{Serengeti Breweries Limited (SBL) has said it will take advantage of the Common Market Protocol in the East African Community to sell its new Jebel Coconut drink.}
SBL’s Managing Director, Steve Gannon told East African Business Week during the official launching in Dar es Salaam last week, they will first target the Tanzanian consumers before venturing to Nairobi, Kampala and Kigali.
“The brand was firstly created to suit the Tanzanian consumers in market but we want to make it known around the country before going to the regional level,” he said.
SBL, one of the largest breweries in Tanzania and the maker of the popular Serengeti Premium Lager has unveiled Jebel Coconut which local made and created by Tanzanians.
Jebel is marketed as a proudly Tanzanian spirit made with premium cane spirit and the flavours of coconut which is an ingredient widely used in Tanzania, elaborated, Emphraim Mafuru, the SBL’s Director of Marketing.
According to company sources, the main target market for Jebel is middle aged men and women. SBL is sure that this spirit will be well received in the market due to its taste, quality and price.
SBL is also the sole distributor of several international renowned spirits including Smirnoff Vodka, Johnnie Walker, Bailey’s Irish Cream Richot, Bond 7 Whiskey and Gilbeys Gin.
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