Dr. Wissing expressed his views in an interview with IGIHE after touring Rwanda’s booth at the trade fair, running from March 4–6, 2025, with over 160 countries taking part.
He was received by Irène Murerwa, the Chief Tourism Officer at the Rwanda Development Board (RDB), leading the Rwandan delegation alongside Igor Cesar, the Rwandan Ambassador to Germany.
“It’s a wonderful stand here at the ITB exhibition and Rwanda is presented from its best side. I can recommend discovering Rwanda, an amazing country with wonderful people and beautiful nature,” Dr. Wissing stated, expressing his admiration for the display.
Dr. Wissing, who has visited Rwanda multiple times, also shared his personal experience of the country, assuring potential travelers of Rwanda’s unique offerings.
“I had the opportunity to come to Rwanda several times, and every time it’s really a new discovery of wonderful people, beautiful nature. It’s a country very well developed with good infrastructure and economic growth, and of course, very attractive also for tourists,” he said.
The Rwandan delegation, led by the Rwanda Development Board (RDB) alongside the Rwandan Embassy in Germany, is represented at ITB Berlin 2025 by 14 tour operators and travel agents.
The country is showcasing its diverse attractions, travel packages, and unparalleled wildlife experiences to a global audience. Rwanda’s presentation aims to solidify its position as a must-visit destination for international travelers.
Speaking about the importance of Rwanda’s participation in the event, Rwanda’s Ambassador to Germany, Igor Cesar expressed pride in the country’s growing prominence on the world tourism stage, highlighting the presence of over 5,800 tour operators at the exhibition.
“I’m very excited for the opportunity of Rwanda, Visit Rwanda, to be among the prime destinations of the world,” Ambassador Cesar noted.
He emphasized that Rwanda’s participation at the event offers great opportunities for tour operators to connect with the global market and expand their networks.
Known as the “Land of a Thousand Hills,” Rwanda offers a stunning blend of natural beauty, rich culture, and unique wildlife experiences.
From lush national parks teeming with wildlife to vibrant cities and the hospitality of its people, Rwanda is becoming a top destination for travelers seeking both adventure and relaxation.
Rwanda is particularly renowned for its mountain gorillas and chimpanzee trekking experiences, but it also offers luxury escapes, rugged camping, and much more.
The country’s tourism industry has seen significant growth, with visitor numbers rising from 521,000 in 2021 to 1.4 million in 2023. Projections suggest this number will double by 2029, coinciding with the expansion of RwandAir’s routes and services.
Local tour operators continue to ensure a seamless and memorable experience for visitors, making Rwanda an increasingly popular choice for tourists from around the globe.
karirima@igihe.com
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