Akagera Business Group partners with world best-selling champagne brand, Moët &Chandon

The partnership was kicked off with a VVIP dinner at Soy Asian Table inviting guests such as ambassadors, CEO’s, MD’s, government officials and business leaders for an amazing food pairing with different categories of champagne.

The celebrations continued on Thursday night at Pili-Pili where over 200 plus attendees enjoyed the Moët &Chandon champagne, a local designer fashion show, and networking.

The President of ABG, Vinay Gorajia, said that they are proud to add Moët &Chandon in the variety of brands ABG represents. “We believe that the luxury product will be enjoyed in Rwanda.”

“As the hospitality industry grows and the high-end luxury hotels and lodges are coming into the market, there are requirements for having high-end champagne like Moët &Chandon, it is a product that pairs well with high-end hotels and lodges and there is a demand for it,” Mr. Gorajia said.

Moët &Chandon’sBrand Ambassador, Pierre-Louis Araud, explained how the champagne’s history was followed from France, whereby Madame de Pompadour, a highly respected monarch, encouraged drinking champagne.

Today, we can see that people are appreciating Moët &Chandon Champagne with its bubbly and lively taste and it is a bottle for all celebrations: weddings, parties, etc…it’s a bottle of champagne that’s easy to enjoy anywhere, anytime.

“We are thrilled to be entering into this partnership and look forward to a mutually beneficial relationship with ABG for years to come,” said Alexandre Helaine, Market Manager Eastern Africa, Moet Hennessy.

“ABG is a perfect fit for Moët &Chandon in Rwanda as we both share the same values of integrity, loyalty, and luxury. We couldn’t be more excited for our clients and consumers who love the experience of Moët &Chandon,” Helaine added.

Akagera Trading Sales Manager, Hugues Basabose, observed that the partnership will be a success, clients will taste a premier quality Moët &Chandon Champagne.

Founded in 1743, Moët &Chandon, the first registered champagne in the world, is based in France where every single drop of the world’s Moët &Chandon’s Champagne is produced.
Today, Moët &Chandon is a true global icon found in more than 140 countries around the world and is the most valuable champagne brand in the world.

According to different sources such as The Drinks Business, Moët &Chandon, is one of the best-selling champagnes on the market with over 30 million bottles sold per year.