MTN Rwanda kicks off ’21 Days of Y’ello Care’

The 12th Edition of the ’21 Days of Y’ello Care’ campaign in Rwanda, began on Friday, 01st May 2018.

The campaign which is carried out every year is aimed at encouraging the MTN staff members to care about the people in their communities, as they volunteer in various goodwill projects around the country.

Speaking to the press, Yvonne Mubiligi, the corporate social responsibility and MTN foundation manager said that the “21 Days of Y’ello Care” initiative is a way and an opportunity of giving back to the community.

“The ’21 Days Y’ello Care’ initiative has been going forward for 11 years now, in all the 22 countries where MTN works in. We use more than Rwf50 million yearly to give back to our communities, where 80% contributes to the Education sector. Through these initiatives, we seek to reduce the poverty gap and use the opportunity to give hope to impoverished communities.” She said.

She stressed that this year’s edition of the “21 Days of Y’ello Care” Initiative will focus on empowering Rwanda’s education sector.

Mubirigi hinted that MTN Rwanda’s management was discussing with Rwanda Education Board (REB) on distributing laptops in schools, although she didn’t specify on the number of laptops that would be distributed.