In a press release, reported by the Moroccan magazine Telquel, the company announced the opening of its first store, scheduled on June 8 at Avenue Moulay Hassan I in Casablanca.<\/p>\n
The same source said that the French discount store is already seeking an expert manager who will be in charge of contributing to the development of the company\u2019s network in the country and the establishment of a commercial and promotional policy.<\/p>\n
\u201cWe will welcome the Moroccan consumers in cozy shops, respecting international standards, and offer, thanks to the contribution of a diversified range of Leader Price products, constant quality and at competitive prices, an innovative choice near your home, \u201csays Nicolas Belleteste, vice president of Leader Price in a statement.<\/p>\n
The possibility of Leader Price being subject to international expansion has strengthened significantly after \u201cGroupe Casino\u201d purchased the 50 percent of Geimex, controlled by the Baud family.<\/p>\n
Groupe Casino said that the transaction \u201cwill allow the group to develop actively the Leader Price brand on an international scale.\u201d<\/p>\n
According to an industry professional, cited by Telquel, \u201cthere is still room in Morocco for other retail chains. The need for such stores is still huge and is likely to develop further over the next few years. \u201c<\/p>\n
The French store will be added to the big list of International supermarket chains operating in Morocco.<\/p>\n","protected":false},"excerpt":{"rendered":"
In a press release, reported by the Moroccan magazine Telquel, the company announced the opening of its first store, scheduled on June 8 at Avenue Moulay Hassan I in Casablanca. The same source said that the French discount store is already seeking an expert manager who will be in charge of contributing to the development […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[100],"byline":[2577],"hashtag":[],"class_list":["post-25844","post","type-post","status-publish","format-standard","hentry","category-news","tag-africa","byline-morocco-world-news"],"bylines":[{"id":2577,"name":"Morocco World News","slug":"morocco-world-news","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":null}],"contributors":[{"id":2577,"name":"Morocco World News","slug":"morocco-world-news","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":null}],"featured_image":null,"_links":{"self":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/25844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/comments?post=25844"}],"version-history":[{"count":0,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/25844\/revisions"}],"wp:attachment":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/media?parent=25844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/categories?post=25844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/tags?post=25844"},{"taxonomy":"byline","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/byline?post=25844"},{"taxonomy":"hashtag","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/hashtag?post=25844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}