The company’s revenues grew by 22.1%, driven by increased sales of both alcoholic and non-alcoholic beverages, as well as pricing strategies designed to remain affordable for consumers.
BRALIRWA indicates that production increased in line with higher sales volumes, but this growth was constrained by a 23.6% rise in production costs compared to the previous year. This was largely attributed to rising global prices of raw materials and packaging inputs.
The company also reported a 39% rise in distribution and selling expenses, mainly due to increased investment in market operations and higher transportation costs associated with delivering products to customers.
Administrative expenses, however, declined slightly by 1.5%, largely due to a reclassification of inventory variance accounting into the cost of sales following operational changes implemented in 2025. Excluding this adjustment, administrative costs would have increased by 5.1%, primarily driven by higher staff-related expenses.
As a result, BRALIRWA recorded an operating profit of Rwf 70.9 billion in 2025, up from Rwf 59.4 billion in 2024. This growth contributed to a 23.1% increase in profit before tax, which in turn led to a 44.8% rise in income tax compared to the previous year.
The Managing Director of BRALIRWA Plc, Ethel Emma-Uche, described 2025 as a strong year for the company’s performance, crediting customer loyalty, a supportive business environment, and effective price management strategies.
Despite continued pressure from high input costs, she said, the company’s strong performance reflects the sustained efforts made in cost management and operational efficiency.
She also expressed gratitude to customers for their continued trust in the beverage manufacturer’s products.
In addition to its improved earnings, the company also reported an increase in dividends to shareholders, rising to Rwf 41.63 per share from Rwf 35.96 in 2024. Subject to approval at the Annual General Meeting scheduled for June 29, 2026, the dividend is expected to be paid on July 15, 2026.
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