Private Media to Access Public Adverts

{{The private media in Rwanda will begin accessing adverts from public insitutuions subject to the latest media reforms that encourage the private sector take on Media as a tool necessary for holistic development.}}

Until recently, the private media has been complaining against public institutions that mostly considered public media for placement of Adverts and or any public announcements.

Adverts are seen as a crucial source of funding to enable survival and continuity of media houses.

This was revealed during a meeting held between the media and Rwanda Governance Board (RGB) aimed at sharing achievements and review progress on Media reforms and
development since March 2013.

According to Prof. Shyaka Anastase, the chief Executive of RGB, “From Government, there are no restrictions on private media to access public adverts. Private newspapers, TV, Radio and any other media are encouraged to compete for adverts from all organizations including government ministries and institutions.”

Prof Shyaka encouraged private media to be proactive and improve the quality of service to warrant proper use of public funds given to media outlets.

In a statement released by RGB, Rwanda Media Barometer is being carried out, supervised by RGB and will be soon published to guide the development of media in the country. Stakeholders will be eager to identify areas of weakness and possible intervention to effect improvement.