Set against the stunning backdrop of Heza Beach Resort in Rubavu, the festival will take place during the long weekend of July 4th, 2025, further cementing its status as one of Rwanda’s premier music events.
This year’s edition features an electrifying lineup of top DJs, artists, and MCs — all set to deliver an immersive experience of sound, rhythm, and culture.
{{A Summer activation like no other}}
In the lead-up to the main event, Virunga Beer has launched an exciting Road to Toxic Xperience campaign across select bars in Kigali and Rubavu.
At participating venues, customers who purchase Virunga Beer buckets will receive scratch cards for a chance to win exclusive prizes, including: VIP staycations for two (with transport, accommodation, and VIP event access);Regular concert tickets; Virunga-branded merchandise; ExtraVirunga beer buckets; …and more
Winners of the VIP staycations will travel to Rubavu in a full decked Party Bus, where their journey will be documented and shared on social media — offering fans a fun, behind-the-scenes look at the full Toxic Xperience journey.
{{Tickets now available}}
Fans are encouraged to secure their tickets early via www.sinc.events. Both General Admission and VIP packages are available — with limited slots and growing anticipation, Toxic Xperience 2025 is expected to sell out fast.
{{About Toxic Xperience}}
Created by DJ Toxxyk, The Toxic Xperience has grown into one of East Africa’s most anticipated annual festivals, spotlighting Rwanda’s rich music culture while elevating local talent and contributing to the growth of Rubavu’s vibrant nightlife scene.
{{Stay Connected}}
Fans can stay connected and share their excitement by following @Virungabeverages on social media and using the hashtags #VirungaBeer and #ToxicXperience.
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