{"id":50595,"date":"2024-05-04T02:43:34","date_gmt":"2024-05-04T02:43:34","guid":{"rendered":"https:\/\/new.igihe.com\/china-s-village-live-streaming-college-set-to-boost-farmers-sales-fuel-e\/"},"modified":"2024-05-04T02:43:19","modified_gmt":"2024-05-04T02:43:19","slug":"china-s-village-live-streaming-college-set-to-boost-farmers-sales-fuel-e","status":"publish","type":"post","link":"https:\/\/new.igihe.com\/english\/china-s-village-live-streaming-college-set-to-boost-farmers-sales-fuel-e\/","title":{"rendered":"China&#8217;s Village Live Streaming College set to boost farmers&#8217; sales, fuel e-commerce growth"},"content":{"rendered":"<p>The launch, attended by government officials and stakeholders, underscores a transformative shift in rural economic development through digital technology.<\/p>\n<p>The college is envisioned as a critical catalyst in elevating the livelihoods of farmers by harnessing the power of digital platforms and empowering them with the necessary skills to navigate new technologies.  <\/p>\n<p>During the inaugural event on Tuesday, Mr. Ling Ji, Vice Minister of the Ministry of Commerce, emphasized the government&#8217;s dedication to revolutionizing the countryside&#8217;s economic model through cutting-edge industrial innovations. <\/p>\n<p>&#8220;Our concerted efforts to modernize and adapt our strategies ensure that our rural communities are fully integrated into the digital age,&#8221; Mr. Ling remarked.<\/p>\n<p>Aligned with President Xi Jinping\u2019s strategy to leverage e-commerce for boosting rural economies and increasing farmers&#8217; incomes, this initiative has garnered substantial governmental support. <\/p>\n<p>Already, e-commerce infrastructure has reached 1,429 counties, impacting over 150,000 rural communities and significantly enhancing their economic stature.<\/p>\n<p>&#8220;E-commerce has fundamentally transformed rural life by making quality food more accessible and affordable, while also markedly increasing agricultural revenue,&#8221; Mr. Ling added. <\/p>\n<p>The academy promotes a direct-to-consumer model that allows farmers to bypass traditional, often less efficient, supply chains, thus maximizing their earnings.<\/p>\n<p>The rise of live streaming e-commerce has been particularly transformative. This innovative method connects farmers directly with consumers, allowing them to present and sell their products in real time. <\/p>\n<p>The success of this approach is evidenced by the substantial increase in agricultural sales and overall revenue in rural areas.<\/p>\n<p>Enhancements such as the integration of big data and direct delivery systems have further optimized the efficiency and scope of rural e-commerce. <\/p>\n<p>&#8220;Utilizing big data, we can streamline the supply chain and deliver products directly to consumers, thereby enhancing the purchasing experience and significantly boosting farmer incomes,&#8221; Mr. Ling explained, highlighting the consistent growth in retail sales through e-commerce over the past six years.<\/p>\n<p>Looking forward, Mr. Ling reaffirmed the government&#8217;s commitment to expand this successful e-commerce model throughout China. <\/p>\n<p>&#8220;Our aim is to extend this development nationwide, enhancing both digital and physical commerce capabilities in rural areas,&#8221; he declared. <\/p>\n<p>Future initiatives include comprehensive training programs for e-commerce entrepreneurs, talent development, and the deployment of modern commerce facilities, such as widespread adoption of online payment systems.<\/p>\n<p>As China continues to dominate as the world&#8217;s largest online retail market\u2014a position it has held for 11 consecutive years\u2014the significance of these developments cannot be overstated. <\/p>\n<p>In 2022 alone, e-commerce transactions in China totaled an impressive 43.83 trillion yuan (approximately 6.17 trillion U.S. dollars). <\/p>\n<p>The online sales of physical commodities now account for over 25 percent of the nation&#8217;s total retail sales of consumer goods, signifying the e-commerce sector&#8217;s role as a pivotal force in China&#8217;s ongoing digital transformation.<\/p>\n<p>With the employment numbers in the e-commerce sector soaring from 47 million to more than 70 million over the past five years, and Silk Road e-commerce collaborations extending to 30 countries, the Village Live Streaming Academy stands as a vital link in nurturing the next generation of rural entrepreneurs, poised to sustain and advance China&#8217;s leadership in the global digital economy.<\/p>\n<figure class=\"spip-document spip-document-66488\"><img decoding=\"async\" src=\"https:\/\/en-images.igihe.com\/jpg\/30-img_4362.jpg\" alt=\"A farmer at the college during a live streaming session. \" \/><\/figure>\n<figure class=\"spip-document spip-document-66489\"><img decoding=\"async\" src=\"https:\/\/en-images.igihe.com\/jpg\/29-img_4358.jpg\" alt=\"The Academy promotes a direct-to-consumer model that allows farmers to bypass traditional, often less efficient, supply chains, thus maximizing their earnings.\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>{Based in China Music Valley, the Village Live Streaming College was inaugurated this week in Pinggu District, northern Beijing, marking a significant advancement in merging e-commerce with traditional farming practices.} <\/p>\n","protected":false},"author":62,"featured_media":2000066487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[75],"byline":[160],"hashtag":[],"class_list":["post-50595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-homenews","byline-theophile-niyitegeka"],"bylines":[{"id":160,"name":"Th\u00e9ophile Niyitegeka","slug":"theophile-niyitegeka","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":3}],"contributors":[{"id":160,"name":"Th\u00e9ophile Niyitegeka","slug":"theophile-niyitegeka","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default 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