The country’s largest beverages manufacturer, Bralirwa through its Primus beer brand will sponsor a music competition dubbed ‘Primus Guma Guma Super Star’. Among the main highlights of the three month competition is a concert that will feature one of the most recognisable faces in world music Sean Kingston. The Jamaican-American singer is scheduled to jet into the country on 30th July 2011to grace the finals and perform live.
In an exclusive interview with IGIHE.com, the brand manager of Primus and Heineken, Jean Pierre Uwizeye said that BRALIRWA through the Primus brand is launching the competition with initial ten contestants who have been preselected by the local media.
Uwizeye said that in March this year, the local media were invited to conduct a pre-selection of the most promising artists who would be revealed on Saturday, 7th May 2011.
”After illuminating on the top ten artists on 7th May 2011, all those artistes will each receive RwF 1.5million. They will then perform concerts countrywide as a way of campaigning for votes,” Uwizeye said.
He observed that the competition would be conducted in three phases with the first selection due for 16th May. The top ten artists would campaign from one province to the other and thereafter, the public would from 2nd July 2011 vote in their favourite musicians. Each fan would be limited to two sms votes.
Uwizeye explained that BRALIRWA alongside the partner telecommunications companies would ensure there is no manipulation of the votes.
Through the polling, fans will select the top seven contestants. Subsequently, the battle for the winner among the four finalists will take place from 9-16 July 2011. This time, the supporters will send in only one text message per week, which translates to two votes in two weeks.
The winner will be declared on 30th of July. During the gala, Sean Kingston will perform live alongside Rwanda’s most talented artistes. The winner will scoop Rwf 6 million on top of a free ticket to the USA to record a song with Sean Kingston.
Uwizeye disclosed that the Primus Guma Guma Super Star contest is organised by promoters from other East African countries to make it a success.
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