{"id":55650,"date":"2025-09-17T14:48:54","date_gmt":"2025-09-17T14:48:54","guid":{"rendered":"https:\/\/new.igihe.com\/jay-jay-okocha-my-dream-in-football-was-to-be-known-not-to-be-rich-video\/"},"modified":"2025-09-17T14:22:55","modified_gmt":"2025-09-17T14:22:55","slug":"jay-jay-okocha-my-dream-in-football-was-to-be-known-not-to-be-rich-video","status":"publish","type":"post","link":"https:\/\/new.igihe.com\/english\/jay-jay-okocha-my-dream-in-football-was-to-be-known-not-to-be-rich-video\/","title":{"rendered":"Jay-Jay Okocha: My dream in football was to be known, not to be rich (Video)"},"content":{"rendered":"<p>\u201cMy dream was just to be known,\u201d he confessed during a recent interview on the Long Form podcast, revealing a passion for recognition over riches that propelled him from Lagos streets to European stadiums. <\/p>\n<p>In a candid conversation on the sidelines of the SportsBiz Africa Forum recently held in Kigali, where he featured as a keynote speaker and panellist, the African football legend shared insights on his improbable rise, the weight of fame, the financial savvy that secured his future, and his concerns about the fading flair of African football.<\/p>\n<p>{{From Nigerian streets to European pitches<br \/>\n}}<\/p>\n<p>Okocha\u2019s path to football immortality was far from scripted. In 1990, at just 17, he arrived in Germany on a visiting visa, not as a scouted prodigy but as an opportunist seizing his brother\u2019s trial opportunity at a third-division club. <\/p>\n<p>This marked the start of a career that would dazzle at Eintracht Frankfurt, PSG, and Bolton Wanderers. <\/p>\n<p>Facing language barriers, cultural shock, and even racism, Okocha leaned on his dream to \u201ceradicate poverty in my family, my community.\u201d <\/p>\n<p>\u201cMy challenges were off the pitch,\u201d he admitted, but his distinctive style, African flair fused with a relentless work ethic, won over sceptics in Germany\u2019s disciplined football landscape.<\/p>\n<p>\u201cI needed an identity,\u201d he said, determined to represent Africa uniquely.<\/p>\n<p>{{Navigating fame and financial responsibility<br \/>\n}}<\/p>\n<p>Okocha\u2019s flair found a home in the English Premier League with Bolton Wanderers, where he became a cult hero. Despite offers from top-four clubs, he stayed, drawn by the fans\u2019 passion and the challenge of elevating a smaller team. <\/p>\n<p>\u201cI felt wanted,\u201d he said, recalling how his presence helped Bolton reach mid-table and compete in Europe. \u201cOne fan approached me and said, \u2018Thank you. You\u2019ve put Bolton on a European map that I never thought would happen.\u2019\u201d<\/p>\n<p>Financially, Okocha was wise beyond his years. His first contract, a modest 5,000 Deutschmarks in 1991, was saved, not squandered. <\/p>\n<p>\u201cYou can\u2019t wash away poverty with champagne,\u201d he remarked, rejecting the urge to splurge. <\/p>\n<p>With no pension for athletes, in what he described as \u201cyou are basically your own government,\u201d he invested solely in property to ensure stability after retirement.<\/p>\n<p>\u201cMy contract money is for investment,\u201d he explained. \u201cMatch bonuses, endorsements\u2014that\u2019s enough for nice cars, watches, travel with the wife.\u201d<\/p>\n<p>Okocha also tackled the \u201cblack tax,\u201d the cultural expectation to support extended family. He made dependents part of his budget but set firm boundaries. <\/p>\n<p>\u201cYou make it clear they have a limited time,\u201d he said. \u201cYou\u2019re trying to set them up, and they have to make it count.\u201d <\/p>\n<p>By buying houses and paying school fees, he secured their futures while safeguarding his own. <\/p>\n<p>\u201cI can\u2019t suffer because you decide not to be responsible,\u201d he stressed.<\/p>\n<p>{{Highs and lows of a storied career<br \/>\n}}<\/p>\n<p>Okocha\u2019s career peaked with Nigeria\u2019s gold medal at the 1996 Atlanta Olympics, a historic first for an African football team. The triumph came despite chaotic preparations, with unpaid buses and repetitive meals of rice and chicken sauce. <\/p>\n<p>\u201cWe had to pay for accommodation,\u201d he recalled, highlighting the team\u2019s grit. Conversely, relegation with Frankfurt in 1996 and Nigeria\u2019s failure to qualify for the 2006 World Cup were his lowest moments. <\/p>\n<p>\u201cI felt bad,\u201d he said of Frankfurt, blaming a manager who \u201cdestroyed the team.\u201d The World Cup miss in Germany, where he had first made his name, stung deeply.<\/p>\n<p>{{Future of African football<br \/>\n}}<\/p>\n<p>Okocha voiced concern over African football\u2019s fading flair, as players increasingly mimic European styles.<\/p>\n<p>\u201cWe are losing our identity,\u201d he warned. \u201cWe are trying to play like Europeans, and we can\u2019t beat them at their game.\u201d <\/p>\n<p>He attributed this to structured coaching that stifles the street-bred creativity of his era, when he and peers like Rashidi Yekini played for love, not just results. <\/p>\n<p>\u201cWe were free,\u201d he said, lamenting the shift toward predictable, pass-heavy play.<\/p>\n<p>To revitalise African sports, Okocha called for better governance, with former athletes in leadership roles. <\/p>\n<p>\u201cNo one will understand how an athlete feels except if you\u2019ve been an athlete,\u201d he argued, criticising the appointment of unqualified figures as \u201cpolitical settlements.\u201d <\/p>\n<p>He also urged for investment-friendly structures, noting that unappealing leagues deter funding. <\/p>\n<p>\u201cIf the league is not interesting, you can\u2019t get value for your money,\u201d he said.<\/p>\n<p>During the interview, Okocha also hailed Rwanda\u2019s progress as a model for Africa, praising its leadership and ambition.<\/p>\n<p>\u201cRwanda can be used as an example of what one can achieve if you have a good leader and citizens willing to follow,\u201d he said, urging Nigeria to adopt its focus on implementation. <\/p>\n<p>For young Rwandans and aspiring athletes, Okocha\u2019s advice was clear: \u201cDreams do come true. There\u2019s no limit to what you can achieve if you believe, but it will never be rosy.\u201d <\/p>\n<p>He emphasised discipline and resilience, urging them to embrace challenges and take risks. \u201cDon\u2019t be scared of trying,\u201d he said, \u201cbecause a foolish doer will always do a great thinker.\u201d<\/p>\n<p>Watch the full video below: <\/p>\n<p><iframe loading=\"lazy\" width=\"656\" height=\"369\" src=\"https:\/\/www.youtube.com\/embed\/QY7745kGGI0\" title=\"Jay Jay Okocha: The Money Lessons, Highs &amp; Lows Behind Africa\u2019s Greatest Football Magician\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Augustine \u201cJay-Jay\u201d Okocha, the Nigerian football maestro whose mesmerising flair captivated global audiences, never set out to chase wealth. <\/p>\n","protected":false},"author":131,"featured_media":2000094572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[75],"byline":[192],"hashtag":[],"class_list":["post-55650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports","tag-homenews","byline-wycliffe-nyamasege"],"bylines":[{"id":192,"name":"Wycliffe Nyamasege","slug":"wycliffe-nyamasege","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":131}],"contributors":[{"id":192,"name":"Wycliffe Nyamasege","slug":"wycliffe-nyamasege","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":131}],"featured_image":{"id":2000094572,"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/whatsapp_image_2025-09-09_at_12.57_39_3_-bbc9blogo.jpg","alt":"","caption":"","mime_type":"image\/jpeg","width":0,"height":0,"sizes":{"thumbnail":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/whatsapp_image_2025-09-09_at_12.57_39_3_-bbc9blogo.jpg","width":1,"height":1},"medium":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/whatsapp_image_2025-09-09_at_12.57_39_3_-bbc9blogo.jpg","width":1,"height":1},"medium_large":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/whatsapp_image_2025-09-09_at_12.57_39_3_-bbc9blogo.jpg","width":1,"height":1},"large":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/whatsapp_image_2025-09-09_at_12.57_39_3_-bbc9blogo.jpg","width":1,"height":1},"full":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/whatsapp_image_2025-09-09_at_12.57_39_3_-bbc9blogo.jpg","width":0,"height":0}}},"_links":{"self":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/55650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/users\/131"}],"replies":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/comments?post=55650"}],"version-history":[{"count":0,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/55650\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/media\/2000094572"}],"wp:attachment":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/media?parent=55650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/categories?post=55650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/tags?post=55650"},{"taxonomy":"byline","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/byline?post=55650"},{"taxonomy":"hashtag","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/hashtag?post=55650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}