explained how SAIP II improved irrigation systems in the Kayonza Kane agricultural zone.
The facility, named Ngoma Tomato Processing Plant, was established by Afrinet Solutions Group and is expected to address one of the biggest challenges facing tomato farmers: the lack of a reliable market, which has often resulted in large quantities of produce going to waste.
The plant is expected to begin operations in the coming months after obtaining the necessary regulatory approvals. It is currently undergoing final testing to ensure its processing systems are fully operational before commercial production begins.
Once operational, the factory will process 10 tonnes of fresh tomatoes every day, producing approximately one tonne of tomato paste. The paste will be used in the manufacture of a range of products, including tomato sauce, ketchup, tomato juice and other tomato-based products.
Residents living near the facility welcomed the investment, saying it will provide farmers with a dependable market for their harvests and help prevent tomatoes from spoiling due to limited demand.
One of the farmers, Hakizimana Elias, said producers previously had no choice but to transport their tomatoes to Kigali, where buyers often purchased only small quantities.
“Our harvests were good, but we struggled to find buyers. We had to take our tomatoes to Kigali, where only small amounts were bought. With this factory now in our area, our produce will finally have value. We have repeatedly raised concerns during community meetings about our harvests going to waste because there was no reliable market,” he said.
Another farmer and investor, Kamana Nicole, said the factory gives greater value to her investment in tomato farming by guaranteeing a ready market for the crop.
“We are constantly encouraged to invest in activities that contribute to the country’s development. That is why I invested in tomato farming after returning from abroad. I believe this venture will improve my livelihood while also contributing to Rwanda’s economic growth,” she said.
Members of the Senate Committee on Economic Development and Finance recently toured the plant and praised the progress made.
However, they urged its management to learn from the challenges that affected similar processing factories in the past.
The committee’s chairperson, Fulgence Nsengiyumva, said farmers told the committee that although production had increased, they frequently failed to find buyers, leaving much of their harvest to rot in the fields.
He recalled that Sorwatom, a tomato processing factory, initially purchased tomatoes directly from local farmers before later switching to buying tomato paste from other suppliers. It eventually abandoned that approach as well and instead began importing packaged tomato sauce for sale on the Rwandan market.
Nsengiyumva emphasized that the new factory should avoid repeating that experience by maintaining direct purchases from local farmers, noting that providing a sustainable market for their produce is the plant’s primary purpose.
So far, the factory has signed supply agreements with farmers from 24 cooperatives across the seven districts of Eastern Province, two large farming groups and about 30 individual farmers, bringing the total number of contracted suppliers to around 1,500.
The facility is also expected to create more than 50 permanent jobs once it becomes fully operational.
Eastern Province’s first tomato processing plant has been completed in Ngoma, with capacity to process 10 tonnes daily.
Vivo Energy and Mount Meru Group have signed a sale and purchase agreement for Mount Meru’s acquisition of Vivo Energy’s shareholding in Vivo Energy Rwanda and Vivo Energy Malawi, in a combined transaction.
The transaction includes the network of Vivo Energy’s over 40 service stations in Rwanda and over 50 service stations in Malawi, together with the commercial fuel and lubricants operations.
Vivo Energy identified Mount Meru Group as a partner well placed to bring focused investment, local and regional expertise as well as long-term ambition to its businesses in Rwanda and Malawi.
Mount Meru Group, which first entered Rwanda in 2007 and Malawi in 2013, brings an established regional presence and a strong track record in downstream fuel distribution across Africa. The transaction will see the Group significantly deepen its footprint in both markets.
Commenting on the development; Atul Mittal, Director, Mount Meru Group, said: “We are proud to be growing our existing, long-standing presence in Rwanda and Malawi.
“We are committed to investing and growing these businesses and on completion of the transaction look forward to strengthening relationships with channel partners, customers and employees while expanding our reliable service, customer satisfaction, and environmental responsibility to more consumers.”
Stan Mittelman, CEO, Vivo Energy, said the decision reflects ongoing commitment to ensuring every part of their portfolio has the ownership best placed to take it forward.
“Mount Meru brings deep local and regional expertise and a genuine ambition to invest in these markets, and we are confident this transaction provides a strong opportunity for our employees, dealers and customers in both countries. We have valued working closely with the Mount Meru team throughout this process and look forward to a smooth transition,” he noted.
The transaction is subject to approval from the relevant authorities and the fulfilment of other conditions precedent, and we expect this process to take some months before it completes.
Until completion, Vivo Energy Rwanda and Vivo Energy Malawi will continue to operate as normal, maintaining their focus on the safe, reliable and high-quality service they provide to customers.
Mount Meru Group is a diversified African conglomerate operating in more than 15 countries across energy, consumer products, and logistics.
It runs over 330 fuel stations, supported by strong storage and distribution networks, and offers a wide energy portfolio including LPG, lubricants, jet fuel, and heavy fuel oil. The Group also operates in agro-processing and edible oil refining, backed by an integrated logistics fleet of more than 1,000 trucks.
Meanwhile, Vivo Energy operates across Africa, the Indian Ocean Islands, and Jordan, managing more than 4,200 service stations in 29 markets under the Engen and Shell brands. The company supplies fuels, lubricants, LPG, and chemicals to retail and industrial customers, supported by over 6,000 employees and more than 2.1 billion litres of fuel storage capacity.
Vivo Energy Rwanda was established in 2019, providing Engen products and services as a licensee of the Engen brand.
The new public deposit services were officially launched on June 30, 2026, at the company’s Kimironko and Kicukiro branches. The institution has announced plans to gradually roll out public deposit services across its remaining 35 branches nationwide, ensuring wider community access to formal financial services.
This milestone positions ASA International (Rwanda) Plc as a deposit-taking microfinance institution, expanding its role beyond small-loan lending to include secure savings and withdrawal services for customers across Rwanda. It marks a major step in the institution’s growth and transformation into a full-service financial provider, offering a broader range of financial services beyond credit alone.
BNR highlights trust, compliance and financial inclusion
Speaking during the launch ceremony held at Kimironko, Clarisse Mushimirwa, Director of Microfinance Supervision Department at the National Bank of Rwanda (BNR), commended ASA International (Rwanda) Plc for strengthening financial inclusion by bringing essential financial services closer to the public.
She encouraged financial institutions to maintain high standards of regulatory compliance, customer protection and good governance, emphasizing that public trust remains fundamental to building a strong and sustainable financial sector.
“Expanding access to financial services for everyone must be anchored in good governance, compliance with financial sector regulations, customer protection and the development of lasting trust between financial institutions and the public. These principles are the foundation of a sustainable financial sector and play a significant role in improving the livelihoods of Rwandans,” she said.
Customers welcome public deposit services
One of the institution’s customers, Florence Ingabire, shared how ASA International (Rwanda) Plc has transformed her life by supporting the growth of her grocery retail business. She explained that ASA was the first financial institution she had ever worked with and credited the company with giving her the confidence to take out a loan despite her initial fears.
“I was afraid of borrowing money, but ASA encouraged me and approved my first unsecured loan of Rwf300,000. Today, my loan portfolio has grown to Rwf4.5 million. That support has enabled me to expand my business and improve the living standards of my family,” she said.
Ingabire added that the newly introduced deposit services will help her manage her earnings more effectively, strengthen her savings culture and avoid unnecessary spending.
Leadership highlights milestone achievement
The Chief Executive Officer of ASA International Rwanda PLC, Christian Salifou, described the launch as a significant step in the company’s journey to becoming a fully integrated financial services provider.
“The money you save today helps build your future. Our responsibility is to continue providing customers with high-quality financial services driven by innovation while ensuring full compliance with regulations. As we help our customers expand their businesses and improve the well-being of their families, we also contribute to Rwanda’s economic development,” he said.
The Vice Chairperson of the Board of Directors of ASA International Rwanda PLC, Gerald Mpyisi, thanked the National Bank of Rwanda for granting the institution permission to offer deposit-taking services, describing the approval as a major milestone in expanding access to financial services.
“We previously operated solely as a lending institution, but we are now fully licensed to provide deposit, savings and withdrawal services. These services will enable our customers to grow their businesses, build their savings and improve their livelihoods. Our goal is to deliver professional financial services that empower citizens and support the country’s economic growth,” he said.
ASA International (Rwanda) Plc began operations in Rwanda in 2014 and has since expanded its presence to 37 branches nationwide. The institution currently serves more than 60,000 customers, including over 22,000 active borrowers.
With the introduction of public deposit services alongside its existing loan products, customers can now open accounts linked to their mobile phone numbers, enabling them to conveniently monitor their account activity wherever they are through the USSD platform by dialing *576#.
The Chief Executive Officer of ASA International Rwanda PLC, Christian Salifou speaking at the launch.Clarisse Mushimirwa, Director of Microfinance Supervision Department at the National Bank of Rwanda (BNR), commended ASA International (Rwanda) Plc for strengthening financial inclusion by bringing essential financial services closer to the public.Gilbert Ndagijimana, Chief Commercial Officer at ASA International Rwanda PLC, said the institution now allows customers to deposit funds, build their savings and make withdrawals through its newly launched banking services.Florence Ingabire, a customer of ASA International Rwanda PLC, said she was fortunate to receive an unsecured loan from the institution, which helped her grow her business.Gerard Mpyisi, Vice Chairperson of the Board of Directors of ASA International Rwanda PLC, expressed gratitude to the National Bank of Rwanda for granting the institution full authorization to operate.ASA International Rwanda PLC customers can now save and manage their money through the institution’s newly introduced savings services.
The three-day exhibition, held from June 25 to 27 at the Brussels Expo, brought together key players from across the global coffee value chain, including farmers, exporters, processors, buyers, investors, and industry experts.
Rwanda was represented by the National Agricultural Export Development Board (NAEB) alongside more than 30 companies engaged in the country’s coffee trade, showcasing a range of products and engaging in tastings, networking sessions, and industry discussions aimed at expanding international market access.
For Rwanda, the event provided an important platform to promote its coffee. Exhibitors told IGIHE that the event enabled them to establish new business contacts and explore opportunities for expanding into new markets.
According to Oreste Baragahorana, a representative of Rwandan coffee processors and exporters, Rwandan coffee is now gaining recognition in various parts of the world, and the exhibition proved highly beneficial.
“We met people from all segments of the coffee industry and exchanged views on the current state of the sector. This exhibition has been very valuable for us. We came as a delegation of more than 30 Rwandan exhibitors, and we believe the outcomes will contribute to improving farmers’ livelihoods and strengthening the coffee industry in Rwanda as a whole,” he said.
Meanwhile, Angélique Karekezi, head of RWASHOSCCO, explained that the event allowed her company to strengthen relationships with existing clients while also attracting new buyers interested in discovering Rwandan coffee.
She also praised NAEB’s organization of the Rwanda Pavilion, noting that its strategic location at the entrance of the exhibition gave it strong visibility among visitors.
Rwanda Farmers Coffee Company Coffee to be available in Delhaize stores in Belgium
In an interview with IGIHE, Filip Tack, Managing Partner of FT Advisors, revealed that following a partnership agreement with Rwanda Farmers Coffee Company, Rwandan coffee will soon be available in several Delhaize stores across Belgium.
“We have agreed to begin selling fully processed Rwandan Arabica coffee in a number of Delhaize stores. Some agreements have already been finalized, while discussions with others are still ongoing,” he said.
He added that the objective is now to import coffee from Rwanda that is fully processed, packaged, and marketed under Rwandan brands.
Emmanuel Rusatira, founder of Baho Coffee, said that participation in the global exhibition provided an excellent opportunity to showcase the strengths of Rwandan coffee to international buyers.
“This exhibition brought together key players from the global coffee industry. It gave us an opportunity to explain the quality of Rwandan coffee and the policies Rwanda has put in place to support the sector,” he explained.
He noted that many visitors were curious about how Rwanda exports its coffee despite being a landlocked country.
“They were satisfied with the explanations we provided and decided to take steps toward purchasing Rwandan coffee. We expect to secure new markets in the near future,” he added.
Kalila Kantengwa, Managing Director of Kivu Belt Coffee, emphasized that the quality of Rwandan coffee is reflected in the growing interest shown by international buyers.
She cited the example of a European coffee trader who purchases Rwandan coffee, packages it under his own brand, yet continues to highlight its Rwandan origin.
“This demonstrates that we produce high-quality coffee that is in demand. International awards won by our coffee have also helped raise its profile globally,” she said.
With 25 years of experience in the coffee sector, Michaella Kubwimana noted that the Rwandan coffees tasted during the exhibition scored between 85 and 90 points, reflecting their outstanding quality.
For Aloys Rubayiza, this edition of World of Coffee confirmed that Rwandan coffee has achieved international recognition.
“Rwandan coffee is now highly sought after and appreciated. We must intensify our marketing efforts abroad and work together to increase export volumes so that the revenues Rwanda earns from coffee can double or even triple,” he said.
In Wavre, Belgium, specialty coffee expert Taki Hadjili also praised the qualities of Rwandan coffee, highlighting its distinctive aroma, rich flavor profile, authenticity, and high-quality processing.
Currently, approximately 60% of Rwanda’s coffee production is exported.
According to NAEB, coffee export volumes increased by 39% in 2025 compared to 2024, while export revenues rose by 65% over the same period.
In 2025, Rwanda exported 23,860 tonnes of coffee, generating more than RWF 216 billion in revenue.
Oreste Baragahorana, representing Rwandan coffee processors and exporters, attended the World of Coffee Brussels 2026 exhibition.Aaron Rutayisire of Rwanda Farmers Coffee Company and Filip Tack of FT Advisors on the sidelines of the exhibition in Belgium.Specialty coffee expert Taki Hadjili from Wavre, Belgium, praises the aroma and quality of Rwandan coffee.Coffee sector expert Michaella Kubwimana highlights the high quality scores achieved by Rwandan coffee during tastings in Brussels.Janet Basiima, the Division Manager of Export Market Development & Innovation at the National Agricultural Export Development Board (NAEB) attended the exhibition.Emmanuel Rusatira, founder of Baho Coffee, speaks on the benefits of participating in the Brussels international coffee exhibition.Aloys Rubayiza (right) and AFCA Executive Director Gilbert Gatari at the World of Coffee Brussels 2026 exhibition.Angélique Karekezi, head of RWASHOSCCO, at the Rwanda coffee pavilion in Brussels.
The signing ceremony took place on June 24, 2026, and was attended by Rwanda’s Ambassador to Algeria, Vincent Karega, and Algeria’s Minister of Trade and Export Promotion, Prof. Kamel Rezig.
According to Algeria’s Ministry of Trade and Export Promotion, the partnership is aligned with the country’s strategy to expand its footprint in African markets. It also supports the objectives of the African Continental Free Trade Area (AfCFTA), which seeks to boost intra-African trade and economic integration.
Beyond product exports, SPA Condor Electronics plans to support skills development in Rwanda through its “Condor Academy,” which will train Rwandans in the repair and maintenance of electronic devices. The initiative is expected to strengthen local technical capacity and improve after-sales service delivery.
Condor Group, established in 2002 and based in the Bordj Bou Arréridj industrial zone in Algeria, is the parent company of SPA Condor Electronics, one of the country’s leading manufacturers of electronics and household appliances.
The group holds a significant position in the Algerian market, with over 35 percent share in household appliances and around 70 percent in locally manufactured mobile phones and other electronic products.
Its product portfolio includes televisions, smartphones, tablets, computers, air conditioners, refrigerators, and washing machines.
Condor Group also operates an energy division, Condor Solar, which produces solar energy equipment designed to convert sunlight into electricity.
The company already has operations in several African countries, including Tunisia, Libya, Mauritania, Senegal, and Benin. Its expansion into Rwanda reflects growing investor confidence in the country, which continues to position itself as a competitive and attractive business destination in Africa.
Condor Electronics is set to expand its footprint into Rwanda through a new export agreement, marking a strategic entry into one of East Africa’s fast-growing markets.
