Big Size Heineken Introduced

Rwanda’s beverage company Bralirwa Ltd has introduced a new big size bottle for the Heineken beer brand.

Heineken has been populary packaged in 33cl bottles. The new bottle measures 65cl.

Jan Van Velzen Director of Sales and Marketing said, “The Heineken brand is very much appreciated by the Rwandan beer drinkers and the new 65cl bottle addresses the consumer need for larger bottle sizes.”

Heineken sales have doubled in the last three years with consumers opting for the premium beer due to its premium quality and affordability.