{"id":54063,"date":"2025-04-30T10:52:22","date_gmt":"2025-04-30T10:52:22","guid":{"rendered":"https:\/\/new.igihe.com\/rwanda-partners-with-atletico-madrid-in-first-ever-african-brand-deal\/"},"modified":"2025-05-03T13:03:05","modified_gmt":"2025-05-03T13:03:05","slug":"rwanda-partners-with-atletico-madrid-in-first-ever-african-brand-deal","status":"publish","type":"post","link":"https:\/\/new.igihe.com\/english\/rwanda-partners-with-atletico-madrid-in-first-ever-african-brand-deal\/","title":{"rendered":"Rwanda partners with Atl\u00e9tico Madrid in first-ever African brand deal"},"content":{"rendered":"<p>This historic collaboration marks Atl\u00e9tico de Madrid\u2019s first-ever commercial partnership with an African brand, positioning Rwanda as a key player in global tourism, investment, and sports development.<\/p>\n<p>This partnership amplifies Rwanda\u2019s growing footprint in European football, building on existing collaborations with Arsenal, Paris Saint-Germain, and Bayern Munich, and marking its debut in Spain\u2019s La Liga.<\/p>\n<p>Commenting on the development, Jean-Guy Afrika, CEO of the Rwanda Development Board, highlighted that this landmark partnership with Atl\u00e9tico de Madrid reflects Rwanda\u2019s strategic ambition to position itself as a premier global hub for investment, tourism, and sports development. <\/p>\n<p>\u201cThe Club\u2019s values of resilience, discipline, and excellence closely align with Rwanda\u2019s national ethos and transformation journey. Through this collaboration, we aim to showcase Rwanda as an attractive destination for investors, a unique experience for global travelers, and a platform for nurturing talent and expanding opportunities for young Africans through sport,\u201d he stated. <\/p>\n<p>Effective until June 30, 2028, the multi-year agreement designates Visit Rwanda as a Premium Partner, with prominent branding on the men\u2019s first team training and warm-up kits for the remaining five LaLiga matches and during the Club World Cup. <\/p>\n<p>Starting next season, the branding will extend to the women\u2019s first team training and warm-up kits and appear on the back of the official match jerseys for both teams. <\/p>\n<p>The Visit Rwanda logo will also be showcased across the Riyadh Air Metropolitano stadium, Atl\u00e9tico de Madrid\u2019s global digital platforms, and through fan engagement initiatives worldwide.<\/p>\n<p>As the club\u2019s Official Training Partner, Official Tourism Destination Partner, and Official Coffee Supplier, Visit Rwanda will highlight Rwanda\u2019s renowned coffee, embodying the nation\u2019s commitment to excellence, innovation, and hospitality. <\/p>\n<p>\u00d3scar Mayo, Atl\u00e9tico de Madrid\u2019s General Director of Revenue and Operations, welcomed the partnership as a major step toward the club\u2019s goal of international expansion.<\/p>\n<p>\u201cWe are always looking for partners with global solvency, linked to football and Visit Rwanda is an example of this. It is a country in constant growth and I am convinced that we will both benefit from this partnership,\u201d he stated. <\/p>\n<p>Beyond branding, the partnership is expected to advance Rwandan football by providing young players and coaches access to Atl\u00e9tico de Madrid\u2019s world-class training programs, fostering local talent development and creating new opportunities. <\/p>\n<figure class=\"spip-document spip-document-86602\"><img decoding=\"async\" src=\"https:\/\/en-images.igihe.com\/jpg\/whatsapp-image-2025-04-30-at-10.15.55-1024x612.jpg\" alt=\"Rwanda has entered partnership with Atl\u00e9tico Madrid in first-ever African brand deal\" \/><\/figure>\n<figure class=\"spip-document spip-document-86603\"><img decoding=\"async\" src=\"https:\/\/en-images.igihe.com\/jpg\/1-295.jpg\" alt=\"Starting next season, the branding will extend to the women\u2019s first team training and warm-up kits and appear on the back of the official match jerseys for both teams. \" \/><\/figure>\n<figure class=\"spip-document spip-document-86604\"><img decoding=\"async\" src=\"https:\/\/en-images.igihe.com\/jpg\/5al-5megiq_visit_rwanda_2-2869f.jpg\" alt=\"This partnership amplifies Rwanda\u2019s growing footprint in European football. \" \/><\/figure>\n<figure class=\"spip-document spip-document-86605\"><img decoding=\"async\" src=\"https:\/\/en-images.igihe.com\/jpg\/cjubg9qrw4_visit_rwanda_1-f3f29.jpg\" alt=\"The multi-year agreement designates Visit Rwanda as a Premium Partner, with prominent branding on the men\u2019s first team training and warm-up kits for the remaining five LaLiga matches and during the Club World Cup. \" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The Rwanda Development Board (RDB) has forged a groundbreaking partnership with Atl\u00e9tico de Madrid, the 11-time La Liga champions, under the \u201cVisit Rwanda\u201d brand. <\/p>\n","protected":false},"author":62,"featured_media":2000086601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[72,75],"byline":[160],"hashtag":[],"class_list":["post-54063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-featured-news-home","tag-homenews","byline-theophile-niyitegeka"],"bylines":[{"id":160,"name":"Th\u00e9ophile Niyitegeka","slug":"theophile-niyitegeka","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":3}],"contributors":[{"id":160,"name":"Th\u00e9ophile Niyitegeka","slug":"theophile-niyitegeka","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default 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