{{Sex sells, but French entrepreneurs are discovering that so does organic.}}
Eager to please environmentally-conscious consumers, French manufacturers and retailers of sex toys and other adult products are going green, and reportedly finding the unexpected liaison is good business.
It is the case of Divinextases, a brand specializing in organic erotic cosmetics that was launched two years ago. The company sells an array of products including edible perfumes, massage oils and even a post-spanking balm.
The company claims on its website that all its products are made from 98% to 99.5% organic ingredients, are palm oil-free, and bottled and packaged in recycled glass and cardboard.
Divinextases president Frederic Donnat told media that sales tripled to 450,000 euros once he refocused the brand around the eco-friendly spirit. The cosmetics pioneer has even secured a quality label from France’s national organic federation.
Claude Laboratoires is another French business who has seen profits rise on the success of its “100% organic, 100% made in France” erotic supplements.
It markets its so-called “Virile Virgil” pills as a completely natural alternative to erectile-dysfunction drug Viagra. The company’s line of sex-enhancing products includes tablets to naturally increase vaginal lubrication, promote anal sex and boost stamina.
The company, which sells its products online and in its own Paris boutique, has said that it projects sales to increase by 300% next year.
france24
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