Unveiled in Brussels yesterday, the new Belgian Icon will represent Belgium on the carrier’s aircraft A320 named Aerosmurf as part of the Brussels Airlines fleet until 2023.
Seven months on with 1415 submitted ideas since the start of the Belgian Icon contest, Brussels Airlines’ fifth iconic plane has finally got ready to carry out its Belgian colours around Europe and beyond with the Smurfs design by the Italian Marta Mascellani but chosen by the public.
“The Smurfs, who celebrate their 60th birthday this year, are one of Belgium’s most loved comic characters and are sure to be the perfect flying ambassadors for Belgium. As from tomorrow, Aerosmurf will bring the world to Belgium and the best of Belgium to the world, just like the four other Belgian Icons,” reads Brussels Airlines’ statement released on Saturday.
The name Aerosmurf is the title of a Smurfs comic album which tells the story of a little Smurf whose dream is to fly. The little Smurf tried several ideas but none of them work until he builds a plane. Since then, the little Smurf is known as Aerosmurf.
“To design our fifth Belgian Icon, we wanted to ask the public who they wish to see flying through the skies as an ambassador for Belgium. That’s why we launched a contest last year to which everyone with a heart for Belgium, every enthusiast and every designer, could participate by sending in their idea or plane design. And we received an overwhelming amount of ideas, from fries to the saxophone,” says Tanguy Cartuyvels, VP Marketing at Brussels Airlines.
{{Aerosmurf design
}}
The designers of studio Peyo adapted Marta’s design to fit the round fuselage of an aircraft. The result is a plane with 19 smurfs, passengers as well as crew, interacting with each other. In the cockpit, we find Smurfette as the captain and Papa Smurf as co-pilot. The design contains Belgian details, representing the many other ideas that were submitted during the contest.
On the left hand side, Harmony Smurf is playing the Belgian national anthem on the saxophone – a Belgian invention – together with another smurf who is playing the harmonica, referring to the famous Belgian musician Toots Thielemans. On the crew smurf’s trolley, we find a miniature Atomium.
On the right side of the plane, a crew smurf is serving Belgian fries and waffles to the smurf passengers. Aerosmurf also has two secret passengers, Gargamel and Azrael, trying to escape through a hatch in the belly of the plane, a treat for plane spotters since they are only visible during takeoff and landing.
For passengers flying with Aerosmurf, the experience continues inside. Little smurf footsteps on the carpet are leading the Aerosmurf guests to their seats, while a Smurfs video and adapted boarding music complete the Smurfs experience.
Led by airbrush specialist André Eisele, 14 artists worked 14 days non-stop to paint the eleven meters high and 37.56 meters long design on the plane by hand. They used 28 colours, 420 littres of paint, 24,000 meters of masking tape and 4,500 m² masking paper.
As the winner of the contest, Marta Mascellani followed the plane’s creation process behind the scenes. She stood front row at the revealing of the aircraft yesterday and the Aerosmurf is taking Marta home to Milan today with, in the cockpit, her brother Lorenzo who is a pilot at Brussels Airlines.
“It is amazing to see how they really made my design come alive. Drawing is a passion of mine and seeing my design on a plane that will fly around Europe is a wonderful way to share that passion with the world,” said Marta Mascellani, designer of Aerosmurf
{{Belgian Icons series
}}
As the fifth Belgian Icon, Aerosmurf joins Rackham, Magritte, Trident and Amare in the Belgian Icons series. To carry out the best of Belgium to the world, Brussels Airlines decided to dedicate a plane named Rackham to Tintin in 2015. With Aerosmurf the company launches a possible successor for Rackham as one of the most photographed planes in the world.
Two years later Magritte followed together with Trident, dedicated to the Belgian national soccer team, Red Devils. In 2017 Brussels Airlines and Tomorrowland created Amare, a tribute to the iconic Belgian music festival.
Leave a Reply