{{Samsung Electronics, South Korea\u2019s consumer electronics manufacturer has opened shop in Rwanda to ease access to its genuine products in the country.
\n}}<\/p>\n
The shop, which is opposite Union Trade Centre (UTC); a commercial
\ncomplex in the heart of the capital Kigali will ease access to the
\nfirm\u2019s genuine products, an official has said.<\/p>\n
Samsung Electronics Africa Chief Operating Officer (COO) Mr. George
\nFerreira said in an interview in Kenya\u2019s capital Nairobi recently that
\nthe shop would improve distribution of Samsung products in Rwanda.<\/p>\n
By opening in Kigali, Samsung hopes to see more of its original
\nproducts capture the market thus kicking out fake products branded
\nSamsung.<\/p>\n
This is expected to increase customer satisfaction, an ingredient that
\nSamsung uses to retain its customers.<\/p>\n
The shop showcases a range of Samsung products including the most
\npopular ones\u2014refrigerators, mobile handsets, computers, and television
\nscreens.<\/p>\n
The opening of Samsung in Kigali follows entry of rivals LG
\nElectronics, Hewlett Packard (HP) and Nokia. LG is also a South Korean based
\nfirm.<\/p>\n
The LG shop is situated on airport Avenue in Giporoso, Remera in Kigali
\nCity but the firm\u2019s products can mostly be found in most Indian-owned
\nelectronics shops in the country.<\/p>\n
Like Samsung, LG is also selling electronics products including mobile
\nphones, home appliances like refrigerators, television screens and
\ncomputers.<\/p>\n
HP and Nokia use local distributors to supply their products.<\/p>\n
The two Asian firms\u2014LG and Samsung are strong competitors back in
\nKorea but Samsung is three times bigger than LG, according to Mr.
\nFerreira.<\/p>\n
LG has been operating in Africa for more than a decade while Samsung
\nhas only been in the continent at least one year.<\/p>\n
Although the two firms are aggressively penetrating the Rwandan mobile market, they are facing tough competition from Finnish firm Nokia.<\/p>\n
Nokia has a bigger market share in Rwanda especially in the mobile phone segment.<\/p>\n
In the computer and its accessories market, HP dominates the Rwandan market. On TV sets and other home appliances, Samsung and LG are targeting new markets in Africa, but Samsung says it wants to grow Africa market and beat all the other Consumer Electronics makers by 2015.<\/p>\n
The firm says it will invest around USD140 million in five years and
\nincrease sales revenue from USD1.2 billion last year to $10
\nbillion by 2015 in Africa only.<\/p>\n
Samsung is currently operating in more than 30 African countries
\nincluding Rwanda’s neighbors Burundi, Uganda, and
\nTanzania. It has East Africa regional offices in Kenya, Nairobi.<\/p>\n
Last month, the firm held a forum for its Africa partners in an event
\nthat took place in Nairobi. At the same time, Samsung displayed its latest products ranging from Google\u2019s Android (operating system) powered mobile phones and touch screen computers.<\/p>\n","protected":false},"excerpt":{"rendered":"
{{Samsung Electronics, South Korea\u2019s consumer electronics manufacturer has opened shop in Rwanda to ease access to its genuine products in the country. }} The shop, which is opposite Union Trade Centre (UTC); a commercial complex in the heart of the capital Kigali will ease access to the firm\u2019s genuine products, an official has said. Samsung […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"byline":[305],"hashtag":[],"class_list":["post-277","post","type-post","status-publish","format-standard","hentry","category-business","byline-b-h"],"bylines":[{"id":305,"name":"B.H","slug":"b-h","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":null}],"contributors":[{"id":305,"name":"B.H","slug":"b-h","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":null}],"featured_image":null,"_links":{"self":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/comments?post=277"}],"version-history":[{"count":0,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/277\/revisions"}],"wp:attachment":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/media?parent=277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/categories?post=277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/tags?post=277"},{"taxonomy":"byline","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/byline?post=277"},{"taxonomy":"hashtag","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/hashtag?post=277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}