{"id":40984,"date":"2026-02-06T16:16:05","date_gmt":"2026-02-06T16:16:05","guid":{"rendered":"https:\/\/new.igihe.com\/french\/Le-President-Kagame-appelle-a-des-actions-pour-permettre-la-monetisation-40984\/"},"modified":"2026-02-12T15:45:21","modified_gmt":"2026-02-12T15:45:21","slug":"Le-President-Kagame-appelle-a-des-actions-pour-permettre-la-monetisation","status":"publish","type":"post","link":"https:\/\/new.igihe.com\/french\/Le-President-Kagame-appelle-a-des-actions-pour-permettre-la-monetisation\/","title":{"rendered":"Le Pr\u00e9sident Kagame appelle \u00e0 des actions pour permettre la mon\u00e9tisation directe des r\u00e9seaux sociaux au Rwanda"},"content":{"rendered":"<p>Cette d\u00e9claration fait suite aux pr\u00e9occupations exprim\u00e9es par le musicien Bruce Melodie, qui a soulign\u00e9 que les artistes et cr\u00e9ateurs de contenus num\u00e9riques au Rwanda ne b\u00e9n\u00e9ficient pas pleinement des revenus g\u00e9n\u00e9r\u00e9s par leurs publications en ligne. Selon lui, contrairement \u00e0 d\u2019autres pays, les Rwandais sont contraints de mon\u00e9tiser leur contenu via d\u2019autres pays, limitant ainsi leurs opportunit\u00e9s \u00e9conomiques.<\/p>\n<p>L\u2019artiste rwandais a insist\u00e9 sur le fait que l\u2019ouverture de la mon\u00e9tisation contribuerait \u00e0 la cr\u00e9ation d\u2019emplois et \u00e0 la r\u00e9duction du ch\u00f4mage chez les jeunes.<\/p>\n<p>En r\u00e9ponse, le pr\u00e9sident Kagame s\u2019est interrog\u00e9 sur les mesures n\u00e9cessaires pour r\u00e9soudre ce probl\u00e8me, afin que les utilisateurs rwandais puissent percevoir des revenus sans avoir \u00e0 recourir \u00e0 d\u2019autres pays.<\/p>\n<p>La ministre des Technologies de l\u2019information et de l\u2019Innovation, Paula Ingabire, a expliqu\u00e9 que trois crit\u00e8res principaux doivent \u00eatre remplis pour b\u00e9n\u00e9ficier de la mon\u00e9tisation sur les r\u00e9seaux sociaux. Le Rwanda remplit deux de ces crit\u00e8res, mais reste en de\u00e7\u00e0 du niveau d\u2019investissement publicitaire exig\u00e9, estim\u00e9 entre 1 et 1,5 million de dollars am\u00e9ricains de la part des annonceurs locaux.<\/p>\n<p>\u00ab C\u2019est une responsabilit\u00e9 partag\u00e9e \u00bb, a d\u00e9clar\u00e9 la ministre. \u00ab Les entreprises doivent reconna\u00eetre que les plateformes sociales sont \u00e9galement des espaces publicitaires efficaces et contribuer \u00e0 mobiliser davantage d\u2019investissements. \u00bb<\/p>\n<p>Le pr\u00e9sident Kagame a instruit le minist\u00e8re des TIC et de l\u2019Innovation d\u2019intensifier la sensibilisation aupr\u00e8s des annonceurs afin de permettre aux Rwandais de g\u00e9n\u00e9rer des revenus \u00e0 partir de leurs contenus num\u00e9riques.<\/p>\n<p>\u00ab Faisons cette mobilisation \u00bb, a-t-il conclu.<\/p>\n<figure class=\"spip-document spip-document-71466 aligncenter\"><img decoding=\"async\" src=\"https:\/\/fr.igihe.com\/IMG\/jpg\/pkg-5.jpg\" alt=\"Le Pr\u00e9sident Kagame a appel\u00e9 \u00e0 une intervention pour permettre aux utilisateurs rwandais des r\u00e9seaux sociaux de mon\u00e9tiser directement leurs contenus\" \/><\/figure>\n<figure class=\"spip-document spip-document-71465 aligncenter\"><img decoding=\"async\" src=\"https:\/\/fr.igihe.com\/IMG\/jpg\/bm-7.jpg\" alt=\"Bruce Melodie a soulign\u00e9 que les cr\u00e9ateurs rwandais de contenus font face \u00e0 des restrictions qui poussent certains d\u2019entre eux \u00e0 mon\u00e9tiser leur contenu via d\u2019autres pays\" \/><\/figure>\n<figure class=\"spip-document spip-document-71467 aligncenter\"><img decoding=\"async\" src=\"https:\/\/fr.igihe.com\/IMG\/jpg\/u2-22.jpg\" alt=\"L&#039;Umushyikirano s&#039;est tenu ce 6 f\u00e9vrier pour sa deuxi\u00e8me journ\u00e9e\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Lors du Conseil national du dialogue (Umushyikirano), tenu le 6 f\u00e9vrier 2026, le Pr\u00e9sident Paul Kagame a appel\u00e9 \u00e0 une intervention pour permettre aux utilisateurs rwandais des r\u00e9seaux sociaux de mon\u00e9tiser directement leurs contenus.<\/p>\n","protected":false},"author":488,"featured_media":4000071464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7534],"tags":[7605],"byline":[7717],"hashtag":[],"class_list":["post-40984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sciences-technologies","tag-homenews","byline-igihe"],"bylines":[{"id":7717,"name":"IGIHE","slug":"igihe","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default 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