Kenya Targets 1.3m Chinese tourists

{{Kenya is seeking to draw in more tourists from China and reduce the country’s reliance on traditional source markets in Europe.}}

President Uhuru Kenyatta is promoting Kenya as a tourist destination during the ongoing state visit to China where hundreds of millions have joined the middle class following decades of steady economic growth.

It remains to be seen whether Kenya can meet the ambitious target of booking at least 1.3 million Chinese visitors per year, with tourists from the Asian country currently standing at less than 8,000.

Economic growth has seen more Chinese citizens travel around the world for leisure and shopping but their visits to Kenya are restricted to business.

Europe continues to be the key source of holidaymakers coming to Kenya, accounting for three in five of the visitors to Kenya last year, according to the Economic Survey 2013.

{Businessdaily}