Kigali, 10th September, To mark the international Peace Day celebrations, Coca-Cola is set to bring together several African acts to perform for the first time ever a special Peace Anthem by Coke Studio Africa at the Petit Stade Amahoro in Kigali.
The Peace anthem, written by South African award winning musician and Grammy nominee Zwai Bala has been produced by Coke Studio Africa to inspire a generation of young Africans to celebrate Peace as a factor of long lasting stability and progress in the region. The Coke Studio Peace anthem will be performed live by top artists of the African music industry Ice Prince (Nigeria), Dama Do Bling (Mozambique), Maurice Kirya (Uganda), Alikiba (Tanzania) and Wangechi (Kenya) who will be joined by leading artists Krest Crew & Jabba Junior, Urban Boyz, Knowless, and Innoss’b on the day.
The 21st September Concert will be open to all peace lovers and music fans in Kigali and is being organized in partnership with the Rwandan National Unity and Reconciliation Commission (NURC) and with the support of the Rwandan Ministry of Youth and ICT, and the Ministry of Sports and Culture. The concert will also highlight how peace can be nurtured through dance and sport.
The climax of the concert will be the performance of the Peace Anthem by Coke Studio Africa which will be available on iTunes from 21st September 2015 and also as a call back tune/ring tone from local mobile telephone companies with proceeds going to the non-profit organisation Peace One Day to support its mission to reach 3 billion people with the message of Peace Day by 2016.
The Concert will be broadcasted live across the RBA network as well as a global streaming feed thus reaching a wide audience. An 11minute episode on the “making of” capturing the behind the scenes of the recording of the Peace Anthem by Coke Studio will be aired on local TV channels and on the huge screens at the concert location.
To celebrate Peace Day 2015, Coca-Cola is making a special toast to peace with the release of a commemorative Coca-Cola Bottle with the Peace One Day logo. The specially-designed limited edition bottle will be available at the Concert location and in retail outlets in Kigali.
Mr Lionel Marumahoko, The General Manager for Central, Indian and Atlantic Oceans Franchise at Coca-Cola stated, “Coca-Cola is happy to join the world in celebrating the 2015 Peace Day to encourage everyone to stand together for non-violence and ceasefire. With the Peace Anthem by Coke Studio Africa artists and the special Coca-Cola bottle that we are releasing we’re toasting to Peace as we observe this event.”
In anticipation of the great event, Peace One Day founder Jeremy Gilley said, “I am thrilled to be marking this Peace Day with the first-ever Peace Day Anthem being performed live at Petit Stade Amahoro Stadium thanks to Coca-Cola. I’m extremely grateful to all of the extraordinary artists who are giving their time so generously to the event that will be a youth-focused daytime event featuring popular young artists and influential young speakers”.
Though this historic event, it is hoped that young people from Rwanda and the wider Great Lakes Region of Africa will be inspired to become the driving force behind the vision of a united Africa using Peace Day 21 September as a focus for their actions of peace.
Leave a Reply