{"id":56435,"date":"2025-12-01T19:46:01","date_gmt":"2025-12-01T19:46:01","guid":{"rendered":"https:\/\/new.igihe.com\/bralirwa-awards-top-performers-of-its-afcon-2025-distributor-competition\/"},"modified":"2025-12-01T19:45:48","modified_gmt":"2025-12-01T19:45:48","slug":"bralirwa-awards-top-performers-of-its-afcon-2025-distributor-competition","status":"publish","type":"post","link":"https:\/\/new.igihe.com\/english\/bralirwa-awards-top-performers-of-its-afcon-2025-distributor-competition\/","title":{"rendered":"BRALIRWA awards top performers of its \u2018AFCON 2025 Distributor Competition\u2019"},"content":{"rendered":"<p>Held at BRALIRWA\u2019s soft drinks plant in Kicukiro District, the event marked the culmination of 4 months of dedication and outstanding performance across BRALIRWA\u2019s distribution network across the country.<\/p>\n<p>With The Coca-Cola Company proudly sponsoring the 2025 Africa Cup of Nations (AFCON), BRALIRWA Plc launched the \u2018AFCON Distributor Competition\u2019, a customer-engagement initiative designed to leverage this sponsorship to drive business growth while strengthening partnerships with its distributors. The program celebrates and rewards top-performing distributors for their exceptional contribution and commitment.<\/p>\n<p>In the spirit of this sponsorship, BRALIRWA created a challenge that connected business success with the passion of football. Distributors were encouraged to achieve ambitious targets, expand market reach, and demonstrate commitment to BRALIRWA\u2019s vision of excellence.<\/p>\n<p>In her remarks, the Managing Director of BRALIRWA Plc, Ms. Ethel Emma-Uche, emphasized the vital role distributors play towards building consumer trust and loyalty for the company\u2019s beverage brands. <\/p>\n<p>\u201cYou are an integral part of our ambition as we continue to craft legendary drinks, brands and create memorable experiences. Through your dedication and partnership, we continue to delight our consumers the right way, bringing them quality, joy, and pride in every sip,\u201d she said.<\/p>\n<p>The competition concluded with remarkable prizes that truly celebrate distributor excellence. The top six outstanding distributors were awarded an exclusive, all-expenses-paid trip to Morocco, where they will experience the excitement of AFCON 2025 matches live. <\/p>\n<p>The second category of three winners were each awarded a tuk-tuk, providing valuable support for their transportation logistics and empowering them to serve consumers even more efficiently. <\/p>\n<p>One of the winning distributors, Celestin Sebahire of FAPROCO, shared their excitement, saying, \u201cBeing recognized by BRALIRWA and given the chance to attend AFCON 2025 in Morocco is incredible. It\u2019s a once-in-a-lifetime experience, and it shows how much BRALIRWA values our hard work. This recognition motivates us to keep striving for excellence and strengthens our partnership even further.\u201d  <\/p>\n<p>This initiative follows BRALIRWA\u2019s long-standing tradition of engaging and rewarding its partners through innovative programs. From last year\u2019s \u2018Dubai Twagiye\u2019 challenge, which sent winners to experience Formula One in Dubai, to this year\u2019s AFCON-themed competition, BRALIRWA continues to demonstrate its passion for creating memorable experiences that celebrate success.<\/p>\n<figure class=\"spip-document spip-document-98503\"><img decoding=\"async\" src=\"https:\/\/en-images.igihe.com\/jpg\/2-305.jpg\" alt=\"BRALIRWA Plc Managing Director, Ms. Ethel Emma-Uche awarding one of the top six outstanding distributors with an exclusive, all-expenses-paid trip to watch AFCON 2025.\" \/><\/figure>\n<figure class=\"spip-document spip-document-98504\"><img decoding=\"async\" src=\"https:\/\/en-images.igihe.com\/jpg\/1-334.jpg\" alt=\"BRALIRWA Plc Managing Director Ms. Ethel Emma-Uche delivering her remarks during the AFCON 2025 Distributor Competition Awarding Ceremony\" \/><\/figure>\n<figure class=\"spip-document spip-document-98505\"><img decoding=\"async\" src=\"https:\/\/en-images.igihe.com\/jpg\/3-247.jpg\" alt=\"Top performers posing for a group photo with the management team of BRALIRWA Plc\" \/><\/figure>\n<figure class=\"spip-document spip-document-98506\"><img decoding=\"async\" src=\"https:\/\/en-images.igihe.com\/jpg\/4-220.jpg\" alt=\"The second category of three winners were each awarded a tuk-tuk\" \/><\/figure>\n<figure class=\"spip-document spip-document-98507\"><img decoding=\"async\" src=\"https:\/\/en-images.igihe.com\/jpg\/5-168.jpg\" alt=\"BRALIRWA Plc Sales Director Mr. Fleury Sekiyuku delivering his remarks during the AFCON 2025 Distributor Competition Awarding Ceremony\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Held at BRALIRWA\u2019s soft drinks plant in Kicukiro District, the event marked the culmination of 4 months of dedication and outstanding performance across BRALIRWA\u2019s distribution network across the country. With The Coca-Cola Company proudly sponsoring the 2025 Africa Cup of Nations (AFCON), BRALIRWA Plc launched the \u2018AFCON Distributor Competition\u2019, a customer-engagement initiative designed to leverage [&hellip;]<\/p>\n","protected":false},"author":62,"featured_media":2000098502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[75],"byline":[170],"hashtag":[],"class_list":["post-56435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-homenews","byline-igihe"],"bylines":[{"id":170,"name":"IGIHE","slug":"igihe","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":8}],"contributors":[{"id":170,"name":"IGIHE","slug":"igihe","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":8}],"featured_image":{"id":2000098502,"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/3-9.jpg","alt":"","caption":"","mime_type":"image\/jpeg","width":0,"height":0,"sizes":{"thumbnail":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/3-9.jpg","width":1,"height":1},"medium":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/3-9.jpg","width":1,"height":1},"medium_large":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/3-9.jpg","width":1,"height":1},"large":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/3-9.jpg","width":1,"height":1},"full":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/3-9.jpg","width":0,"height":0}}},"_links":{"self":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/56435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/comments?post=56435"}],"version-history":[{"count":0,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/56435\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/media\/2000098502"}],"wp:attachment":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/media?parent=56435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/categories?post=56435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/tags?post=56435"},{"taxonomy":"byline","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/byline?post=56435"},{"taxonomy":"hashtag","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/hashtag?post=56435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}