{"id":54346,"date":"2025-05-31T08:40:36","date_gmt":"2025-05-31T08:40:36","guid":{"rendered":"https:\/\/new.igihe.com\/rwanda-gains-new-european-market-for-locally-roasted-coffee\/"},"modified":"2025-06-02T17:05:40","modified_gmt":"2025-06-02T17:05:40","slug":"rwanda-gains-new-european-market-for-locally-roasted-coffee","status":"publish","type":"post","link":"https:\/\/new.igihe.com\/english\/rwanda-gains-new-european-market-for-locally-roasted-coffee\/","title":{"rendered":"Rwanda gains new European market for locally roasted coffee"},"content":{"rendered":"

Rwanda was among the countries that participated in the Coffee Europe Expo 2025, an international coffee trade fair held at Ptak Warsaw Expo in Warsaw, Poland. <\/p>\n

The event convened stakeholders from across the coffee value chain, including innovators and technology providers in coffee production, processing, and distribution. <\/p>\n

Despite being a first-time participant at the Expo \u2014 which marked its 10th edition \u2014 Rwanda was given a place of honor and recognized for its growing role in the global coffee industry. <\/p>\n

The event ran from May 27 to 29 and welcomed around 6,000 visitors from 15 countries. More than 100 exhibitors, including several Rwandan businesses, showcased premium Rwandan coffee and tea.<\/p>\n

While the expo\u2019s primary focus was coffee, Rwanda also presented its tea products, positioning Poland as a potential alternative to Russia \u2014 historically one of Rwanda\u2019s top tea importers.<\/p>\n

\u201cRussia was a key buyer of Rwandan tea via the Mombasa auction,\u201d said Bizimana in an interview with IGIHE. \u201cBut due to the war in Ukraine, volumes have declined. We now see Poland as a country that could fill that gap.\u201d <\/p>\n

According to Bizimana, both coffee and tea from Rwanda were warmly received, signaling strong interest from Polish and Eastern European buyers. Although Rwandan coffee already has established markets, new export destinations often bring competitive pricing and better terms.<\/p>\n

\u201cWhat makes Poland stand out,\u201d Bizimana explained, \u201cis its interest in value-added coffee \u2014 roasted and packaged in Rwanda. This creates more jobs for our youth and keeps more value within the country.\u201d<\/p>\n

He also emphasized the broader importance of such international expos, which provide insights into regulatory requirements and market preferences, helping Rwanda refine its export strategy. <\/p>\n

{{Exhibitors speak out}}<\/p>\n

Rusatira Emmanuel, CEO of Baho Coffee Company, was among the Rwandan participants. He said the sheer scale and enthusiasm of the Polish market exceeded expectations.<\/p>\n

\u201cNo one anticipated such a large and vibrant market. People were genuinely curious about Rwanda. This is the first expo where we\u2019ve been given such a prominent and respected platform,\u201d Rusatira said.<\/p>\n

He described the event as a valuable opportunity to network with roasters, exporters, and industry professionals across Eastern Europe.<\/p>\n

\u201cEveryone sold out. There was strong demand for both Rwandan coffee and tea. People are eager to know more about our products,\u201d he added.<\/p>\n

Also exhibiting was Rubayiza Aloys, CEO of Rwanda Mountain Coffee Ltd & JAC Coffee Ltd. With a five-hectare farm in Huye District, Rubayiza not only grows coffee but processes it into various formats \u2014 green beans, roasted coffee, and eco-friendly capsules.<\/p>\n

\u201cThis Eastern European market is significant \u2014 it accounts for 40% of global coffee consumption,\u201d he noted. \u201cCapsule coffee is especially popular here. Around 20% of consumers prefer it, and it sells at a premium price. We tailor our offerings based on customer needs.\u201d<\/p>\n

Michael Wyroslak, the General Manager of 1000 Hills Products in Poland, has been importing and distributing Rwandan coffee for seven years. He described the journey as one of growth and transformation.<\/p>\n

\u201cIn the beginning, there were many misconceptions about Rwandan coffee. But over the years, we\u2019ve changed that narrative. People now appreciate its quality and unique flavor profile,\u201d he said.<\/p>\n

Wyroslak explained that they\u2019ve increased both the quantity and quality of coffee exports year after year, and they continue to introduce new Rwandan products to the Polish and broader European markets.<\/p>\n

\u201cOur future is bright \u2014 as long as Rwanda keeps producing high-quality coffee, demand will only grow,\u201d he concluded.<\/p>\n

The Coffee Europe Expo was hosted at Ptak Warsaw Expo, one of the largest exhibition centers in Europe. It hosts more than 70 events annually, attracting over 1 million visitors and over 7,000 exhibitors across various industries.<\/p>\n

\"Among<\/figure>\n
\"Rwandan<\/figure>\n
\"International<\/figure>\n
\"Rubayiza<\/figure>\n
\"Rwandan<\/figure>\n
\"Rwandan<\/figure>\n
\"Rwanda\u2019s<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n

{{Highlights from day two of the trade fair}}<\/p>\n

\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n
\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

The CEO of the National Agricultural Export Development Board (NAEB), Claude Bizimana has announced that Poland has emerged as a new and strategic export market for Rwanda, as it is set to begin importing locally processed coffee.<\/p>\n","protected":false},"author":62,"featured_media":2000088368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[75],"byline":[269],"hashtag":[],"class_list":["post-54346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-homenews","byline-karirima-aimable-ngarambe"],"bylines":[{"id":269,"name":"Karirima Aimable Ngarambe","slug":"karirima-aimable-ngarambe","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":null}],"contributors":[{"id":269,"name":"Karirima Aimable Ngarambe","slug":"karirima-aimable-ngarambe","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":null}],"featured_image":{"id":2000088368,"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/olp.jpg","alt":"","caption":"","mime_type":"image\/jpeg","width":0,"height":0,"sizes":{"thumbnail":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/olp.jpg","width":1,"height":1},"medium":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/olp.jpg","width":1,"height":1},"medium_large":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/olp.jpg","width":1,"height":1},"large":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/olp.jpg","width":1,"height":1},"full":{"url":"https:\/\/en-images.igihe.com\/IMG\/logo\/olp.jpg","width":0,"height":0}}},"_links":{"self":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/54346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/comments?post=54346"}],"version-history":[{"count":0,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/54346\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/media\/2000088368"}],"wp:attachment":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/media?parent=54346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/categories?post=54346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/tags?post=54346"},{"taxonomy":"byline","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/byline?post=54346"},{"taxonomy":"hashtag","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/hashtag?post=54346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}