In an exclusive interview with IGIHE, she reflects on her journey from Australia to Rwanda, her evolving relationship with wellness, and her experience building a purpose-driven business rooted in community care.
Cynthia moved to Rwanda in 2022 with her husband, a heart surgeon, and their three children. Having previously lived in Israel and Ethiopia, she arrived in Kigali with little prior knowledge of the country, but quickly found inspiration in its vision, culture, and openness to new ideas.
“I didn’t know much about Rwanda initially, but as I started researching, I became inspired by the country’s vision, community, and culture,” she said.
This excitement fueled her transition into building the Kigali Wellness Hub, a space that blends wellness with a deep sense of community.
Drawing from her background in business and leadership, particularly her experience in fashion and marketing, Cynthia utilized her expertise to establish Kigali Wellness Hub.
“The vision for Kigali Wellness Hub came from recognizing a need in Kigali, a space where people could reconnect with themselves physically, mentally, and emotionally,” she explained.
Rwanda, with its rapid growth and reputation for ease of doing business, stood out as the ideal place for Cynthia to establish her venture.
She noted that the country’s welcoming environment for foreign investment, along with its openness to new ideas and innovation, made the process of starting Kigali Wellness Hub both smooth and efficient.
Kigali Wellness Hub is unlike typical gyms or fitness centres.
“What sets us apart is our intention behind every class and practice. Authenticity is key,” Cynthia shared.
In a sector often driven by trends, Cynthia emphasized the importance of staying true to the mission of supporting the local community’s well-being.
The wellness hub offers reformer Pilates, aerial yoga, Tai Chi, kids’ classes, and sound healing, focusing on genuine service rather than chasing fleeting trends.
The wellness center also supports local causes, such as running monthly movement sessions for the Rwandan Down Syndrome Organization, where children, youth, and families can experience the joy of movement together.
Like many entrepreneurs, Cynthia faced challenges, especially navigating cultural sensitivities in a new country.
“As someone who isn’t Rwandan, I’m always learning, asking for feedback, and evolving with deep respect for the culture,” she explained.
One of the major hurdles was creating a space that offered a sense of reconnection in a fast-paced city like Kigali, where people often find it difficult to slow down.
Despite the obstacles, Cynthia’s commitment to authenticity and community has allowed Kigali Wellness Hub to thrive, and the feedback from clients has been overwhelmingly positive.
“When people leave here feeling more confident and in control of their body and mind, that strength ripples into their work, relationships, and daily life,” she shared.
Cynthia shared that the wellness hub sees an average revenue of 8.5 million Rwandan francs in slower months, with busy months reaching up to 13 million. A large portion of this revenue goes toward supporting the hub’s instructors.
Additionally, part of the business’s mission is to support local causes, and Cynthia is proud to contribute to these initiatives.
For those looking to enter the wellness industry or any other sector, Cynthia’s advice is clear: “Be authentic and have clear intention.”
She emphasized the importance of staying grounded and patient as growth takes time.
“Find something that inspires and connects with the community, stay consistent with your intention, and the business will expand naturally.”
As the interview wrapped up, Cynthia expressed her gratitude for the Rwandan government’s initiatives, particularly those that promote wellness, like eco-parks and car-free days.
“Thank you for creating spaces that minimize stress. You’re doing a great job, and we’re here to support,” she said.
Watch the full conversation in the video below.
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