{"id":54559,"date":"2025-06-19T12:35:17","date_gmt":"2025-06-19T12:35:17","guid":{"rendered":"https:\/\/new.igihe.com\/amstel-unveils-fresh-new-look-same-great-taste-100-pure-malt\/"},"modified":"2025-06-19T11:37:05","modified_gmt":"2025-06-19T11:37:05","slug":"amstel-unveils-fresh-new-look-same-great-taste-100-pure-malt","status":"publish","type":"post","link":"https:\/\/new.igihe.com\/english\/amstel-unveils-fresh-new-look-same-great-taste-100-pure-malt\/","title":{"rendered":"Amstel unveils fresh new look \u2013 same great taste, 100% pure malt"},"content":{"rendered":"

While the packaging has been updated to reflect a more modern, premium, and refreshing feel, one thing remains unchanged: the beer inside. Amstel continues to deliver the same smooth, high-quality taste, brewed with 100% Pure Malt.<\/p>\n

\u201cThe new look is a celebration of Amstel\u2019s commitment to quality and authenticity,\u201d said Martine Gatabazi, Marketing Director at Bralirwa. \u201cWe wanted to give consumers a more refined and modern visual experience, while reassuring them that the taste they trust remains exactly the same.\u201d<\/p>\n

\"\"<\/figure>\n

The refreshed design features cleaner lines enhanced red and white colors, and an updated label that proudly communicates Amstel\u2019s 100% Pure Malt quality credentials. The transition to the new packaging will roll out nationwide beginning June 18th. <\/p>\n

In the spirit of Amstel, the new look invites consumers to share more meaningful moments with friends, whether over a casual catch-up or a lively gathering. Amstel continues to be the beer that brings people together.<\/p>\n

\"\"<\/figure>\n

As always, Amstel reminds consumers to enjoy responsibly and celebrate friendship with moderation and style.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bralirwa Plc is proud to announce the launch of the refreshed packaging for Amstel, one of Rwanda\u2019s most beloved premium beers. Starting this June, consumers across the country will begin to see Amstel\u2019s Fresh new look on shelves and in bars, marking a modern evolution of the iconic brand.<\/p>\n","protected":false},"author":131,"featured_media":2000089365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[75],"byline":[170],"hashtag":[],"class_list":["post-54559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-62","tag-homenews","byline-igihe"],"bylines":[{"id":170,"name":"IGIHE","slug":"igihe","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":8}],"contributors":[{"id":170,"name":"IGIHE","slug":"igihe","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":8}],"featured_image":{"id":2000089365,"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/79680_1_.jpg","alt":"","caption":"","mime_type":"image\/jpeg","width":0,"height":0,"sizes":{"thumbnail":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/79680_1_.jpg","width":1,"height":1},"medium":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/79680_1_.jpg","width":1,"height":1},"medium_large":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/79680_1_.jpg","width":1,"height":1},"large":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/79680_1_.jpg","width":1,"height":1},"full":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/79680_1_.jpg","width":0,"height":0}}},"_links":{"self":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/54559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/users\/131"}],"replies":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/comments?post=54559"}],"version-history":[{"count":0,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/54559\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/media\/2000089365"}],"wp:attachment":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/media?parent=54559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/categories?post=54559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/tags?post=54559"},{"taxonomy":"byline","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/byline?post=54559"},{"taxonomy":"hashtag","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/hashtag?post=54559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}