The commemoration took place on April 21, 2026, when the company’s leaders and staff visited the Kigali Genocide Memorial, where they paid tribute to victims and reaffirmed their commitment to preserving historical truth.
The event was attended by Group Chief Executive Officer of ASA International Rob Keijsers; Gerald Mpyisi, Vice Chairman of the Board, and Chief Executive Officer Christian Salifou, alongside other staff members.
They toured different sections of the memorial, learned about the history of the Genocide, and lit the flame of hope symbolising a commitment that such atrocities must never happen again. They also honoured more than one million victims killed in 100 days and pledged to stand against genocide denial and distortion of history.
Staff were also addressed by Serge Rwigamba, who represented the Kigali Genocide Memorial, and explained how genocide ideology grew from division, dehumanisation, and silence in the face of warning signs.
He stressed the importance of continuous education to fight division and harmful ideologies.
Speaking during the event, Christian Salifou paid tribute to victims and expressed solidarity with survivors, saying the institution remains committed to supporting them. He added that ASA International promotes a culture based on respect, inclusion, and human dignity.
Gerald Mpyisi emphasised that remembrance should go beyond honouring victims to also taking responsibility to fight historical distortion and promote unity.
“Unity must be protected and strengthened, human dignity must be preserved, and division must be fought in all its forms,” he said.
Rob Keijsers praised Rwanda’s post-genocide recovery journey, describing it as an example of what unity and resilience can achieve. He said the 1994 Genocide against the Tutsi should serve as a lesson to leaders worldwide on responsible leadership.
He also urged individuals everywhere to actively reject discrimination and promote inclusive governance, stressing that “Never Again” should guide both history and present-day decision-making.
ASA International Rwanda reaffirmed its commitment to unity, peace, and supporting genocide survivors.
Leave a Reply