Apple has taken on Dropbox and WhatsApp with a series of software upgrades that mimic the rival apps’ services.
At its annual conference for software developers, the firm unveiled iCloud Drive, an internet-based storage app, which works on Apple systems and PCs.
In an effort to keep customers using all its technologies, Apple improved integration for calls and messages across its devices.
It also unveiled new mobile and desktop operating systems.
Apple’s iMessage app was given extra features, some of which are similar to rival service WhatsApp, recently acquired by Facebook for $19bn (£11.3bn).
Users will be able to easily create and modify group messages, send voice clips with a single swipe, and even create and exchange short video clips.
The ability to send and receive text messages across all Apple devices was also introduced.
Jan Koum, WhatsApp’s co-founder, reacted to Apple’s announcement by tweeting:
“Very flattering to see Apple “borrow” numerous WhatsApp features into iMessage in iOS 8 #innovation”
Leave a Reply