Rwandan women traders expand horizons through UK market exposure

The tour ran from March 25 to March 28, 2026, and included women involved in horticulture, as well as coffee production.

During the trip, participants visited markets in London and Birmingham, learning about how international markets operate, customer preferences, the requirements for exporting products, and networking opportunities, all designed to strengthen their business knowledge and expand their trade.

Gisele Umuhoza, programme management adviser for ITC SheTrades, highlighted that the study tour enhances women entrepreneurs’ market access and boosts their businesses.

“By connecting women exporters with buyers and traders, we are creating tangible opportunities for these entrepreneurs to grow,” she said.

Rwandan High Commissioner to UK, Johnston Busingye, emphasized that the initiative aligns with Rwanda-UK trade cooperation.

“The UK remains a key trade partner with Rwanda, and programs like SheTrades complement our economic cooperation policies, offering meaningful opportunities to expand trade relations. We are thrilled to see women entrepreneurs taking the lead, showcasing the quality of Rwandan coffee and other products, while building new partnerships with UK buyers.”

Meanwhile, in collaboration with the National Agricultural Export Development Board (NAEB), 20 Rwandan women traders participated in the International Food and Drink Event (IFE) in London from March 30 to April 1, 2026. The event provided international exposure for Rwandan coffee and other agricultural products.

Janet Basiima, Division Manager of Export Market Development and Innovation Division at the National Agricultural Export Board (NAEB) explained that these initiatives aim to support women-led businesses.

“By helping women entrepreneurs access key markets like the UK, we not only promote Rwandan coffee and other products but also strengthen relationships and partnerships that help meet international market demands,” she said.

Connecting Rwandan women entrepreneurs to buyers through the SheTrades program creates opportunities for export growth while contributing to Rwanda’s overall economic advancement.