{{The Rwanda Development Board officially launched a new national wide campaign titled \u201cNa Yombi\u201d in order to influence behavioral change both in the public and private sector.}}<\/p>\n
Clare Akamanzi, the Chief Operating Officer at RDB stressed that the new campaign will create more awareness through public dialogue.<\/p>\n
\u201cIt is different this time because we consulted the private sector in particular and the general public at large and we envision a more positive impact because we will have feedback loops where the public can tell us the areas that need improvement and how they think this should be done,\u201d she said.<\/p>\n
The \u201cNa Yombi\u201d campaign will also involve training of trainers in customer care and it is expected, through community mobilization, the media and experiential marketing, to reach at least 1 million adults this year only.<\/p>\n
The Minister of Labor, Anastase Murekezi stressed that quality of good service is always needed.<\/p>\n
\u201cGood quality service sustains the economy and keeps attracting customers. Treat them well because it is your interest and the customers\u2019,\u201d he said.<\/p>\n
The priority areas earmarked specifically for this campaign are hotel industry because they are the primary interface with visitors from within and outside Rwanda and local government officers because they serve a variety of clients.<\/p>\n
RDB in partnership with the private sector have developed a set of tools to address poor customer service including the Service Toolkit which can be customized to any business and Customer Care Handbook.<\/p>\n
The customer care project began in 2009 aiming at raising consumer awareness on the levels of service delivery they should expect. It is also aimed at raising awareness of the importance of customer care to service providers and users.<\/p>\n","protected":false},"excerpt":{"rendered":"
{{The Rwanda Development Board officially launched a new national wide campaign titled \u201cNa Yombi\u201d in order to influence behavioral change both in the public and private sector.}} Clare Akamanzi, the Chief Operating Officer at RDB stressed that the new campaign will create more awareness through public dialogue. \u201cIt is different this time because we consulted […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[75],"byline":[339],"hashtag":[],"class_list":["post-2077","post","type-post","status-publish","format-standard","hentry","category-news","tag-homenews","byline-elisee-mpirwa"],"bylines":[{"id":339,"name":"Elis\u00e9e Mpirwa","slug":"elisee-mpirwa","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":null}],"contributors":[{"id":339,"name":"Elis\u00e9e Mpirwa","slug":"elisee-mpirwa","description":"","image":{"id":0,"url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&f=y&r=g","alt":"Default avatar","title":"Default avatar","caption":"","mime_type":"image\/jpeg","sizes":[]},"user_id":null}],"featured_image":null,"_links":{"self":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/2077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/comments?post=2077"}],"version-history":[{"count":0,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/posts\/2077\/revisions"}],"wp:attachment":[{"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/media?parent=2077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/categories?post=2077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/tags?post=2077"},{"taxonomy":"byline","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/byline?post=2077"},{"taxonomy":"hashtag","embeddable":true,"href":"https:\/\/new.igihe.com\/english\/wp-json\/wp\/v2\/hashtag?post=2077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}