Adam Bradford’s efforts to combat betting addiction in Rwanda

After successfully selling the app to Crucial Compliance, a major player in the gambling industry, Bradford turned his attention to helping young entrepreneurs succeed in business. He has already made a significant impact in the UK and is now working with budding entrepreneurs in Rwanda, located in East Africa.

As a recipient of the Queen’s Young Leaders Award, a Commonwealth award recognizing young people’s leadership and community contributions, Bradford attended a Commonwealth meeting last year in Kigali, the capital of Rwanda.

There, he met with an old friend, Emmanuel Nshimiyimana who introduced him to the Rwanda Opportunities Organization, which supports young people from rural communities in areas such as literacy, writing, entrepreneurship, and ICT.

Impressed by Rwanda’s people and opportunities, Bradford made the decision to expand his philanthropic efforts to the country. He found that the public’s outdated view of Rwanda did not match its current reality. Rwanda is developing into a tech hub with coding academies, business incubators, and various projects.

Bradford is currently involved in multiple initiatives, including counseling for gambling addiction and hackathons with industry companies.

He has observed that gambling addiction is prevalent in Rwanda, particularly among young people in rural communities.

To address this issue, he plans to start offering counseling in Rwanda in the next few months using a digital platform as a therapy tool.

“We are looking to roll it out as a therapy tool that will provide digital counseling to people who might have a problem,” he said. In addition, Bradford’s team is running hackathons with industry companies to help them better understand and address gambling addiction.

Besides, he is a consulting producer for a new movie that features an A-list star and focuses on autism, a subject close to Bradford’s heart.

L-R: Adam Bradford, the CEO of Adam Bradford Agency and Paul Foster, the CEO of Crucial Compliance.Photo by Katch International.

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