{"id":54400,"date":"2025-06-06T08:18:26","date_gmt":"2025-06-06T08:18:26","guid":{"rendered":"https:\/\/new.igihe.com\/how-the-party-school-drives-chinese-communist-party-s-youth-strategy\/"},"modified":"2025-06-05T17:42:08","modified_gmt":"2025-06-05T17:42:08","slug":"how-the-party-school-drives-chinese-communist-party-s-youth-strategy","status":"publish","type":"post","link":"https:\/\/new.igihe.com\/english\/how-the-party-school-drives-chinese-communist-party-s-youth-strategy\/","title":{"rendered":"How the Party School drives Chinese Communist Party\u2019s youth strategy"},"content":{"rendered":"<p>Speaking to international journalists recently, Professor Zheng Qi of the Central Party School (National Academy of Governance) outlined how the Party is rising to this challenge\u2014not just through reforms or digital campaigns, but through a strategic effort rooted in ideological education, historical consciousness, and theoretical innovation.<\/p>\n<p>During a recent exchange program in Beijing, international journalists were hosted at the Central Party School, a top-tier institution under the CPC Central Committee that plays a critical role in shaping the ideological direction of the Party and its governance capacity.<\/p>\n<p>Professor Zheng Qi, from the Party Building Teaching and Research Department, addressed the group, detailing how the school is adapting its methods to resonate with a younger, globally minded Chinese population.<\/p>\n<p>She explained that the CPC is not only addressing internal challenges such as corruption and governance capacity but is also focused on securing the support of the country\u2019s youth. With this in mind, the Central Party School\u2014once mainly responsible for training senior cadres\u2014is now producing short video courses, hosting ideological outreach, and organising history education campaigns aimed squarely at younger audiences.<\/p>\n<p>Founded in 1933 as the Marxist Communist School and renamed the Party School of the CPC Central Committee in 1935, the institution has played a central role in maintaining the ideological integrity of the CPC.<\/p>\n<p>It trained generations of revolutionary and post-1949 leaders and became the intellectual engine behind major theoretical innovations that have shaped China\u2019s modernisation. Since 1978, the school has been instrumental in supporting the country\u2019s reform and opening-up agenda.<\/p>\n<p>In 1994, the establishment of the National Academy of Governance aimed to professionalise China\u2019s civil service, focusing on training mid-level and senior civil servants in public administration and policy. The two institutions were merged in 2018, creating a single entity with dual designations: the Party School of the CPC Central Committee and the National Academy of Governance.<\/p>\n<p>It now stands as the highest-level educational institution within the CPC\u2014an elite school for training Party cadres and promoting ideological and theoretical development. Its unique nature is reflected in the fact that nearly all of its students, faculty, and administrators are CPC members.<\/p>\n<p>Professor Zheng Qi revealed that the CPC\u2019s strategy to engage young people hinges on connecting ideology with current realities and cultural traditions. <\/p>\n<p>\u201cFirst, we need to always keep pace with theoretical development,\u201d she said. <\/p>\n<p>\u201cBecause our ideals and convictions are connected with our cultural practices and fine traditions. And they keep developing. So, from the past theoretical developments to today&#8217;s Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, we endeavour to address the problems at present.\u201d <\/p>\n<p>By doing so, the Party seeks to show that its political thought remains relevant and responsive to the real-world issues that younger generations care about.<\/p>\n<p>Recognising that many young Chinese are looking beyond material success and striving for personal meaning, the CPC is providing platforms that align national development goals with individual ambition. <\/p>\n<p>\u201cMany young people today may no longer be content with just meeting their material needs. They also aspire to have self-realisation,\u201d Zheng said, noting that opportunities such as university teaching support and rural development initiatives are designed to \u201ccontribute their due share to our national development\u201d while allowing them to \u201crealise their potential and their value.\u201d<\/p>\n<p>To bring these ideas closer to youth, the Central Party School has taken to modern communication platforms. <\/p>\n<p>\u201cWe also convey our theories\u2014political theories\u2014in a way popular among young people. We have many micro party courses. And me and many of my colleagues have made 10-minute-long courses,\u201d Zheng explained.<\/p>\n<p>\u201cThose videos have been posted onto the Chinese version of TikTok and other new media platforms. They have been visited or clicked by a large number of netizens. In this way, we can enable young people to learn about our Party&#8217;s theories and to form their own opinion.\u201d<\/p>\n<p>Historical education also plays a key role in this engagement strategy. Since the 18th CPC National Congress, the Party has prioritised campaigns that encourage young people to study the CPC\u2019s and the nation\u2019s past. <\/p>\n<p>\u201cGeneral Secretary Xi also emphasised the importance of history,\u201d said Zheng. \u201cWe have organized a study about Party history and our national history, by which we can draw inspiration and strength and show the important role of the CPC in China&#8217;s history.\u201d<\/p>\n<p>But this outreach to the younger generation is not taking place in isolation. Zheng underscored the broader internal challenges facing the CPC as it attempts to remain relevant and resilient. <\/p>\n<p>\u201cHow can we continue to serve the people wholeheartedly or adopt a people-centred approach?\u201d she asked, acknowledging that after over seven decades in power, the Party must remember \u201cwho we are and who we are for.\u201d<\/p>\n<p>She continued, \u201cTo govern such a country like China, we are facing so many arduous challenges of reform, which may be even more grave than when we just founded the PRC.\u201d <\/p>\n<p>Zheng noted that many of these reforms touch on entrenched interests and demand that the CPC constantly improve its governance capacity. She added, \u201cThis is attested to our leading capacity and governance level.\u201d<\/p>\n<p>Moreover, the CPC is grappling with the issue of corruption and the need to maintain the purity of its ranks\u2014an issue Zheng said has contributed to the downfall of other political parties around the world. <\/p>\n<p>\u201cSo, whether it&#8217;s in terms of resolve and our attitudes, as well as our reform measures, we can see that our Party has been committed to maintaining our purity,\u201d she said. \u201cPeople&#8217;s support rate or satisfaction rate for our combat against corruption is over 90%.\u201d<\/p>\n<p>In light of these challenges, the Party\u2019s efforts to engage young people through theoretical development, historical education, and media-savvy communication are not merely tactics\u2014they are existential necessities. And institutions like the Central Party School are playing an outsized role in ensuring that the CPC\u2019s ideological roots remain strong, relevant, and persuasive in a rapidly evolving society.<\/p>\n<figure class=\"spip-document spip-document-88712 aligncenter\"><img decoding=\"async\" src=\"https:\/\/en-images.igihe.com\/jpg\/the_central_party_school_s_main_building_in_beijing_where_generations_of_cpc_leaders_have_received_ideological_and_governance_training.jpg\" alt=\"The Central Party School\u2019s main building in Beijing, where generations of CPC leaders have received ideological and governance training.\" \/><\/figure>\n<figure class=\"spip-document spip-document-88711 aligncenter\"><img decoding=\"async\" src=\"https:\/\/en-images.igihe.com\/jpg\/party_school_of_the_central_committee_of_the_communist_party_of_china__20220802121621_.jpg\" alt=\"\" \/><\/figure>\n<figure class=\"spip-document spip-document-88710 aligncenter\"><img decoding=\"async\" src=\"https:\/\/en-images.igihe.com\/jpg\/international_journalists_listen_attentively_as_professor_zheng_outlines_how_the_party_school_adapts_to_engage_china_s_youth.jpg\" alt=\"International journalists listen attentively as Professor Zheng outlines how the Party School adapts to engage China\u2019s youth.\" \/><\/figure>\n<figure class=\"spip-document spip-document-88709 aligncenter\"><img decoding=\"async\" src=\"https:\/\/en-images.igihe.com\/jpg\/central_party_school_where_young_cadres_study_marxist_theory_and_the_guiding_ideology_of_xi_jinping_s_socialism_with_chinese_characteristics.jpg\" alt=\"Central Party School where young cadres study Marxist theory and the guiding ideology of Xi Jinping\u2019s socialism with Chinese characteristics.\" \/><\/figure>\n<figure class=\"spip-document spip-document-88708 aligncenter\"><img decoding=\"async\" src=\"https:\/\/en-images.igihe.com\/jpg\/central_party_school_where_future_cpc_leaders_are_shaped.jpg\" alt=\"Central Party School, where future CPC leaders are shaped.\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>As the Communist Party of China (CPC) confronts a fast-changing world shaped by technology, shifting values, and global exposure, it faces the urgent task of engaging a new generation of Chinese citizens whose academic achievements and life experiences are vastly different from those of their predecessors.<\/p>\n","protected":false},"author":131,"featured_media":2000088714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[75],"byline":[2252],"hashtag":[],"class_list":["post-54400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-homenews","byline-christian-mugisha"],"bylines":[{"id":2252,"name":"Christian Mugisha","slug":"christian-mugisha","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":null}],"contributors":[{"id":2252,"name":"Christian Mugisha","slug":"christian-mugisha","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default 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