21 days of Yellow Care to save environment

A total of 3300 trees have been planted during a 21-day MTN ‘yellow care’ campaign at six sites in Kigali city and upcountry.

Speaking at the conclusion of the ‘yellow care’ campaign at Rulindo district, the MTN Rwanda CEO Khaled Mikkawi noted, “It has been 21 days that have made a difference and will continue to make a difference. Almost one million nursery bed trees will in the near future help all Rwandans”.

Mikkawi commended the existing strong public-private partnership particularly the great collaboration the company has enjoyed with the Rwanda Environment Management Authority (REMA) and the Ministry of Local Government through various district authorities and the City Council of Kigali.

Present at the ceremony REMA’s Director General, Rose Mukankomeje thanked MTN involvement in environmental conservation saying, “I have noted MTN demanding us to buy airtime and others services which require money. It is good since the company knows where this money is coming from. If Rwanda doesn’t get enough rain, even money to buy such MTN products can’t be seen”.

MTN CEO Khaled Mikkawi(left) and REMA’s Director General, Rose Mukankomeje(right) preparing a tree nursery bed

She challenged other business companies to do the same and involve in social activities that are helpful to the community.

The Mayor of Rulindo district, Justus Kangwagye, hailed the activity as a reward of MTN to the district for the support in buying MTN telephones recently.

He said that the district through BRD bought telephones worth Frw 35M for the people and that now MTN has rewarded them in greening the environment in the area.

In further contribution to global conservation efforts, MTN Rwanda will join its sister companies across Africa and the Middle East in planting 150,000trees by December 2011.

The 150,000 trees target has been set to celebrate MTN Group reaching 150M subscriber mark milestone and each operation will plant a minimum of 7,500 trees.

The 21 days of ‘Yellow Care’ also involved the construction of two energy saving cooking stoves at a rehabilitation center at Gikondo sector, Kicukiro district and another one at Musha at an orphanage and building terraces for soil conservation including waste management and recycling activities in Kigali and Rulindo district.

The 21 days ended in an event signifying the preparation of tree nursery beds for future tree planting in the district of Rulindo, Bushoke sector and the cell of Mukoto.

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